The Publicity Hound’s
Tips of the Week
Issue #490 Feb. 2, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityHound.net/ (Blog)
http://www.PublicityArticles.net (Ezine Archives)
==========================================
“Tips, Tricks and Tools for Free Publicity”
Receive this ezine direct to your desktop
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In This Issue
===================================
1. When Google Speaks, Listen
2. Five Blogging Must-Haves
3. LinkedIn Recommendations
4. For Authors & Publishers Only
5. A Book on Inappropriate Touching
6. Help This Hound
7. Hound Slide Show of the Week
8. And at My Blogs…
======================================
1. When Google Speaks, Listen
======================================
So you think social media is a big fat waste of time, huh?
What if I told you that Google, the granddaddy of search engines,
is now including links and posts from social media sites like
Twitter, Facebook and MySpace as soon as they appear online? If
you aren’t participating at social media sites, and your
competitors are, they could be elbowing their way onto the top of
the Google search list for your keywords, if they’re using those
same keywords and sharing links.
You can read about it here: http://ow.ly/12CLQ
As you’ll see from that article, it’s more important than ever
for Publicity Hounds to use social networking sites to spread
information via shared links. If you’ve been putting off
participating, that should change your mind.
Jeanne Hurlbert, my new business partner, and I created Social
Media Rx, a new product specifically for Publicity Hounds who are
petrified about getting involved in social media, or can’t figure
out what to say or how to act at these sites.
Tomorrow, Feb. 3, we’re offering you a free webinar, chock full
of social media tips, for people who haven’t even dipped their
toes into the social media waters yet, or for those who are
participating, but aren’t quite sure what they’re doing or aren’t
seeing a return on investment.
It will be at 3 p.m. Eastern Time (Noon Pacific), and we’re
sharing tons of social media tips and success stories. We’ll also
give you a glimpse of Social Media Rx, our new product. It’s an
assessment you can take by answering a series of questions
designed to show you how much you do or don’t know about social
media.
When you’re done, it delivers, within seconds, a customized
report and your own formula that explains exactly what you should
be discussing at social media sites, based on your job, hobbies,
interests and level of expertise. It’s already received rave
reviews, and we can hardly wait to show it to you.
Everyone who registers for the call will receive the free report
“3 Dangerous Social Media Problems & How to Solve Them.”
For instructions on how to sign up, go to
http://budurl.com/socialmediarxwebinar
======================================
2. Five Blogging Must-Haves
======================================
If you’re blogging, here are five things that blogging expert
Patsi Krakoff says you must have at your blog:
–An email subscription form so your followers get each new post
via email. (I’ve added this to my to-do list.)
–An “About” page.
–Something you can offer them for free. (Another to-do for me.)
–A “retweet this” button to make it easy for readers to share
your post on Twitter. I use Tweetmeme. You can check it out at my
blog at http://www.PublicityHound.net
–An analytics program so you can see how much traffic you’re
getting and where it’s coming from.
Patsi listed seven more “must haves,” and the one issue that many
people waste time obsessing over, when she was my guest during a
teleseminar on “Time-saving Tips for Smart Business Blogging”
last month. The CD, MP3 replay and electronic transcript come
with 23 pages of handouts that include 101 ways to find content
for your blog, templates for writing a post quickly and easily,
and a list of 20 common mistakes you don’t want to make. Read
more about it and check out all the rave reviews at
http://tinyurl.com/businessblogger
===================================
3. LinkedIn Recommendations
===================================
If you aren’t regularly recommending people on LinkedIn, you’re
missing a chance to accumulate your own recommendations from
people who know, like and trust you.
That’s because every time you recommend someone, LinkedIn asks
that person if they’d like to return the favor.
Don’t just ask for recommendations. Offer them! It follows the
give-to-get rule that’s so important in the world of social
media.
See “How to Use LinkedIn to Promote Anything–Ethically &
Powerfully” at http://tinyurl.com/5zvzyd
===================================
4. For Authors & Publishers Only
===================================
Want to make your book a best-seller? You’re invited to a free
telseminar on Thursday, Feb., 4, at 2 and 7 p.m. Eastern Time.
Steve Harrison will interview Peggy McColl about the simple
blueprint she’s developed to quickly make many books instant
best-sellers at practically zero cost. This works for all types
of books: fiction, non-fiction, ebooks, novels, print on demand,
etc.
Interested? Register at
http://www.BestsellerBlueprintCall.com/?10011 (I’m an affiliate.)
====================================
5. A Book on Inappropriate Touching
====================================
This week, 10 Publicity Hounds have tips for Jill Starishevsky of
New York, NY, author of My Body Belongs to Me, a children’s book
on inappropriate touching. Jill needs ideas on how to promote it
to traditional and social media.
From Martine Ehrenclou:
“Submit your book to the Mom?s Choice Awards. That’s the book
awards competition that acknowledges the best books that benefit
families. They do a lot of promotion for their winners.”
From Eric Gruber:
“You should be writing top tips, how-to, top mistakes, and top
question-type articles, and then submit them to the top websites,
ezines and article directories that parents are going to every
day. For example: Iparenting.com, About.com, Child Parenting.”
From Christel Hall:
“Send a copy of your book to Dr. Laura, who has her own
syndicated radio show. Whether you agree with all of her advice
or not, she is a big children?s advocate and covers a new book at
least weekly on her radio program.”
The Publicity Hound says:
Create a Facebook Fan Page just for the book, and share the link
with mommy bloggers. See “11 Ways to Avoid Missed Opportunities
on Facebook” at http://budurl.com/jfgw
Read all the responses to this week?s “Help This Hound” question
http://budurl.com/touching
Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state or province.
===================================
6. Help This Hound
===================================
Phyllis May of Key West, FL, writes:
“March 1 is my day in Chase?s Calendar of Events. It?s ?Refired
not Retired Day? and it?s also the title of my humorous book that
shows people how to make the most of life after retirement.
“Might your Publicity Hounds have ideas for things I can suggest
for people to do on March 1? Amazingly, because I have a Google
Alert, I know that there’s a restaurant in Australia that has it
on their calendar. I wrote and told them I thought I should be
there but they didn’t respond. Darn.
“One time I saw an assisted living facility promoting it but I
truly don’t know any BIG ideas. Can your creative readers help?”
The Publicity Hound says:
Hounds can create their own holidays like you did, or their own
days, weeks or months of the year, at http://www.Chases.com (the
deadline is April 15).
The hard part is figuring out how to promote it. But my Hounds
are, indeed, a creative bunch, and they’ll be glad to help by
posting their best ideas to my blog at http://tinyurl.com/ygrw3oa
=================================
7. Hound Slide Show of the Week
=================================
The popular exhibit “First Dogs: American Presidents and their
Pets,” at the Newseum in Washington, D.C., showcases some of the
top dogs that have lived at the White House. On display are
images of dogs belonging to 23 presidents, including the newest
addition: Bo, a gift to the Obamas from the late Sen. Edward M.
Kennedy.
Here’s a slide show that features six presidential pups: Barney,
Liberty, Bo, Him, Her and Checkers. Before you view the slide
show, can you guess which pups belong to which presidents?
http://www.newseum.org/exhibits_th/first_dogs/
Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
Http://www.publicityhound.com/dogjokebook/
==================================
8. And at My Blogs…
==================================
Consider retweeting these blog posts:
6 ways to use the Newspaper Map of the World
http://tinyurl.com/yb4×7su
Shotgun Sports needs articles on trap, skeet, hunting
http://tinyurl.com/yjfb2r6
————————————
Follow me on Twitter:
http://www.twitter.com/PublicityHound
Join my Facebook Fan Page:
http://www.facebook.com/publicitytips
Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound
Permission to Reprint:
You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:
Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”
If you like these tips, please pass them on to your friends,
clients and colleagues.
You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me you want to subscribe.
Privacy Statement:
The Publicity Hound respects your privacy and has a strict anti-
spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm
================================================
Joan Stewart
a.k.a. The Publicity Hound
The Publicity Hound’s
Tips of the Week
Issue #443 March 24, 2009
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ Blog)
Circulation: 41,708
==========================================
“Tips, Tricks and Tools for Free Publicity”
Receive this ezine direct to your desktop
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You are receiving this because you signed up for it at The
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Please forward this ezine to anyone you know who needs free
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******************************************
It’s Tuesday, and I’m Here to Stay:
Eight out of 10 Publicity Hounds who took my customer profile
survey want this newsletter to stay just as it is–delivered
every Tuesday instead of a sliced and diced version with tips
scattered throughout the week, like I was considering doing.
So Tuesday it is.
I’ve been publishing for eight and a half years and still going
strong–thanks to the helpful Hounds who share their success
stories, questions, publicity tips and, of course, dog jokes.
Next week, I’ll announce the lucky winner of the Kindle 2.
*************************************************
================================
In This Issue
================================
1. No Bio? No Thanks
2. Meet Mr. Tweet
3. 10 Dead or Dying PR Tactics
4. Top Search Term: Craigslist
5. Where to Find Pro Bono PR Interns
6. Help This Hound
7. Hound Joke of the Week
8. And at My Blog…
=================================
1. No Bio? No Thanks
=================================
Almost two-thirds of the people who use Twitter don’t have a bio
or a link listed on their profile, the 160-character description
just under their avatar.
So what’s the big deal?
Does having a bio and website link in your Twitter profile really
make a difference in the number of followers you have?
Absolutely.
The Hubspot Internet Marketing Blog has crunched the numbers and
says that users with a bio have over eight times more followers,
on average, than users without a bio. Users with a link have over
7.5 times as many followers as users without.
Power users (Twitter users with high Twitter grades) are even
less likely to follow you if you don’t have a bio and link.
Users with a bio have over 15.5 times more power followers than
those without a bio. Users with a link have over 22 times more
power followers than without.
You can check out all the findings at http://budurl.com/f52e
I didn’t see anything about the quality of the profiles, but I’m
betting that the typical Twitter user who reads somebody else’s
bio and sees nothing remotely interesting is gone in a flash
without ever clicking “Follow.”
What a shame. Another potential follower–maybe even a customer–
lost forever. It doesn’t have to be that way.
Social networking expert Nancy Marmolejo says your bio should
communicate immediately what you do, who your target audience is,
and how you can help people. Mix in some fun and people will
practically be begging to be part of your tribe.
During a teleseminar last month, Nancy gave tips galore on how to
customize your bios for different social networking sites so you
turn visitors into clicks and clicks into customers. “Can Your
Social Networking Profile Pass the 10-Second Test?” is available
as a CD, MP3 or electronic transcript that you can read as soon
as your order is approved.
Read more about how to get started writing a sizzling bio that
really pulls ‘em in and makes ‘em want to stay at
http://budurl.com/xcqh
=================================
2. Meet Mr.Tweet
=================================
Here’s a way to build followers quickly on Twitter without
resorting to those obnoxious black-hat tricks that some of the
slimy Internet marketers are using–and even selling.
Meet Mr. Tweet, your new best friend, at http://mrtweet.net/
He’s your personal networking agent who helps you expand your
network. To do that, he helps you regularly:
–Find relevant followers by recommending you to them.
–Discover great people relevant to your current needs.
–Improve your Twitter usage via useful statistics.
Just go to the website and click on the blue bar that says
“Follow Mr. Tweet.” Since I started using him last week, I’ve
gained several hundred followers.
Now then, if you want to know the tactics that underhanded
Twitterers are using to add thousands of followers every day,
read blogger Chris Cree’s step-by-step instructions–and his
warning–at http://budurl.com/gametwitter
I wouldn’t stoop that low and prefer, instead, the five steps of
Twitter success: Follow. Reply. Retweet. Share. Repeat.
Warren Whitlock says that retweeting other people’s tweets is
one of the best ways to encourage them to retweet yours–
especially if you’re planning to introduce a new product or
service or you’re launching a book, and you want the world to
know.
The power of retweeting was one of dozens of tips he shared
during the teleseminar on “How to Use Twitter to Amass an Army of
Followers, Customers & Valuable Contacts–and Promote.” It’s
available as electronic transcripts and your choice of CDs or
MP3s.
Read more about other ways to build your Twitter tribe and win
their loyalty at http://budurl.com/la38
===========================================
3. 10 Dead or Dying PR Tactics
===========================================
If you work in PR, you might be discouraged to learn that you’re
spending the better part of your day on what Steve Mullen
identifies as “10 Dead or Dying PR Tactics.”
He’s a social media PR blogger who stirred up a controversy
recently with his list:
–Newspaper-based media relations strategy
–Deskside reporter meetings
–Media packets
–Video news releases
–Audio news releases
–Media Map
–Blast faxing
–Mailed newsletters
–Bacon’s Media Guides
–Mailed reporter pitches
You can read his reasons, at http://budurl.com/mn5s
I agree with most of his choices except for mailed newsletters.
With postage skyrocketing, fewer businesses are using them.
That means top-quality newsletters packed with helpful content
can really attract attention.
My vote for the one PR tactic I wish would make the list but it
refuses to go away: those ubiquitous ground-breaking, ribbon-
cutting, check-passing photos. Will somebody please slay these
ugly dinosaurs?
No self-respecting Publicity Hound would even THINK of resorting
to them, particularly those who hear PR guy Dan Collins’ ideas
for cool media events and clever publicity stunts that attract
far more attention the cliche photos.
“Fun Alternatives to Boring Ground-breakings, Ribbon-cuttings &
Check-passings” is available as a CD or electronic transcript
that you can be reading as soon as your order is approved. Read
more about your clever options at http://budurl.com/9pyj
=======================================
4. Top Search Term: Craigslist
=======================================
For the first time in three years, searches for “Craigslist,” the
world’s largest classified ad bulletin board, surpassed
“MySpace.”
Hitwise Intelligence says “Craigslist” searches increased 105
percent for the week ending March 14, compared with the same week
last year.
The economic downturn, it says, is responsible.
That’s easy to understand. People are hunting for jobs, used
cars, gently used furniture and who knows what else.
All those extra eyeballs means this is the ideal time to use
Craigslist as part of your publicity campaign.
The Community category is my favorite for publicity. Its sub-
categories include activities, artists, groups, pets, events,
musicians, local news, politics, volunteers and classes.
The Services category includes “Small Biz Ads” and “Gigs” which
are idea for people looking for clients and customers.
But remember, you can only post to the Craigslist closest to
where you live. And you can’t post the same message to more than
one category, or Craig can throw you off the list.
Nancy Mills, an expert on how to use Craigslist in all sorts of
clever and creative ways, says the writing style of a Craigslist
post should be very different than the standard press release.
She explained why when she was my guest during a teleseminar on
“How to Use Craigslist as a Global Publicity Tool.”
It’s available as a CD or an electronic transcript that you can
download and be reading as soon as your order has been approved.
Read more about how to get started using Craigslist as one of
your most valuable publicity tools at
http://budurl.com/craigslistnumberone
========================================
5. Where to Find Pro Bono PR Interns
========================================
This week, three Publicity Hounds have tips for Mitchell
Teplitsky of New York, NY, who is distributing a documentary film
himself. He is looking for suggestions on where he can find
interns or PR firms that do pro bono work.
From Kathy Magrino:
“Contact NY/NJ colleges and universities to promote and advertise
the internship opportunity.”
From Bruce Jones:
“I don’t know much about PR internships but I would make a
comment on the existing promotional videos. They don’t say ‘buy
me.’ People need to be told what to do.
“YouTube can be a very effective way to promote your products. At
the end of the video, which maybe is a little too long, it should
tell people that to purchase or for more info, they should go to
http://www.soyandina.com
“The same thing on the other clips. Just having a web address
isn’t enough. I have also found that different video hosting
platforms get very different results and audiences. Once the
video is done, put it up on 10 or more.”
The Publicity Hound says:
Bruce is right. But posting on more than just a few of these
video sites can eat up your life because uploading takes such a
long time. Shave hundreds of hours off the task with Traffic
Geyser. With just one click, it uploads to dozens of sites. Learn
more about it at http://budurl.com/lpxg
Read all the responses to this week’s “Help This Hound” question
http://tinyurl.com/cecogs
Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.
==================================
6. Help This Hound
==================================
Linda Foirmichelli of Concord, NH and Jennifer Lawler of
Lawrence, KS write:
“We’re both well-established writers who offer e-courses in our
areas of specialty. Linda offers a class for magazine writers on
how to break into magazines, starting April 13,and Jennifer
offers one for book authors on how to write a book proposal,
starting May 4.
“We both have been offering our e-courses for a few years and
have happy customers who can give testimonials and describe how
our courses offer results. However, we’re finding it tougher and
tougher to get the word out about our e-courses.
“We both blog (Linda’s blog has more followers than Jennifer’s,
which she just started a few weeks ago). We both belong to
writers’ groups and contribute to their online forums, but of
course if we’re too sales-y in our approach, our posts get
deleted. We’re on LinkedIn and Facebook. What are we missing?”
The Publicity Hound says:
You can pretty much kiss traditional media good-bye because both
classes are starting soon, and you’ll miss many of the deadlines.
That leaves online publicity.
Hounds with quick tips for Jennifer and Susan can post them to my
blog at http://budurl.com/avpt
Here’s my idea:
If you aren’t Twittering yet, start today and link to tips at
your blogs or websites that tie into your courses. From the tips,
link to the registration pages. Use the search box at
http://search.twitter.com to search for freelancers, writers,
authors and anyone else who’s an ideal candidate for the courses.
Follow them, retweet their tweets, and then send them a direct
message asking that they retweet one of your tweets that promotes
the tips.
Courses like these are ideal to promote on LinkedIn, too, but you
need a long lead time so you can plant the seed, so to speak, by
asking a question about a topic that ties into your course, and
then letting everyone who answers the question know about what
you’re offering.
This has to be done very carefully, however. Scott Allen, one of
the foremost experts on LinkedIn, laid out an entire campaign he
designed for a friend on how she could promote something she was
sponsoring. His ideas started drawing immediate response within
48 hours.
He outlines the entire campaign in step-by-step detail and gives
you your own timeline on exactly what to do on LinkedIn, and
when, if you want to promote something. Read more about “How to
Use LinkedIn to Promote Anything–Ethically & Powerfully” at
http://budurl.com/fft3
=================================
7. Hound Joke of the Week
==================================
Cat’s motto: “No matter what you’ve done wrong, always try to
make it look like the dog did it.” — Unknown
DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.
BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://www.publicityhound.com/dogjokebook/
==================================
8. And at My Blog…
==================================
4 ways I censor myself in social media circles
http://budurl.com/rxmk
Pitching Hispanic radio? Tie your pitch to the geographic area
http://budurl.com/ntns
Want your own radio show? Discover how on Thursday
http://budurl.com/cxkw
—————————————
Where to See & Hear The Publicity Hound:
Follow me on Twitter:
http://www.twitter.com/PublicityHound
Friend me on Facebook:
http://www.facebook.com/people/Joan_Stewart/541605146
Connect with me on LinkedIn:
http://www.linkedin.com/in/publicityhound
Permission to Reprint:
You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:
Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a News Release.”
If you like these tips please pass them on to your friends,
clients and colleagues.
You are receiving this because you signed up for it at The
Publicity Hound® website at http://www.publicityhound.com/ or you
told me you want to subscribe.
Privacy Statement:
The Publicity Hound® respects your privacy and has a strict
Privacy Policy which you an read at
http://www.publicityhound.com/privacypolicy.htm
=======================================================
Joan Stewart
a.k.a. The Publicity Hound®
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737
