The Publicity Hound’s
Tips of the Week
Issue #515 July 27, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Five Killer Social Media Strategies

2. How to Get on Top TV Shows

3. Book Bloggers

4. Subject Lines That Scream “Open!”

5. Help This Hound

6. Hound Joke of the Week

7. And at My Blogs & Mobile Site…

=====================================
1. Five Killer Social Media Strategies
=====================================

If you’ve been following the series of free videos that Don
Crowther has been sharing this past week, you’re already adopting
some of his killer strategies on how to make more money than
friends on the social media sites.

If you missed any of the videos, you can still access them here:
https://btconsulting.infusionsoft.com/go/reverse/JoanStewart

Even if you don’t watch them all, I don’t want you to miss the
replay of a special webinar that Don did last week for Jeanne
Hurlbert, my business partner, and me. It’s at
http://www.mysocialmediarx.com/downloads/media/donc/ In it, Don
explains his strategies on exactly how often you should be
posting on sites like Twitter and Facebook, and the exact types
of content you should be sharing to make money, not just friends.

For example, if it’s more sales you want from these sites, stop
tweeting about what you had for lunch, what’s new in your pet’s
life, or the latest sob story about your aches and pains. Don
lays it out in step-by-step detail and shows you exactly how to
come across as trusting, competent, confident and helpful so
people will be practically begging to buy from you.

I also learned about a clever strategy that Don uses on LinkedIn.
He encourages other people to answer a question but it makes HIM,
not THEM, look like the expert.

He shared free Google tools that will make your social media
tasks so much easier and help you determine exactly which links
are bringing in leads and sales.

All of this free content is to promote his Social Profit Formula
product. To encourage you to buy it from me (I earn a
commission), I’m adding this bonus: $500 worth of my products or
consulting.

That’s in addition to bonuses he’s offering. They include:

–”How to Make a Living as a Social Media Consultant” (this is
the hottest job market and he explains in detail how to make a
living even with no previous Social Media knowledge. It includes
guidelines on how to price your services.

–”How to be a Super Affiliate using Social Media.” It’s a
complete step-by-step module that gives every detail on keeping
customers while sending them offer after offer that convert to
sales.

Bottom line: Don has a $5,000 guarantee he is offering if you
implement everything he teaches and still don’t recoup the cost
of the course.

Watch the webinar he did last week, and then decide if you’re
ready to take the next step:
http://www.mysocialmediarx.com/downloads/media/donc/

======================================
2. How to Get on Top TV Shows
======================================

Most people who dream of being on “Oprah” and other major TV talk
shows have no business being there.

Either their topic isn’t a good fit for the show, or they can’t
articulate a convincing pitch in 15 seconds or less. Yet they
continue to flood the producers with lousy pitches that label
them as pests.

On Thursday, July 29, Steve Harrison will host a teleseminar on
the three biggest tips you need to know to get onto major TV
shows. You’ll learn what NOT to send to producers, what NOT to
pitch to guest bookers, and mistakes you should never make, or
they’ll blackball you forever.

Then you’ll learn about the 3 big secrets for doing it the right
way. Read more about what you’ll learn and register for the call
at one of two times–2 or 7 Eastern Time
http://www.tvpublicityteleseminar.com/?10011

If you can’t make the call, recruit somebody to take notes for
you. (I’m a compensated affiliate.)

=====================================
3. Book Bloggers
=====================================

Thanks to Publicity Hound Regina Lundgren of Kennewick, Wash.,
for tipping us off to this long list of book bloggers that she
found in the Publisher’s Weekly ezine:
http://bookbloggerconvention.com/attendees/

Some of them discuss books. Many write book reviews.

The timing couldn’t be better, as more newspapers and magazines
are eliminating book review sections.

Check them out if you need to promote a book. And then add
bloggers to your list of targeted media. See “How to Create a
Media Plan” at http://www.publicityhound.com/mediaplan.htm

=====================================
4. Subject Lines That Scream “Open!”
=====================================

Here’s some really bad advice that the so-called PR experts
dispense: Your email pitches to journalists and bloggers should
be as short as possible. No more than three or four words.

Why is it bad advice? Because it forces people to make their
subject lines sound cute rather than informative.

Publicist Michelle Tennant, a master at booking her clients on
top-tier TV and radio shows, often uses as many words as
necessary in her subject lines so they scream, “Open me!”

And wow, do journalists ever open them!

During last week’s webinar on “How to Tie Your Pitch to Breaking
News and Make the Media Interview YOU,” Michelle dissected three
email pitches that scored publicity in major media outlets. All
three had the critical elements of an email pitch and made the
journalist’s job incredibly easy. You can adopt them for your own
use.

News is breaking all around you–and that’s the very best time to
pitch. I recorded the webinar and you can watch it at your
computer, or download it along with the MP3 file, the handouts
and Michelle’s sample pitches. Read more about what she taught at
http://www.Publicityhound.com/publicity-products/marketing-
tapes/breakingnews.htm

======================================
5. Help This Hound
======================================

Cathy Berger of Roslyn, New York, writes:

I keep having to cancel events because I don’t have enough paid
registrations.

I have a live, hands-on “dress better” fashion company full of
classes. Most are $36 for 90 minutes of instruction, and
attendees can take individual courses whenever they are held, but
they must be physically near to New York City or Long
Island/Nassau County. You can learn more about it at
http://www.fashionsociete.com/

The “What’s Your Body Type? Now Dress For It” class, for
example, includes:

–Topics such as an analysis of your present style

–A real measurement of key body areas

–A professional determination of your true body type

–Techniques to create the illusion of a slimmer (or custom) look

–Slides showing ways to dress for it and how to create a
wardrobe for it

–How to use items already in your closet to pull your new look
off.

What are some quick and creative ways I can market the event
calendar and reach the right people—women who want or need to
look and dress their best?

The Publicity Hound says: Cathy, I encourage you to use social
media and Internet marketing to help solve people’s problems and
pull them to your live events, and also to create products for
women who don’t live in the New York area. Don Crowther’s
excellent series of social media videos at
https://btconsulting.infusionsoft.com/go/reverse/JoanStewart that
I referred to in the lead item will show you how to do that.

Hounds with other ideas for Cathy can comment at my blog at
http://publicityhound.net/?p=6727

=====================================
6. Hound Joke of the Week
=====================================

“The dog is a yes-animal. Very popular with people who can’t
afford a yes man.” — Robertson Davies, Canadian author

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://www.publicityhound.com/dogjokebook/

====================================
7. And at My Blogs & Mobile Site…
====================================

Consider retweeting:

How to write a guest post for my publicity blog
http://publicityhound.net/?p=6573

Get the monkey off your back using VAs, subcontractors
http://publicityhound.net/?p=6758

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #510 June 22, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

==========================================

ADV:
Why agonize when you can energize & italicize
your bio with ‘Bio Whisperer’ Nancy Juetten’s
expert help?
http://www.mainstreetmediasavvy.com/rent-a-brain

===================================
        In This Issue
===================================

1. The Stealth Interview

2. Blog Effortlessly on Vacation

3. The Power of Guest Blogging

4. Sneak Your URL into Media Stories

5. Read In-flight Magazines Online

6. Hound Joke of the Week

7. And at My Blogs & Mobile Site…

====================================
1. The Stealth Interview
====================================

You’re reading USA Today and you see yourself quoted in an
article.

Problem is, you never talked the reporter who wrote it, or any
other reporter for that newspaper. In fact, you never remember
anyone interviewing you on that topic.

Welcome to what blogger BJ Ochman calls The Stealth Interview. It
happens when a journalist, freelancer or blogger lifts quotes or
other material from you that they find online, and attribute it
to you. That material can include:

–A tweet.

–A status update on Facebook.

–Comments you made at someone else’s blog.

–A LinkedIn question you answered, or a discussion in which you
participated.

–Material from an email newsletter, yours or someone else’s,
that’s archived online.

–Quotes taken from a podcast you hosted, or one in which you
appeared as a guest expert.

–An email you sent to someone.

–Anything you’ve said in an online forum.

In her blog post on this topic at
http://www.whatsnextblog.com/archives/2010/05/the_stealth_intervi
ew_yet_another_reason_to_think_before_you_hit_submit.asp, BL
writes: “You will definitely be quoted out of context in a
Stealth Interview because there is no context. The interview
never happened. But you’re quoted nonetheless, and you did make
the statement. You just didn’t think you were saying it to a
reporter.”

It’s another reason, she says, to think before you hit “Submit.”

BL, a prolific blogger and social media expert, explains how she
juggles it all in the teleseminar I hosted on “How to do Social
Networking, Run a Business and Still Have a Life.”  Learn more
about you can juggle it all, too, at
http://www.publicityhound.com/publicity-products/marketing-
tapes/socialnetworking.htm

======================================
2. Blog Effortlessly on Vacation
======================================

If you’re planning a vacation this year, you don’t have to hustle
like a lot of other bloggers do and crank out lots of content for
your blog, and then schedule it to appear when you’re gone.

Do what I do. Recruit a guest blogger, or several, to write for
you.

You can also use guest bloggers when you’re knee-deep in a major
project that eats up all your time, on the long July 4 weekend,
during the last two weeks of the year when you’re busy with the
holidays, or when you’re just plain sick of writing for your own
blog. (C’mon, admit it. We all get that way sometimes.)

But where do find guest bloggers? How do you work with them to
make everything go smoothly? And what happens if they submit a
post that has material you object to?

How do you find guest bloggers and know if they’re any good
before you commit to publishing their content?  Why do some
bloggers reject duplicate content like last week?s leftovers, and
should you?  How much liberty can you take editing someone else?s
copy?  And what if you disagree vehemently with the opinions of a
guest-blogger?

I’ll give you those answers and show you how to let guest
bloggers do some of the heavy lifting for you, when I host a
webinar at 3 p.m. Eastern Time on Wednesday, June 30.  Join me
for “How to Find Valuable Guest Bloggers (and Be One Too!).”
Register at
http://www.PublicityHound.com/publicity-products/marketing-
tapes/guestblogging.htm

If the time is inconvenient, sign up anyway.  You’ll get the link
afterward where you can watch the video.

=====================================
3. The Power of Guest Blogging
=====================================

One of the best ways for corporations to market themselves is
through experts like Brendon Burchard and Jacqueline Whitmore and
maybe even you.

After a lot of trial and error, Brendon cracked the code and
developed a surprisingly easy way to get major companies like
Wachovia, Coke, Toyota and Sony Pictures to promote and sponsor
his books, publicity and speaking tours.

Jacqueline has had equally impressive success.

She’s the gift-giving expert for Sam’s Club, the gift buying
expert for Office Depot, and a national spokesperson for Sprint.
She also has partnered with Clarisonic skin care products and
Hologic, which sells imaging equipment for the health care
industry.  In both cases, Brendon and Jacqueline found companies
that were a perfect fit with their area of expertise and have
received mountains of free publicity from national print and
broadcast media.

“When you?re aligned with a corporation, especially a Fortune 500
company or one that has a reputable name, you’re perceived as
more credible because that corporation has chosen you as its
spokesperson,” she said.

In fact, at the National Speakers Association convention a few
years ago, Jacqueline heard Brendon speak about how to land
corporate sponsors and said he was one of the highest-rated
speakers at the event.

This year, Brendon will share his secrets during a free
teleseminar this Thursday, June 24, with Steve Harrison.
Discover how you can use his methods to promote your own book,
product or business, just like Brendon and Jacqueline do, and get
PR firms to pay all your expenses.

The call will be presented twice–at 2 and 7 p.m. Eastern.  If
you can’t make it, please recruit someone to listen and take
notes for you. Register at
http://www.SponsorshipTrainingTeleseminar.com/?10011 (I’m a
compensated affiliate for Steve Harrison).

=====================================
4. Sneak Your URL into Media Stories
=====================================

When a reporter is interviewing you, on of the worst questions
you can ask is, “Can you please be sure to print my website
address in your article?”

You must give her a good reason to include it. Here are five
ways:

–Instead of identifying your company by its correct name, The
Widget Company, tell her it’s TheWidgetCompany.com.

–Offer a free download at your website.

–Offer a quiz or poll at your website.

–Offer a free cheat sheet on how to (fill in the blank).

–Share with her five tips on how to solve a problem that’s
related to the interview. Tell her that readers can find 15 more
tips on that topic in an article at your website, and give her
the URL.

I shared dozens more tips like that during the webinar “How to
REALLY Use Publicity as an Online Marketing Channel and ZIG When
Everyone Else is ZAGGING.” Regardless of what you’re selling,
you’ll trounce the competition when you start adopting killer
strategies that few other Publicity Hounds are using.  Read more
about it at http://www.PublicityHound.com/onlinepublicitytips.htm

======================================
5. Read In-flight Magazines Online
======================================

In the old days, if you wanted to read an in-flight magazine,
you’d have to pester a friend who was traveling by air to bring
the magazine with him and then snail-mail it to you.

No more.

Most in-flight magazines now have an online archives where you
can page through each edition. Not only that, but some of the
bigger magazines even let you sign up for a free subscription. As
soon as a new issue is published, the airline will email it to
you.

So what do you do if you’re reading it and you suddenly want to
pitch one of the writers or an editor? The magazines,
unfortunately, don’t tell you how to do that.

But I do. The 2010 update of “Fly High with Publicity in the In-
flight Magazines” includes contact information and pitching tips
for 56 magazines. We’ve even included something you won’t find in
any of the other media directories: links to the journalists’
blogs and social media profiles on Twitter, Facebook and
LinkedIn. We’ve even included links to the in-flight magazines’
Facebook fan pages.

The database includes a very cool interview with Orion Ray-Jones,
the editorial director for Ink Publishing, which publishes more
than 30 in-flight magazines in the database. You’ll get both the
MP3 download and the electronic transcript.

Read more about what you’ll know how to do when you read my new
report:
http://www.InflightMagazinePublicity.com

=====================================
6. Hound Joke of the Week
=====================================

Thanks to Darlene Arden of Framingham, Massachusetts for this
one.

A man wrote a letter to a small hotel in a Midwest town he
planned to visit on his vacation.  He wrote:

Dear Hotel,

I would very much like to bring my dog with me.  He is well-
groomed and very well-behaved.  Would you be willing to permit me
to keep him in my room with me at night?

An immediate reply came from the hotel owner, who said, “I’ve
been operating this hotel for many years.  In all that time, I’ve
never had a dog steal towels, bedclothes, silverware or pictures
off the walls.  I’ve never had to evict a dog in the middle of
the night for being drunk and disorderly.  And I’ve never had a
dog run out on a hotel bill.  Yes, indeed, your dog is welcome at
my hotel.  And, if your dog will vouch for you, you’re welcome to
stay here, too.”

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

====================================
7. And at My Blogs & Mobile Site…
====================================

Consider retweeting:

How to find journalists online and wow ‘em with your pitch
http://publicityhound.net/how-to-find-journalists-online-and-wow-
em-with-your-pitch/

Definitions of advertising, publicity, promotion and PR:
http://publicityhound.net/definitions-of-advertising-promotion-
publicity-and-pr/

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #509 June 15, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.mobi/
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net/ (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

==========================================

ADV:
Why agonize when you can energize & italicize
your bio with ‘Bio Whisperer’ Nancy Juetten’s
expert help?
http://www.mainstreetmediasavvy.com/rent-a-brain

===================================
        In This Issue
===================================

1. LinkedIn’s Badge of Honor

2. How to Get LinkedIn Recommendations

3. The Power of Guest Blogging

4. Advice for Family Experts

5. Help This Hound

6. Hound Video of the Week

7. And at My Blogs & Mobile Site…

====================================
1. LinkedIn’s Badge of Honor
====================================

Here’s a powerful way to promote your expertise and outstanding
work.

Generate more than 10 recommendations on your LinkedIn profile
and you can become a member of LinkedIn’s Top Recommended People
group. Its logo will show up on your profile, along with those of
your other group memberships.

You’ll also find six sub-groups. You can join at the Gold level,
like I did, if you have from 25 to 99 recommendations, at the
Platinum level for 100 to 499 recommendations, and at the Elite
level for more than 500.

Of the more than 50 million people on LinkedIn, only about 1,600
are in the TRP group, so you’ll be in elite company.

Learn more about TRP, which was created by LinkedIn member Ross
Dodwell, at http://www.linkedin.com/groups?home=&gid=1857786

After you join, you can also display the badge proudly at your
website or blog, and in your online press kit. Mention that
you’re a member of LinkedIn’s Top Recommended people in your
email signature, and in your social media profiles.

A gourmet doggie treat for Dustin Martin, one of my LinkedIn
connections, who tipped me off to this group.

======================================
2. How to Get LinkedIn Recommendations
======================================

How do you get LinkedIn recommendations so you can become a
member of Top Recommended People?

Here are my three favorite ways:

–Give recommendations. Every time you recommend someone,
LinkedIn will notify that person and ask them if they want to
recommend you. But don’t go hog wild. Space out your
recommendations every few days or you’ll raise a red flag on
LinkedIn.

–Every time someone compliments you, tell them, “I’d be honored
if you’d say that in a recommendation on my LinkedIn profile.”
That’s what I do, and many people reciprocate. Pay particular
attend to compliments in your email.

–Ask co-workers, people in your trade associations, clients and
vendors. But be very careful. Make absolutely sure they are
familiar with your work.

Social media strategist Scott Allen (who has 70 recommendations
on LinkedIn) was my guest during a teleseminar on How to Use
LinkedIn to Promote Anything–Ethically & Powerfully.” Learn
about how to create a promotional campaign on this high-powered
site without looking like you’re promoting. He shows you how at
http://www.publicityhound.com/publicity-products/marketing-
tapes/linkedin.htm

=====================================
3. The Power of Guest Blogging
=====================================

The two biggest complaints from people who blog is that they
don’t have enough time to write, and their blogs aren’t
generating enough traffic.

Smart bloggers have this indispensable tool at the top of their
toolbox: guest-blogging.

They can recruit guest bloggers to provide content for their blog
over the holidays or while they’re on vacation.

They can offer their own expertise to other high-profile blogs
and reach audiences they could never reach on their own.

If they write a guest blog for a popular site, it can bring tons
of traffic, give them valuable back-links, and attract more
subscribers to their own blog and newsletter.

But there’s a lot of confusion. How do you find guest bloggers
and know if they’re any good before you commit to publishing
their content? Why do some bloggers reject duplicate content like
last week’s leftovers, and should you? How much liberty can you
take editing someone else’s copy? And what if you disagree
vehemently with the opinions of a guest-blogger?

I’ll give you those answers and show you how to let guest
bloggers do some of the heavy lifting for you, when I host a
webinar at 3 p.m. Eastern Time on Wednesday, June 30. Join me for
“How to Find Valuable Guest Bloggers (and Be One Too!). Register
at
http://www.PublicityHound.com/publicity-products/marketing-
tapes/guestblogging.htm

If the time is inconvenient, sign up anyway. You’ll get the link
afterward where you can watch the video.

=====================================
4. Advice for Family Experts
=====================================

This week, six Publicity Hounds have tips for Rosemary Lichtman,
PhD, and Phyllis Goldberg, PhD, of Los Angeles, Calif., family
relationship experts, on how to promote their blog and ebook.

From Mary Jane Hurley Brant:

“Put an additional link on your email signatures indicating that
you are offering a free ebook.”

From Rekaya:

“Set up a Virtual Book Tour. It’s an online tour of websites,
blogs, radio shows, etc. Research the ones that are a good fit.
Ask the blog owner if you can be a guest, or stop by their site
during your tour. Some will ask you to complete interview
questions about your book or write a short piece. During a set
amount of time, such as two weeks, your information will appear
on a series of websites/blogs. Don’t forget to mention your free
ebook and to include the link to your blog.”

From Bruce Jones:

“I have no idea what your book is about, so I would put a picture
of it right above the sign-up box and a short text description
right below. Make sure the picture is really clear, with oversize
type because it will be just a thumbnail on the blog. You could
even use a different picture for the blog than it is in reality
so that the image really stands out.”

The Publicity Hound says:

Read all the responses to this week?s “Help This Hound” question
http://publicityhound.net/family-relationship-experts-need-tips-
for-promoting-free-ebook/

Send your own question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

======================================
5. Help This Hound
======================================

I’m all out of questions, so here’s one of mine (send
questions!):

“If you use coupons on your Facebook Fan Pages, particularly if
those coupons are bringing more leads and sales, I’d like to see
them.

“Include the link in the comments section at my blog at
http://publicityhound.net/wanted-examples-of-facebook-fan-page-
coupons/ and explain how you created the coupon, and the results.

“I’m looking for examples for a course I’m teaching. I’m familiar
with coupons used by the big companies like Coke and  Zappos. But
I’m particularly interested in those used by entrepreneurs and
small businesses.”

=====================================
6. Hound Video of the Week
=====================================

You’ll love this “Bailey Plays Dead” clip from a segment of David
Letterman’s Stupid Pet Tricks:

http://www.youtube.com/watch?v=DalB-CvO7Qc

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

====================================
7. And at My Blogs & Mobile Site…
====================================

Consider retweeting:

12 more fill-in-the-blank headlines for your articles, blog
http://publicityhound.net/12-more-fill-in-the-blank-headlines-
for-your-articles-blog/

Wanted: Examples of Facebook Fan Page coupons
http://publicityhound.net/wanted-examples-of-facebook-fan-page-
coupons/

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–
Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.

Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #508 June 8, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net/ (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
        In This Issue
===================================

1. How to Catch CNN’s Attention

2. Add Facebook’s ‘Like’ Button

3. Still Not Done Writing Your Book?

4. Promoting a Course for Execs

5. Help This Hound

6. Hound Joke of the Week

7. And at My Blogs & Mobile Site…

====================================
1. How to Catch CNN’s Attention
====================================

If you’ve been pitching CNN and you’re getting nowhere, take
matters into your own hands.

Go to the network’s IReport page at http://www.ireport.com/ where
you’re invited to write your own story, be heard and shape what
CNN covers.

“One of the goals of CNN IReport is to expand the current
definition of news. Please share the stories you think are
newsworthy and participate in discussions you think are
interesting. CNN’s producers will check out the most compelling,
important and urgent stories, so we can verify the information
and add them to CNN’s coverage.”

The stories in this section are not edited, fact-checked or
screened before they post. Only ones marked “CNN IReport” have
been vetted by CNN.

But if you can pique the network’s interest here, where you KNOW
they’re paying attention, you might end up on the televised news.
Be sure to stop by the assignment desk at
http://www.ireport.com/community/assignment so you know exactly
what kinds of sources they’re seeking. Your IReport article
doesn’t have to tie into one of the assignments, but it helps to
know what they need.

If you’re content with being on the news in your own community,
increase your chances. Check out the teleseminar I hosted with TV
producer Shawne Duperon on “How to Get on the Local TV News
Tomorrow” at
http://www.publicityhound.com/publicity-products/marketing-
tapes/getinthenews.htm

======================================
2. Add Facebook’s ‘Like’ Button
======================================

Make it easy for people to spread the word about your website,
blog articles and other online content.

Add Facebook’s “Like” button to those pages.

The button lets users share content with their friends on
Facebook with just one click. Since the content is hosted by
Facebook, the button can display personalized content whether or
not the user has logged into your site. For logged-in Facebook
users, the button is personalized to highlight friends who have
also “liked” the page.

If you aren’t tech-savvy, let your webmaster insert the button
for you by following instructions here:
http://developers.facebook.com/docs/reference/plugins/like

Then make sure you’re taking advantage of the power of Facebook.
See “11 Ways to Avoid Missed Opportunities on Facebook” at
http://www.publicityhound.com/publicity-products/marketing-
tapes/how_to_use_facebook.htm

=====================================
3. Still Not Done Writing Your Book?
=====================================

Is it taking you longer to write your book than you ever
expected…a lot longer?

Is watching the whole thing come together like watching grass
grow?

If so, you’re invited to a free telephone seminar on Thursday,
June 10, with Ann McIndoo, who has developed a unique system for
writing a quality non-fiction book in 90 days! I’m a compensated
affiliate for this program.

Discover the speed writing system she’s used to help 268 authors
get their books done quickly. Register at
Http://www.freeauthortraining.com/call/?10011

=====================================
4. Promoting a Course for Execs
=====================================

This week, three Publicity Hounds have tips for Anne Graham of
Vancouver, British Columbia who needs help launching a new
product,a toolkit for executives on how to survive and thrive
during the recession.

From Eric Gruber:

“Do article marketing. Target top websites and ezines. For
example, FastCompany.com (they have member blogs), CEO Refresher
and hundreds more.”

From Flo Selfman:

“Send the information to Karen E. Klein, a leading business
journalist who writes the InBox column every week in the Los
Angeles Times Business section.  Karen could use you and your
product to answer a reader’s question.  Reach her at
http://www.kareneklein.com/”

From The Publicity Hound:

Video, video and more video!

Create short videos of no more than two and a half minutes packed
with tips in a specific sub-category within your course or your
ebook.

Each video should include the landing page URL where people can
opt into the ebook.

The more videos you create, the more keywords, or tags, you can
use.  All those keywords and videos will be pulling in traffic
from the search engines.

Read all the responses to this week’s “Help This Hound question,
or join the discussion, at
http://publicityhound.net/consultant-needs-help-launching-new-
product-for-business-leaders/

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

======================================
5. Help This Hound
======================================

Rosemary Lichtman, Ph.D. & Phyllis Goldberg, Ph.D of Los Angeles,
Calif. write:

“We are family relationship experts who have developed an ebook,
‘Courage and Lessons Learned.’ It’s full of practical tips that
help you take the first steps toward a new goal–running a 5K,
starting your own business, reconnecting with an old friend. By
logging on to our blog at
http://www.nourishingrelationships.blogspot.com/, you can join the
email list and download a complimentary ebook, in PDF format.

“We’re looking for some creative ways to let bloggers and
organizations know about this free ebook. We already have an auto
responder on our blog and website at
http://www.hermentorcenter.com/  But a broader reach would help us
spread the word.”

The Publicity Hound says:

One of the first things you should do is get your blog off of
Blogspot’s server and onto another server where you have complete
control over it. I learned this the hard way. With no warning,
Blogspot denied me access to my ezine archives, and I never
learned why. Luckily, I backed up the archives and was able to
import almost all of it into a Wordpress blog at
http://www.publicityarticles.net/ where it’s now safe.

Hounds with other tips on how to promote your ebook can post them
to my regular blog at
http://publicityhound.net/family-relationship-experts-need-tips-
for-promoting-free-ebook/. What are some ways that Rosemary and
Phyllis can tie into breaking news events?

=====================================
6. Hound Joke of the Week
=====================================

Dogs are better than kids. They eat less, don’t ask for money all
the time, are trained, usually come when called, never drive your
car, don’t hang out with drug-using friends, don’t smoke or
drink, don’t worry about whether they have the latest fashions,
don’t wear your clothes and don’t need a gazillion dollars for
college.

And if they get pregnant, you can sell the pups.
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

====================================
7. And at My Blogs & Mobile Site…
====================================

Consider retweeting:

New to publicity? Here’s a free 6-part email course
http://publicityhound.net/new-to-publicity-heres-a-free-6-part-
email-course/

Think social media is a fad? I dare you to watch this video
http://www.mysocialmediasolution.com/think-social-media-is-a-fad-
i-dare-you-to-watch-this-video/

Online visibility: 13 ways to build a following
http://publicityhound.net/online-visibility-13-ways-to-build-a-
following/

2 ways to use controversy: At your blog and in a poll
http://www.mysocialmediasolution.com/2-ways-to-use-controversy-
at-your-blog-and-in-a-poll/

Need an expert? Look at one of the article directory sites
http://publicityhound.net/need-an-expert-look-at-one-of-the-
article-directory-sites/

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–
Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #507 June 1, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.mobi/
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net/ (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
        In This Issue
===================================

1. BP’s Fake Twitter Account

2. Publicize Your Social Media Successes

3. Cosmo’s Racy Headlines

4. Promoting Novelty Soaps

5. Help This Hound

6. Hound Joke of the Week

7. And at My Blogs & Mobile Site…

====================================
1. BP’s Fake Twitter Account
====================================

Here’s a tweet posted this morning from the Twitter account known
as @BPGlobalPR:

“Best part of the BP Memorial Day Picnic? The custom made oily
dunk tank! So far we’ve dunked 4 ducks, a dolphin, 2 otters and
@bpTerry!”

That’s just one of a steady stream of sarcastic tweets at a fake
BP PR account on Twitter that, as of this morning, has attracted
more than 97,000 followers at http://Twitter.com/BPGlobalPR

It’s also one more episode in the PR nightmare tied to the Gulf
oil spill.

What I find most bizarre is that Twitter hasn’t removed it and a
BP spokesperson says people have a right to lash out against the
company there.

Should BP fight to encourage Twitter to remove the fake account?
Go to my blog to see what I think, and then tell me if you think
I’m wrong. Go to
http://publicityhound.net/should-bp-pressure-twitter-to-remove-
the-fake-feed/

======================================
2. Publicize Your Social Media Successes
======================================

If you’re participating in social media and you’re seeing a
return on investment, use your success stories to generate
publicity.

Kim Duke, aka The Sales Diva, got a $7,000 keynote as a result of
Twitter.

Blogger Patsi Krakoff was surprised when a $600 project came her
way simply because somebody retweeted one of her tweets.

Freelance writer Angie Mangino got a $900 freelance writing
project only two weeks after she joined LinkedIn and signed up
for a group devoted to writers, publishers and authors. That’s
where she found the query from a publishing company that needed a
freelancer for a fast turn-around project.

Pitch success stories like these to your local TV stations,
newspapers, trade publications, industry newsletters and
bloggers. Turn them into items for your own newsletter, blog and
podcast.

If you’re not seeing social media ROI, you’re a great candidate
for the Social Media Fast-track Program that my business partner,
Jeanne Hurlbert, PhD and I will be teaching. Read about what
you’ll be able to do by the time you’re done with the program:
http://www.MySocialMediaRx.com/fast-track.htm

=====================================
3. Cosmo’s Racy Headlines
=====================================

Admit it.

You read the covers of those racy magazines when you’re waiting
in line at the supermarket check-out.

I do.

But not because I’m interested in the articles. I’m looking for
enticing headlines I can steal. When I see a headline I love,
I’ll remove one or two words in Cosmo’s headline and substitute
one or two of my own.

The very best magazine for this little exercise is, without a
doubt, Cosmopolitan, which you can find at
http://www.magazines.com/ Let’s say you’re a financial planner.
Here’s how you can steal a Cosmo headline and turn it into your
own.

Their headline: “Hot, healthy women share: The best thing I ever
did for my body”

Your headline: “Smart, savvy financial advisors share: The best
thing you can do to save for retirement”

I shared dozens more tips like that during the webinar “How to
REALLY Use Publicity as an Online Marketing Channel and ZIG When
Everyone Else is ZAGGING.” Regardless of what you’re selling,
you’ll trounce the competition when you start adopting killer
strategies that few other Publicity Hounds are using. Read more
about it at http://www.PublicityHound.com/onlinepublicitytips.htm

=====================================
4. Promoting Novelty Soaps
=====================================

This week, seven Publicity Hounds have tips for Cindy Tollen of
El Paso, Texas. She has created an array of novelty soaps that
resemble pies and pastry, and she needs advice on how to market
them on a limited budget.

From Laura Rolands:

“I think you could reach a large number of customers through
Twitter. The key is to build relationships first on Twitter, and
your followers will help you build sales. I recommend following
@TimeOutMom and @MomBizCoach. I would also recommend
participating in a weekly Twitter chat called #gno.”

From Karen Rosenzweig:

“You could have a lot of fun, and gain a ton of visibility, with
a Twitter contest. You create a short tweet asking people to
follow you AND retweet the message to be entered for a chance to
win one of your products. Let them know that everyone who follows
you by 6 p.m. that day will be entered in a drawing for one free
product. Then when you draw the winner, you can tweet that too,
getting additional visibility.  And if it goes well, repeat that
once a week or so, until you have a robust group of followers.
It’s a fun product and you’ll have a great time getting the word
out!”

From Sharon Z:

“Seems like a natural cross-marketing opportunity with event
planners (think bridal and baby showers), women’s organizations
and florists. The fact that these items are so unique and
reasonably priced makes them a great giveaway item.”

The Publicity Hound says:

I can picture your lemon meringue pie soaps as favors at a
national convention of bakers.

Read all the responses to this week’s “Help This Hound” question
at
http://publicityhound.net/creator-of-novelty-soaps-needs-social-
media-marketing-advice/

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

======================================
5. Help This Hound
======================================

Anne Graham of Vancouver, British Columbia writes:

“I’ve developed a great toolkit for business leaders, with 33
specific techniques they can use to lead their firms out of the
recession. It’s called ‘Recession Proof and Recovery Ready: The
91 Day Business Tune-up Toolkit.’

“It’s a 314-page physical product, stuffed full of every
instruction, checklist, etc. that they’ll need to understand and
implement each of the 33 ideas. It’s designed to be implemented
by a small team, so the product is actually a set of 10 binders
(one for each team member), plus a DVD virtual seminar.

“I’m about to do a launch with a wonderful Online Launch Manager
handling my tweets, blogs, Facebook, LinkedIn, SEO, article
marketing, the whole nine yards. But I’d love to hear some
creative ideas from fellow Hounds on how THEY would reach an
audience of motivated business leaders in their city or town. I
have a compelling free ebook called Powerful Pricing Strategies:
10 High Impact, Low Risk Ways to Increase Prices…Even During
the Recession, Even Before the Recovery, at
http://www.recessionproofandrecoveryready.com/. It’s available to
hounds and those motivated business leaders I’m looking for. All
I need now is a stampede of traffic!

“Can your Hounds help?”

The Publicity Hound says:

The topic of how to raise prices during a recession is fabulous.
Let’s put my Hounds to work figuring out how to leverage it. If
you have a great idea for Anne, post it to my blog at
http://publicityhound.net/consultant-needs-help-launching-new-
product-for-business-leaders/

=====================================
6. Hound Video Joke of the Week
=====================================

“Scratch a dog and you’ll find a permanent job.”  – Franklin P.
Jones

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

====================================
7. And at My Blogs & Mobile Site…
====================================

Consider retweeting:

Should BP pressure Twitter to remove the fake feed?
http://publicityhound.net/should-bp-pressure-twitter-to-remove-
the-fake-feed/

How a guest blogger pitched me and made me say “yes”
http://publicityhound.net/how-a-guest-blogger-pitched-me-and-
made-me-say-yes/

————————————

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

—————————————

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #506 May 26, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.mobi/
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net/ (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
        In This Issue
===================================

1. Your Press Release on Steroids

2. Newbies: Free Social Media Webinar

3. Use Blog Sub-heads

4. Advertise in This Ezine

5. Help This Hound

6. Hound Joke of the Week

7. And at My Blogs & Mobile Site…

====================================
1. Your Press Release on Steroids
====================================

In the old days, sending a press release was always a crap shoot.

You wrote it, sent it, or distributed it through one of the
online press release distribution services, and then you waited.

You never knew who might pick it up and reprint it.

Today, if you distribute it through PR Newswire, you are
virtually guaranteed that the release will show up on more than
50 influential, high-traffic websites including Forbes.com,
Hoover.com, Reuters.com, and dozens of sites for local business
journals.

The big payoff isn’t that people will necessarily see the
releases. It’s that all those inbound links from all those
influential sites means that Google will view your own site as
more authoritative. The more inbound links to your site from
high-traffic site, the higher the page rank Google grants to your
own website.

That’s referred to as “Google juice.”

When my friend Dan Janal told me about his little experiment
recently using one of his own press releases, I couldn’t believe
it. But it works, and he wrote a special report about it. Give
him your name and email address and he’ll give you the report.

Go to http://www.prleadsplus.com/publicityhoundpr/ If you are
buying distribution from a major press release distribution
service, you might want to check out Dan’s pricing. He buys in
bulk so he might be able to offer the same quality service with
better prices.

======================================
2. Newbies: Free Social Media Webinar
======================================

Too embarrassed to admit you still don’t understand social media?

Or frustrated that you’ve been tinkering with Twitter and
Facebook for several months and don’t know what all the fuss is
about? If so, you’re not alone.

Jeanne Hurlbert, my business partner and co-creator of Social
Media Rx, our social media assessment tool, hear from people
almost every day who complain that they can’t get any traction on
these sites, or they don’t know where to begin. (See the Help
This Hound question below.)

If you have social media questions, join us for a free webinar at
2 p.m. Eastern Time on Thursday, May 27. We’re devoting the
entire session to a Q&A. If we can’t get to your questions during
the call, we’ll answer them personally by email afterward.
Promise.

Register here:
http://www.siteproweb.com/mysocialmediasolution-q-a-webinar

Facebook Update: Last week, I explained why I’m not joining other
Facebook users who are bailing out of the site because of its
goofy privacy policy. Over the weekend, Facebook CEO Mark
Zuckerberg admitted the company has made mistakes and said he’ll
announce a new privacy policy this week. Stay tuned.

=====================================
3. Use Blog Sub-heads
=====================================

When you write a long blog post, do you break it up with sub-
heads so readers can quickly scan the post, darting from sub-head
to sub-head to find what they’re looking for?

BL Ochman does. Here’s a perfect example of how she made a post
on the Facebook privacy policy mess I mentioned above very easy
to read by using nine sub-heads:
http://tinyurl.com/blogsubheads

They break up the gray. They state her opinion. They flag readers
to what’s coming next.

BL is a prolific blogger, frequent Twitterer and she does it all
while juggling a full-time PR job. She was my guest during the
teleseminar “How to do Social Networking, Run a Business & Still
Have a Life.” Learn more about it at
http://www.publicityhound.com/publicity-products/marketing-
tapes/socialnetworking.htm

=====================================
4. Advertise in This Ezine
=====================================

I’ve been publishing a free weekly ezine for almost 10 years and
never accepted ads because they always seemed more appropriate
for HTML newsletters.

But when I offered you the option of an HTML format several weeks
ago, Publicity Hounds started asking if they could buy ads.

If you offer a product or service for people who self-promote, or
for the PR community, go to my blog and read more about how to
get your message in front of my readers:
http://publicityhound.net/the-publicity-hounds-tips-of-the-week-
now-accepts-ads/

======================================
5. Help This Hound
======================================

Cindy Tollen of El Paso, Texas writes:

“I am a one woman shop at http://www.sudznbubbles.com/ and I sell
custom and novelty glycerin soap products, bath salts, body
butter and lip balm—some of it around a food theme. You can buy
a soap that looks like a piece of luscious peach pie, a cupcake
or a cherry tart, for example.

“I need tips on how to market my products with a limited budget
and little time. I sold my products in stores until the recession
hit, now I sell mostly online or at trade shows. I need to know
the best tool for marketing.

“I have a Facebook Fan Page but few fans. I blog, but can’t
remember the last time I wrote something. I’m on Twitter but I
don’t know what to tweet about.

“Can your Hounds offer some smart marketing tips, tools or
strategies that will help translate into sales? My target market
is upscale women over 30.”

The Publicity Hound says:

Cindy, you have such a fun product that I can hardly wait to see
all the clever ideas my Hounds post to my blog at
http://publicityhound.net/creator-of-novelty-soaps-needs-social-
media-marketing-advice/

In the meantime, take advantage of the free webinar I’m hosting
on Thursday with my business partner, Jeanne Hurlbert. We’ll
answer all your questions about social media, including what to
talk about, and how to drive lots of women in your target
audience to your Facebook Fan Page.

Register here:
http://www.siteproweb.com/mysocialmediasolution-q-a-webinar

=====================================
6. Hound Video Joke of the Week
=====================================

Thanks to Christine Buffaloe, my virtual assistant from Serenity
Virtual Assistant Services, for this video of “Breakfast at
Ginger’s.” Watch as Ginger, a lab, peels a banana:

http://www.youtube.com/watch?v=HaAVZ2yXDBo

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

====================================
7. And at My Blogs & Mobile Site…
====================================

Consider retweeting:

Oprah looks for the next big TV star–Is it you?
http://publicityhound.net/oprah-looks-for-the-next-big-tv-star-
is-it-you/

How freelancers can use Twitter to find journalists, sources
http://publicityhound.net/how-freelancers-can-use-twitter-to-
find-journalists-sources

‘The Publicity Hound’s Tips of the Week’ now accepts ads
http://publicityhound.net/the-publicity-hounds-tips-of-the-week-
now-accepts-ads/

———————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

———————————————–
Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #505 May 18, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityhound.mobi/
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net/ (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
        In This Issue
===================================

1. Why You Shouldn’t Quit Facebook

2. Questions the Media Love

3. How Survey Publicity Snowballs

4. Story Ideas for June

5. Hound Joke of the Week

6. And at My Blogs & Mobile Site…

====================================
1. Why You Shouldn’t Quit Facebook
====================================

A lot of angry Facebook users are abandoning the site and urging
their friends to bolt, too, because of its confusing privacy
policies.

You have to navigate through 50 settings with more than 170
options. By default, Facebook can share your profile information
with third-party sites, and if you don’t want that, you have to
opt out. Many users think that’s deceptive and that it should be
the other way around.

I won’t abandon Facebook, where I’ve managed to attract more than
5,000 friends and fans–at least not yet.

With enough pressure, Facebook might alter its policy and reach
some kind of compromise that won’t necessarily placate users, but
will at least encourage them to refrain from jumping ship.

Already, the marketplace is stepping in. ConnectInPrivate.com,
developer of a comprehensive suite of anonymous surfing and
Internet privacy tools, will soon announce the launch of its new
“Secure My Profile” application for Facebook.

Hang in there a little while longer and let’s see how this plays
out. In the meantime, check out this two-minute video that
explains how to adjust your privacy settings:
http://www.huffingtonpost.com/2010/05/13/facebook-privacy-
settings_n_575732.html

Now, use the site to its greatest advantage. See “11 Ways to
Avoid Missed Opportunities on Facebook” at
http://www.publicityhound.com/publicity-products/marketing-
tapes/how_to_use_facebook.htm

====================================
2. Questions the Media Love
====================================

The next time a journalist interviews you, or a blogger is
interested in an idea you’re pitching, ask this question: “Do you
need other sources?”

They love that question. It shows you’re trying to make their job
easy and you don’t want to hog the media spotlight.  If you can
provide a name, email address and phone number for an expert or
source who you know would agree to be interviewed, you’ll
position yourself as helpful.

After 22 years working at newspapers, I can tell you that almost
NOBODY asks that.

Here’s another question that people almost never ask: “Are you
looking for photo ideas?”

Those two questions are among 10 magic phrases to use with the
media. I’ll explain all of them when I present the 90-minute
webinar, “How to REALLY Use Publicity as an Online Marketing
Channel and ZIG When Everyone Else is ZAGGING,” from 1:30 to 3
p.m. Eastern on Wednesday, May 19.

This session is perfect for beginner and intermediate self-
promoters. I presented it a few weeks ago to Stompernet, the
association of Internet marketers, to rave reviews.

Come with your questions and I’ll answer them all, either during
or after the call.

I’ll also explain the missing link–how to create relationships
with journalists and bloggers.  And I’ll share my favorite free
tools that help you know instantly which journalists need other
sources in addition to your expertise, and how to contact them.

The session will be recorded, and you can watch the video replay
after the call.

Register at http://www.PublicityHound.com/onlinepublicitytips.htm

=====================================
3. How Survey Publicity Snowballs
=====================================

Two weeks ago, I wrote about Brian Kluth, a former church pastor
who takes an annual “State of the Plate” survey that reports on
whether people are donating more or less money to their churches.

More than 160 media outlets covered the results of his most
recent survey.

Jeanne Hurlbert, my business partner who is an expert on surveys,
interviewed Brian. He explained how he got an initial story on
the front page of the Washington Times, how it snowballed from
there, the simple way he found names of religion editors, and how
he partnered with Christianity Today magazine.

This is great stuff for anybody who wants to use inexpensive
surveys to position themselves as experts, call attention to
emerging trends and build strong relationships with the media.

The best part is that Brian now has names and contact information
for 160 journalists and broadcasters who are interested in his
topic.

Jeanne is offering the free download of the half-hour interview
at http://mixiv.com/vp/47965/18826 How about sharing it with your
Twitter, Facebook and LinkedIn friends?

======================================
4. Story Ideas for June
======================================

Here are five story ideas worth pitching during June:

–Speakers, authors and experts: Do you have advice for college
graduates? Offer tips on careers, finances and relationships.

–What about advice for newlyweds? Mortgage lenders, marriage
counselors and professional organizers, offer your best tips for
getting started on the right foot.

–Gardening is booming. How can people use small spaces to grow
veggies and save on grocery bills?

–What kind of summer clothing is unacceptable in the workplace?
Image consultants and HR experts, share your horror stories.

–Tell people how to save on summer travel. Share tips on saving
gasoline, buying cheap airline tickets and finding inexpensive
lodging.
Now, look ahead and start thinking about ideas you can pitch in
July and beyond. Shawne Duperon and I can help. We recorded the
teleseminar I hosted on “103 Sizzling Story Ideas from July
through December.” It includes a handout listing all of our
ideas, which we invite you to steal. Learn more at
http://www.publicityhound.com/publicity-products/marketing-
tapes/JulyIdeas.htm

=====================================
5. Hound Joke of the Week
=====================================

Thanks to Publicity Hound Maria Antonia for pointing out this
excerpt from the book “Alfred Hitchcock: A Life in Darkness and
Light” that explains how Hitchcock directed Sean Connery on the
set of Marnie:

“Every once in a while the director did venture minor
‘adjustments and suggestions’ (Connery’s words) in the rhythm of
scenes–which, according to one Connery biographer, largely
consisted of advising the actor to shut his mouth while listening
for his cues, and inserting ‘dog’s feet’ into his lengthier
speeches.

“Dog’s feet?” asked a mystified Connery.

“Pawses,” Hitchcock drawled.

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

====================================
6. And at My Blogs & Mobile Site…
====================================

Consider retweeting:
Calculate the value of your Facebook Fan Page
http://publicityhound.net/calculate-the-value-of-your-facebook-
fan-page/

Fiction authors: Blog about these 19 topics
http://publicityhound.net/fiction-authors-blog-about-these-19-
topics/

9 ways chambers of commerce can use social media
http://www.mysocialmediasolution.com/9-ways-chambers-of-commerce-
can-use-social-media/

———————————————

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

———————————————-

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #499 April 6, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Facebook’s Royal Mess

2. Colleges Need Speakers on 17 Topics

3. In-flight Magaziness Pitching Tips

4. Vote for the Best Success Story

5. Promoting McAllen, Texas

6. Help This Hound

7. Hound Video of the Week

8. And at My Blogs…

=========================================
1. Facebook’s Royal Mess
=========================================

Just when you think you understand Facebook Fan Pages, and you’re
starting to build your own Fan base, Facebook gums up the works:

–Within a few weeks, the bloggers are reporting, Facebook will
change the “Become A Fan” button on Fan Pages to read “Like,” and
it looks as though it may eventually do away with the entire
concept of “Fans,” though nobody knows what those Fans will then
be called. (“Likers?”)

–Adding to the confusion is the thumbs-up “Like” button that
already appears under every item in your news feed. If you like a
post, you can click on “Like.” As for Fan Pages, I think “Like”
sounds like a casual endorsement and “Fans” sounds like a group
of people who can’t wait to see what you have for them.

–Late last week, Facebook introduced its new “Community Pages”
which several bloggers were convinced was an April Fool’s Joke.
Unsuspecting Facebook users who intended to create a Fan Page
suddenly found themselves faced with another choice: they could
create a Community Page, designed to support topics and causes.
These pages can also be “unofficial” pages that support a
company, a brand, or a public figure. They’re different than the
“official” Fan Pages a company creates for itself.

–If you create a Community Page, and it eventually spikes in
popularity, Facebook can yank the administrative function from
you and hand it over to the Facebook community, thus turning it
into a public wiki. A wiki is a Website that allows users to add
and update content on a site, like Wikipedia, using their own Web
browser.

–Facebook never explained any of this on its blog–the logical
place you’d expect to see details of any major changes. Social
media bloggers got wind of it through confidential memos that
someone had leaked.

If your head feels like it’s ready to explode trying to
understand all this, you’re not alone. In comments at social
media blogs, Facebook users understandably are screaming about
the changes. Here’s one example: http://tinyurl.com/facebookmess

One comment I saw at a blog stated that the “Become a Fan” vs.
“Like” issue is only for paid ads on Facebook. Some people are
even speculating that Facebook might eventually start charging
companies to keep their own Fan Pages.

Stay tuned.

But don’t abandon Facebook just yet. There are still plenty of
ways you can use the site to build a following. Christine
Buffaloe explains how in the electronic transcript or audio
recording of “11 Ways to Avoid Missed Opportunities on Facebook,”
one of my most popular learning tools. Read more about it at
http://www.tinyurl.com/facebookwithchris

=========================================
2. Colleges Need Speakers on 17 Topics
=========================================

These are grim times for professional speakers. But they don’t
have to be, if you know how to tweak your topic for the college
market.

–A speaker who trains corporate executives on leadership can
take the fundamental points of the presentation and teach college
students how to be leaders, whether it’s within their
fraternities or sororities, student government or special-
interest groups on campus.

–An expert on corporate recruiting and retention can teach
college fraternities and sororities how to recruit and retain
members. Greeks, by the way, have their own budgets for hiring
speakers, yet another recession-proof pot of money.

–Speakers who specialize in motivating corporate audiences as
convention keynoters can take their message to college campuses,
where motivational speakers are in high demand.

–Diversity trainers who target corporate America can teach
college faculty, staff and students about diversity. At a four-
year college, a kid from the inner city and a farm kid from
Kansas can suddenly find themselves roommates, with all kinds of
potential problems.

Those four topics are among 17 categories of topics that are in
demand at colleges, universities, two-year colleges and tech
schools. James Malinchak, “King of the College Speaking
Circuit,” will review them all during a teleseminar at 2 p.m.
Eastern Time on Wednesday, April, 14.

His teleseminar will also include a look at how speaking at
colleges can generate fabulous publicity without you lifting a
finger, because the colleges do all the PR for you.

James says his sign-up page isn’t quite ready, so I’ll send you a
separate email tomorrow with details on how to register.

======================================
3. In-flight Magaziness Pitching Tips
======================================

Here are the three biggest mistakes people make when they try to
get their story into in-flight magazines:

–They treat all magazines the same. Different airlines serve
different geographic markets, and many of those markets have
different audiences with different needs.

–Authors send unsolicited copies of new books to every magazine
editor. This is a very expensive mistake because most in-flight
magazines don’t do book reviews. Those who do accept books prefer
business titles, and if you can get your book featured in just
one high-circulation magazine, you can be in front of several
million people in just one month.

–They fail to pitch freelancers, staff writers and local
correspondents who are often more accessible than busy editors.
Did you know that many of these people drop valuable clues at
their blogs about topics they love, and many of them can also be
found on LinkedIn, Twitter and Facebook?

My updated special report, “Fly High with Publicity in the In-
flight Magazines,” is the most comprehensive database of contact
information and pitching tips for in-flight magazines that you’ll
find anywhere. This update includes 56 magazines (I added four
more since I wrote about this last week). You’ll find dozens of
links to editors’ and writers’ blogs as well as profile pages at
the social media sites where you can connect with them.

Read more about the update and what you’ll find at
http://ow.ly/1t36W

======================================
4. Vote for the Best Success Story
======================================

Ten success stories that resulted from tips in this newsletter
are waiting for your vote.

They’re all at my blog at
http://snipurl.com/publicitysuccessstory

Read them and vote for your favorite at
http://www.surveymonkey.com/s/PJQPLF2

I’ll announce the winner next week, when I publish edition Number
500 of this newsletter. The winner will receive $500 in
consulting services or products.

Also next week, the HTML version of this newsletter will have a
new, upbeat look.

======================================
5. Promoting McAllen, Texas
======================================

This week, three Publicity Hounds have tips for Nancy S. Millar,
director of the convention and visitors bureau in McAllen, Texas
on how to promote McAllen, a Texas border town that’s feeling the
effects of the bad publicity stemming from violence in Mexico.

From Gayle Carson:

“My niece-in-law is an avid birding enthusiast. If you found a
list of birding enthusiasts (which I am sure there is), you could
develop a campaign just for them and get it out either by email,
a great postcard or a terrific sales letter. When someone is that
passionate about something, they will tell others, and the
destination will go viral.”

From Gail Sideman:

“Post a brief, open and honest letter from your city’s mayor
about the safety record in McAllen and what law enforcement is
doing to deter the Mexican violence from spilling over. I would
include comments from area residents about how they feel secure
in McAllen, and invite others to come enjoy the great things it
has to offer.”

From Pacharee Pantoomano:

“Who’s your target market? Has the Convention and Visitors Bureau
in McAllen, Texas decided whom you want to campaign to, i.e.
senior citizens, retirees, backpackers, student on spring breaks?
When you narrow that down, brainstorm with a team on the best
approach to market/PR to this group on a shoestring budget.”

The Publicity Hound says:

Those are all good ideas. I suggested that once Nancy starts
incorporating some of these ideas, she should pitch a story to
travel writers and bloggers, telling them what you’re doing, and
why.

If she can round up a few other sources from border towns who are
doing interesting things to offset the negative publicity, that
could make for an interesting story. Read all the responses to
this week’s “Help This Hound” question http://ow.ly/1ss8I

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

===================================
6. Help This Hound
===================================

Kathy Slattengren of Kenmore, WA writes:

“I have an online parenting class. It’s $99 for three months of
instruction, and parents can take the course at their own pace.
You can learn more about it at http://snipurl.com/parentingclass2

“For $139, students take the same course, starting April 19, and
get email reminders and a weekly conference call with me. You can
learn about it at http://snipurl.com/parentingclass1

“The classes include issues like chores, how to set limits but
allow mistakes, controlling your temper, avoiding arguments,
creating consequences for bad behavior, and being a good mentor
and role model.

“What are some quick and creative ways I can market the course
and reach the right people-—parents who need help?”

The Publicity Hound says:

Many of my Hounds could use your help raising their pups. Others
will have great ideas for you, which they can post to my blog at
http://ow.ly/1vctJ

=================================
7. Hound Video of the Week
=================================

It’s almost beach season, and my VA, Christine Buffaloe, shares
this video of doggy beach bums getting an early start. It’s
precious.

http://www.youtube.com/watch?v=pkPNa4DBFHI

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

==================================
8. And at My Blogs…
==================================

Consider retweeting these blog posts:

Free contact info, pitching tips for 9 TV producers
http://ow.ly/1v53k

Tips for updating your LinkedIn profile
http://ow.ly/1uIt4

Questions to ask press release writing services
http://ow.ly/1uY8a

Magazine turns typo in ad into a contest
http://ow.ly/1uY6W

———————————–

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #498 March 30, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. What’s New in In-flight Magazines

2. $500 for Best Publicity Success Story

3. 7 Ways to Promote Yourself on Radio/TV

4. Be My Guest at Mobile Marketing Class

5. Promoting Social Media Services

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blogs…

======================================
1. What’s New in In-flight Magazines
======================================

In the old days, when you wanted to pitch the editors at in-
flight magazines, you had to stand in line behind the 2 zillion
other people who were pitching them.

Not anymore.

Today, you can sometimes find editors, freelancers,
correspondents, bloggers and others who write for those
publications at their own blogs and at Facebook, Twitter and
LinkedIn. You can connect with them there, read their stuff,
comment, build the relationship and then, when the time is right,
pitch.

But few PR people and self-promoters bother with that because the
vast majority of writers for in-flight magazines are freelancers,
and they’re too difficult to find. So the publicity mutts resort
to the one-size-fits all press releases and “spray and pray”
pitches that go nowhere.

Their laziness presents a perfect opportunity for you if you know
who’s who in the in-flight magazines and where they hang out
online.

Guess what? You’re in luck.

I just finished updating “Special Report #29: Fly High with
Publicity in the In-flight Magazines.” This year, I’ve added
contact information for several new magazines we just discovered,
and deleted magazines that no longer publish.

This year, there are 52 in all. If your PR client or your topic
is a good fit, the publicity could be fabulous because these
magazines reach a well-educated, more affluent audience of
business travelers and tourists who are a captive audience at
30,000 feet.

In this year’s update, you’ll find links to editors’ blogs and
links to their profiles on the social media sites, including
names and email addresses of editors at some of the smaller
magazines. You won’t find some of this information anywhere
online. We had to sniff it out, or call to get it. The entire
update took more than 50 hours of research and checking.

This year, I’m adding a big bonus–an interview with Orion Ray-
Jones, the North American editorial director of Ink Publishing,
which publishes 30 in-flight magazines in my report. He shared
several incredible tips that will give you an edge on your
competitors who are trying to find their way into these
publications.

He even told me which section of his magazines is traditionally
lacking for good news items. The shortage is so severe, he said,
that his editors are “absolutely desperate” for this type of
content. (Many of you can provide it.)

The entire package, including contact information and pitching
tips for 52 magazines, plus the interview, will be ready on
Friday.

Take advantage of my pre-publication offer–$25 off the $97
report, but only if you order before 11:59 p.m. on Wednesday,
March 31. Order using the link below, claim your discount, then
check your email on Friday.

You’ll receive the MP3 link and the electronic transcript of the
interview with Orion, plus all the contact information for 52
magazines.

Order the report and save $25 right now at
http://tinyurl.com/inflight2010

=========================================
2. $500 for Best Publicity Success Story
=========================================

If you can explain how the tips in this newsletter have changed
your life or your business, and you have a great publicity
success story to share, you could win $500 in products or
services from my website at http://www.PublicityHound.com

Two weeks ago, I asked you for ideas on how I can promote the
500th issue of my newsletter on April 13. A few suggested asking
for publicity success stories, and that’s what I’m doing. I’ll
ask readers to eventually vote on the best one.

See all the details on how to enter at http://ow.ly/1pUu8

=========================================
3. 7 Ways to Promote Yourself on Radio/TV
=========================================

Most people who want to get onto radio or TV think that all they
need is a clever pitch, or a book, or a good PR person.

Wrong, wrong and wrong.

You need to THINK like radio and TV producers. And you need to
differentiate yourself from all the other Hounds in the pack. In
this video, Steve Harrison shares 7 ways to promote yourself to
radio and TV news and feature shows:
http://www.freepublicity.com/get-on-tv-video/?10011

========================================
4. Be My Guest at Mobile Marketing Class
========================================

Stompernet’s first class in Mobile Marketing, the course I’ve
been writing about here, is tonight at 8 p.m. Eastern Time, and
I’m inviting you to be my guest, even if you haven’t signed up
for the course.

Dan Hollings, the mobile marketing guru, will show you how to
build a mobile site (or page). It will work on almost ALL mobile
phone platforms.

He’ll also ask you to step inside the mind of your customer and
think about what they’d want from you on their mobile phones:

–Mobile ecoupons

–Maps, directions

–Hours of operation

–Phone number (click to call)

–Menu, list of products/services

–Reviews/testimonials

–Discount offers

–Event information

–Interesting content (in micro chunks)

–Twitter, Facebook or FourSquare links

–A way to opt in for something “mobile”

Choose just one or two, and make that the foundation for your
page. Sound intriguing? Join me tonight by signing up here, and
don’t worry if you can’t make it. All the calls will be recorded,
for viewing later. Sign up here and you’ll receive instructions
on how to participate:
https://stompernet.infusionsoft.com/go/SM/SN332

======================================
5. Promoting Social Media Services
======================================

This week, eight Publicity Hounds have tips for Jennifer Melnick
Carota, aka The Gift Therapist, of Pittsburgh, Pa., who needs
ideas on how to promote her social media services.

From Bridget (Weide) Brooks:

“Offer free or low-cost teleseminars or group programs (using
social media to promote them, of course!!) to introduce your
concepts to your target audiences. Having a fixed price option to
get people started is a good way to get them in and get them
started.”

From Sonia Singh:

“Volunteer with a non-profit or government-supported organization
for small business, like a micro lender, SBA Women’s Business
Center, Small Business Development Center or SCORE.”

From Janine Libbey:

“Offer to speak at a Chamber of Commerce function. It is a great
way to get exposure. These events are always promoted in the
newspaper and in the chamber’s email newsletters. Plus, there is
implied endorsement from the chamber.”

The Publicity Hound says:

Read all the responses to this week’s “Help This Hound” question
at http://ow.ly/1pWZx

Send your own question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state or province.

===================================
6. Help This Hound
===================================

Nancy S. Millar, director of the convention and visitors bureau
in McAllen, Texas, writes:

“I have a doozy. Our great little city in the southernmost part
of Texas is on the border with Mexico, which is having terrible
problems now with violence, though we’re fine on this side of the
border. But that’s not what people are hearing.

“McAllen has a lot going for it. It was just ranked one of the
top economies in the U.S. by the Brookings Institution, is right
in the middle of the country’s Number One birding destination
(the Rio Grande Valley), is a well-known winter destination
because we’re so far south, and we have an active arts and
entertainment culture with lots of Mexican influence.

“How can I turn this situation into something more positive–and
do it with no budget? Thanks for any ideas your Hounds can
share.”

The Publicity Hound says:

That is, indeed, a doozy, but my Hounds love challenges like this
one. Hounds with great ideas for Nancy can post them to my blog
at http://ow.ly/1ss8I

=================================
7. Hound Joke of the Week
=================================

Sign at a veterinarian’s office:

“We will be back in 5 minutes. Sit! Stay!”

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://www.publicityhound.com/dogjokebook/

==================================
8. And at My Blogs…
==================================

Consider retweeting these blog posts:

75 sample press releases in free ebook
http://ow.ly/1sEyt

How Einstein Bros. Bagels exploded its Facebook fan base
http://ow.ly/1stOt

Spirit in-flight magazine wants photos of your dog
http://ow.ly/1ssve

Employees, trying something new at work? Let columnist know
http://ow.ly/1ssYM

————————————

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #495 March 9, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com/
http://www.publicityHound.net/ (Blog)
http://www.publicityarticles.net/ (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
        In This Issue
===================================

1. The Next Big Thing: Mobile

2. Time-saving Blogging Tips

3. Social Media Cheat Sheet

4. Marketing a Lifestyle for Boomers

5. Help This Hound

6. Hound Joke of the Week

7. And at My Blogs…

======================================
1. The Next Big Thing: Mobile
======================================

Ten years ago, the hot new thing was building an email list.

Seven years ago, it was blogs and video.

Last year, it was Twitter.

This year, it’s mobile marketing. In 2010, our planet already has
more mobile phones than it does TV sets, cars, credit cards or
computers.

New generations of mobile devices are being unleashed not every
few months, but every few WEEKS. Hundreds of millions of
consumers worldwide are glued to their iPhones, Blackberries or
other mobile devices. To put it bluntly, they are waiting for
YOU.

That means more new technology to learn. But the opportunities to
reach your ideal customers, whether they’re standing in line at
Starbucks or lying in bed, is huge–only if you do it right and
don’t believe the two biggest misconceptions about mobile
marketing:

–It’s just like Internet marketing, but on a much smaller
screen.

–Sending a string of text messages is just like sending a series
of autoresponder messages.

If you’re confused about how to tap into this opportunity, let
StomperNet help. I’m their affiliate and they’re letting me share
these two goodies with you:

–A free webinar at 8 Eastern tonight featuring Dan Hollings, the
creator of StomperMobile and the guy who did the Internet
marketing behind the phenomenon “The Secret.” Sign up for the
webinar at
https://stompernet.infusionsoft.com/go/SMW1/SN332 If you can’t
make it, sign up anyway in case they record it. Or recruit
somebody to watch and take notes for you.

–A free series of three video lessons that will help you get
started the right way:
https://stompernet.infusionsoft.com/go/SM1/SN332

I’ll be on the webinar tonight. See you there.

======================================
2. Time-saving Blogging Tips
======================================

The biggest excuse people use to explain why they aren’t
blogging, or why they don’t comment at other people’s blogs, is
“I don’t have time.”

Here’s a tip that that lets you do both at the same time.

Create a Google Alert at http://www.Google.com/alerts for a
keyword or keyword phrase. When you check your alerts and you
find a blog post that screams out for your expert commentary,
tell yourself: “What I’m going to write here will be the basis of
a post at my own blog.”

Write the comment. Save it to your clipboard. Then take it over
to your blog where you can expound on it a little more. Then,
link back to the blog where you commented. That’s exactly what I
did over the weekend when I saw law firm marketing expert Kevin
O’Keefe’s blog post about press releases.

The topic was perfect for me. I wrote a lengthy comment, brought
it back to my own blog and elaborated, linking back to Kevin’s
blog. You can read my post “Why a press release and not just a
blog post?” at http://ow.ly/1pVlma

This little trick also works when you’re answering questions on
LinkedIn.

The 27 pages of handouts that I offered during the teleseminar
“Time-saving Tips for Smart Business Blogging,” with Patsi
Krakoff in January, are as helpful for veteran bloggers as they
are for newbies. They include 101 places to find content for your
blog, the first 7 steps before creating your blog, how to write
better and faster, and 20 mistakes smart professionals make with
blogs.

The handouts accompany the electronic transcript, CD or MP3
recording. Learn more at http://tinyurl.com/businessblogger

=====================================
3. Social Media Cheat Sheet
=====================================

You’ll love Drew McLellan’s handy, color-coded Social Media Cheat
Sheet that will help you understand how to leverage major social
media sites: http://ow.ly/1g8CO

Notice how well Digg, the popular bookmarking site, fares on this
chart. It’s a valuable tool for brand exposure, generating
traffic to your site, and search engine optimization.
If you’re not using Digg, now is the time to start. Colin Martin
explains how during the teleseminar on “How to do Social
Bookmarking to Promote Your Expertise, Attract Followers & Pull
Massive Amounts of Traffic.” The CD, MP3 and electronic
transcript include a series of four videos in which Colin
demonstrates how to create your accounts at bookmarking sites,
how to bookmark content, how to make friends and join groups, and
everyday uses for this powerful marketing tool.

Read more about what you’ll learn at http://tinyurl.com/ybzam7u

======================================
4. Marketing a Lifestyle for Boomers
======================================

This week, three Publicity Hounds have tips for Patti Chavet of
Frisco, Texas who wants to brand herself as an expert in active
adult lifestyles for Baby Boomers who live in Texas.

From Camille Torres:

“To position yourself as an expert, I suggest starting with a
blog. Offer information that helps your target audience, finding
the intersection between their informational needs/wants and your
expertise. Mixing it up a bit and having a video blog posting
every now and then might be a good idea. It would help people
identify with you and connect with you better, and the videos can
also be posted on YouTube and other video-sharing sites for extra
exposure. Tweet and Facebook your blog postings, along with other
info that will appeal to your audience.”

From Eric Gruber:

“You should be writing articles and submitting them on top
websites and ezines that your targeted audience (Baby Boomers
looking to retire) goes to every day for solutions you provide. I
know you’re looking for a local area, but article marketing works
for you, too.”

From Reece Franklin:

“Target the Boomers: While there are usually several networking
organizations within a large community that target the senior
market, there aren’t many that target Boomers. I suggest you
either find one or two that do hit the Boomers, or start your
own. Put together a list of the top 30 companies that might
target Boomers, and can influence them to use you. Then invite
these folks to your first networking meeting. Networking really
works if you’re the founder, or the key speaker.”

Read all the responses to this week’s ?Help This Hound” question
http://ow.ly/1die7

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

===================================
5. Help This Hound
===================================

Susan Murphy of Pleasant Ridge, MI writes:

“I’m looking for some interesting avenues in which to promote our
client, an environmental scientist who specializes in toxic mold
education, detection and remediation.

“Connie Morbach, M.S. CHMM CIE, is a respected national authority
on indoor air quality (IAQ) who has performed over 10,000
residential/commercial air tests and environmental evaluations.

“Since 1994, her team has witnessed the illnesses and devastation
caused by many ill-equipped and unscrupulous IAQ/Mold
‘professionals’ in their industry, and they continue to help so
many who have suffered from these injustices. She has just
started a blog at http://cleanlinest.wordpress.com/ and is
tweeting to share her knowledge as well.

“Connie has been featured on a half dozen indoor air quality
investigative segments for NBC’s “Today” show (“Why your gym may
be making you sick” and “Watch out for hidden germs in
supermarkets”), as well as “Rachael Ray” and “Extreme Makeover
Home Edition.” But she hasn’t worked with a PR firm since then.
She’s looking to get the word out again about her expertise, and
I’m hoping your loyal Hounds can suggest some thoughtful ideas.

The Publicity Hound says:

What a great topic! The “your (fill in the blank) is making you
sick” theme can be used dozens of ways. Let’s see what my Hounds
have to say. If you have a great idea for Susan, post it to my
blog at http://ow.ly/1g9z9

=================================
6. Hound Joke of the Week
=================================

“Dogs have no money. Isn’t that amazing? They’re broke their
entire lives. But they get through. You know why dogs have no
money? No pockets.”

–Jerry Seinfeld

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

==================================
7. And at My Blogs…
==================================

Consider retweeting these blog posts:

Job-hunters, publicity seekers: Wake up your boring bios
http://ow.ly/1frh9

Why a press release and not just a blog post?
http://ow.ly/1pVlma

Your dog can soon have its own Twitter account
http://ow.ly/1g48j

————————————

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound