The Publicity Hound’s
Tips of the Week
Issue #592 Jan. 31, 2012
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Valentine’s Day Story Ideas

2. See You in San Francisco

3. Follow Journalists on Facebok

4. Promoting Calendars for Vets

5. Media Lead

6. Hound Video of the Week

7. And at My Blog & Mobile Site

=====================================
1. Valentine’s Day Story Ideas
=====================================

Nobody beats Publicity Hound Shawne Duperon when it comes to
pitching story ideas for Valentine’s Day.

These are particularly good if you want to get on your local TV
news:

–If you have Valentine’s-related fun products, send one to the
morning show anchor. “They may showcase it live on the set,” she
says.

–Relationship experts and psychologists: Any stats on the number
of people using website dating services? They’re staggering.

–What about tips on how to search for the love of your life on
one of those sites, so you don’t waste time?

–Give tips on how to write the perfect love profile.

–What about data on the state of marriage as an institution?
Ministers, are you seeing more or fewer couples renewing their
vows?

–How do birds (or any other animal) mate? What is their love
dance?

–And what about job trends for 2012 that are for hopeless
romantics?

Subscribe to Shawne’s free ezine at http://shawnetv.com/

Check out the teleseminar I hosted with Shawne on “116 ‘WOW!’
Story Ideas from January Through June at
http://www.publicityhound.com/publicity-products/marketing-
tapes/JanIdeas.htm

=================================
2. See You in San Francisco
=================================

If you’re attending the Independent Book Publishers Association’s
annual Publishing University March 9-10 in San Francisco, you can
see me present three times on Saturday. I’ll be on these panels:

–Advanced Techniques for Creating Websites/Blogs That SELL at 9
a.m.

–Using Facebook and Twitter to Jump-start Sales at 1:45 p.m.

–Getting Attention: Promoting Your Titles to Bloggers and Online
Communities at 3:15 p.m.

Register at http://thepublishinguniversity.com/

While I’m in San Francisco, I’d like to host a public workshop on
publicity or social media a day or two before the IBPA event. If
your company or nonprofit is interested in partnering with me, or
you want to book me for your next event, email
JStewart@PublicityHound.com and let’s talk.

I’m back on the speaking circuit!

======================================
3. Follow Journalists on Facebook
======================================

Thousands of journalists are flocking to Facebook’s “subscribe”
feature which means you can now see their scoops, stories and
squibs right in your Facebook news feed.

The VentureBeat blog has a good explanation of this:

“Before the subscribe button, Facebook supplied purely reciprocal
profiles. Meaning, if you wanted to follow someone’s updates, you
had to be a friends with them, and they, in turn, had to be
friends with you. Social networks like Twitter and Google+,
however, do not require a symmetrical relationship to add
someone’s updates to your stream of social consciousness. There
was little commitment involved, so people flocked to those sites
for news and quick information, while Facebook remained a source
of personal news.

“The subscribe button changed this, allowing people to see
analysis, links to posts and other content outside of their day-
to-day updates on friends’ activity.”

So far, more than 1,000 reporters, editors and freelancers are
using the subscribe button, including more than 90 people from
the Washington Post and more than 50 from The New York Times.

Read more about it at
http://venturebeat.com/2012/01/25/facebook-subscribe-button-3/

Then find out 33 ways you can attract fans to your Facebook page,
courtesy of Mari Smith who appeared on a webinar with me:
http://www.publicityhound.com/facebookpages.htm

=====================================
4. Promoting Calendars for Vets
=====================================

This week, seven Publicity Hounds have tips for Gina Elise of
Redlands, CA, founder of Pin-ups for Vets, which supports
hospitalized veterans and deployed service members. She needs
ideas on how to promote her group’s pin-up calendars.

From Sophie Wajsman:

“Perhaps she could organise an old-fashioned bathing beauty
competition where contestants are asked to dress in the style of
the 40s – bathers, shoes, hair and make-up. This event could be
used to launch the latest calendar, and major media outlets could
be invited to the event. It would provide an opportunity for
great black and white shots or even footage for TV.”

From Karen Zapp:

“There are hundreds of veteran groups on LinkedIn. But don’t
limit yourself to those centered on Iraq and Afghanistan. This is
because there are tens of thousands of vets willing to help those
serving now who didn’t happen to serve in these conflicts. Just
search for ‘veterans’ in LinkedIn Groups and you’ll get a long
list.

“Join some groups and post a clever discussion with a link to a
unique landing page with a photo and story of one veteran’s
response to receiving the calendar. Then, explain how donors can
help more vets with their donation.

“Hopefully you have a Facebook page and can do something similar.
You might consider running an ad on Facebook. They are rather
simple to create and you can control the budget similar to Google
Adwords.”

From Reece Franklin:

“I am very involved with many senior networking groups in
southern California, like Access to Seniors and Networking for
Seniors. Give me a shout and I will direct you to the presidents
and right people so you can begin to attend the free meetings,
meet the movers and shakers, and get them to know you and your
group. About 40 to 60 people attend each meeting. You don’t have
time to go to all, but after 13 years in the senior marketing
biz, I know which ones are good, and which are not.”

The Publicity Hound says:
My tail wags when I see responses like those! Read them all at
http://publicityhound.net/?p=10243

Send your own question to mailto:JStewart@PublicityHound.com and
include your city and state.

======================================
5. Media Lead
======================================

A reporter at a national publication is exploring the phenomenon
of how smart people sometimes feel dumb in intimate social
settings and needs sources to interview.

Have you ever clammed up in a business meeting, at a cocktail or
dinner party, on jury duty, or at some other small social event—-
even though you know you’re as smart (or smarter) than anyone
else in the room? And is this a departure from your usual
personality?

If you have funny or interesting stories to tell about this
topic, please respond as soon as possible to aceb5@aol.com with
details of your anecdote and contact information. Anyone quoted
must be willing to use to use their name.

====================================
6. Hound Video of the Week
=====================================

Thanks to Publicity Hound Christine Buffaloe of Serenity Virtual
Assistant Services for this video of eight commercials that show
how the Subaru is “dog tested and approved.” Save this one for
when you’re having a really bad day. You’ll howl!

http://www.youtube.com/watch?v=V5wpWGnu3Ms

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

Doing business locally? Share your blog at Patch.com
http://publicityhound.net/?p=10262

Dog Tweets: Write clever headlines using this clever trick
http://publicityhound.net/?p=10254

——————————————-

Read my publicity tips on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other)
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #588 Jan. 3, 2012
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Missing the Publicity Target

2. Embarrassing Online Pressrooms

3. Make Your Bio Fun

4. Twitter Resolutions

5. Promoting a Book Giveaway

6. Hound Joke of the Week

7. And at My Blog & Mobile Site

=====================================
1. Missing the Publicity Target
=====================================

Here are the top three problems Publicity Hounds are facing, in
order, based on the 298 people who completed my survey in
December:

–Leveraging the power of social media, including blogs.

–Generating online publicity.

–Generating publicity in traditional media.

No surprises there.

But I was shocked to see the number of people who mentioned in
their comments that they either don’t know how to find their
target audience or, once they’ve found it, they don’t know how to
create a compelling message that brings results. Dozens of
Publicity Hounds also complained that they’re overwhelmed with
all the work and don’t understand how to focus their energies on
the things that really matter.

Here’s a sample:

–”Social Media: What a time suck!”

–”Engaging with the right audience and finding ways to measure
success.”

–”Creating a list of all the places that would be appropriate
for my client’s publicity. How to go about creating that list.”

–”How do I get momentum and people wanting to follow me and like
my Facebook page and download my promo video?”

I also found a disturbing number of comments from Publicity
Hounds who were frustrated that their press releases aren’t
resulting in major publicity.

Hint: Press releases seldom generate major publicity, so don’t
waste your time. You need to create targeted pitches for targeted
media outlets. Use press releases primarily to pull traffic to
your website or blog, or as back-up information for journalists
who have already responded to your pitches.

So where do we go from here?

I’ve studied the results and I have some ideas on how to help you
simplify your life, save time, and reach the right audiences with
the right message. I’m creating a video right now that addresses
some of your major concerns, and it will be ready next week.

Stay tuned, and hang in there!

=====================================
2. Embarrassing Online Pressrooms
=====================================

If your online pressroom looks anything like mine did yesterday,
it’s time to drag out the dust mask, the Shop-Vac® and maybe even
a garbage dumpster.

I found so much outdated information and ancient publicity photos
in the pressroom at my website that I almost didn’t recognize
myself! And then it dawned on me that the current photo at my
blog is several years old and needs to be replaced.

If you go to your pressroom right now, I bet you’ll find lots of
embarrassing things like:

–Old photos that look nothing like the way you look now.

–Old phone numbers, email addresses and even fax numbers that
have been disconnected.

–An absence of links to social media profiles.

–No references to things like your blog or ezine. Remember that
many of your website visitors aren’t necessarily entering your
site from your homepage but from dozens of internal pages.

–Old logos, taglines and other marketing materials that are out
of date.

–Dusty bios, with no references to recent awards, major media
hits, new books you’ve written or other bragging rights.

Read my entire blog post on this topic at
http://publicityhound.net/?p=10025 and then update your
pressroom.

======================================
3. Make Your Bio Fun
======================================

What’s the most memorable sentence in your bio, the one thing
people comment on most often?

If you don’t have one, it’s time for a rewrite. Also consider
rewriting the one- or two-sentence author blurb that’s at the end
of articles you write.

Here are a few fun blurbs that caught my eye recently:

–Jason Whitlock writes about the sports world from absolutely
every angle, including angles other writers can’t imagine or
muster the courage to address. His columns are humorous, thought-
provoking, agenda free, honest and unpredictable. (He writes for
FOXSports.com.)

–Naomi Dunford is the woman Brian Clark lovingly refers to as a
marketing genius and Tourette’s survivor. She is the author of
IttyBiz and co-author of How To Launch The **** Out Of Your
Ebook. Her alleged potty-mouth is prominent in the former and
virtually non-existent in the latter.

–Michelle Pierce is the editor-in-chief (and word ninja) for
Aqua Vita Creative, and she is very picky about spelling,
grammar, and punctuation. She would like to remind the entire
Internet that there is no “a” in “definitely.”

Want lots more examples, including complete bios that really
command attention? See “Special Report #46: Tips for Rewriting
Your Boring Bio” at
http://publicityhound.com/publicity-products/reports.html

=====================================
4. Twitter Resolutions
=====================================

Here are three things to consider doing differently on Twitter
this year so that you tweet smarter and more efficiently:

–Rewrite your best tweets and post them at different times
throughout the day. Don’t let your followers miss a terrific
article or video you’re linking to, just because they weren’t
reading their feed at the exact time your tweet showed up.

–Don’t tweet identical information you’re also sharing on
Facebook and Twitter. You can share the same article, but rewrite
it for each of the three sites. These sites are all very
different, and people who follow you on all three sites don’t
want to keep seeing duplicate content.

–Every few weeks, go to your Twitter profile and click on
“Listed” in the upper right corner. You’ll see the names of all
the lists that others have created and where you appear. It’s a
fascinating glimpse into how others view you. Let’s say you’re a
book marketing expert, but you don’t see any lists named “book
marketing” or “book marketers.” That tells you something is
wrong, and you need to start sharing more content on your topic.

Read two more resolutions at my blog at
http://publicityhound.net/?p=10039

======================================
5. Promoting a Book Giveaway
======================================

This week, five Publicity Hounds have tips for Anne Roos of South
Lake Tahoe, CA, an author looking for ideas for a “giveaway”
contest for her two books, “The Musician’s Guide to Brides: How
to Make Money Playing Weddings” and “The Brides Guide to
Musicians: Live Wedding Music Made Easy and Affordable.”

From Marcia Yudkin:

“You’ll get the biggest bang for your giveaway copies if you
contact popular blogs for 1) Musicians (the type who do wedding
gigs) and 2) Brides. Offer each blog one or two free copies to
give away. Let them decide how best to run the giveaway as
they’re likely to know their audience quite well.

“Give them each a short one-paragraph description of the book
they can use in the giveaway.”

From Maria Mar:

“How about doing a blog book tour? If you have a book to publish,
this is the best route. But you can adapt this to other goals and
offers. Network with other bloggers who already do contests for
your market and topic. Offer them a prize for a contest. Find one
blogger for each of the books you have available or offer several
books to a handful of bloggers with high traffic. Everyone wins.”

From Shawn Hansen:

“Are you a member of a writing group? If not, get involved! These
organizations are great ways to network as well as to find out
where and when local signing events are happening. Give a book or
two away in drawings that require folks to fill out their name
and email address. Instant mailing list! If you don’t know where
to begin, look into the California Writers Club, Sacramento
Branch. It’s a bit far from Tahoe, but I live about 20 minutes
west of you, and I am an active member of that organization.”

The Publicity Hound says:

Read all the responses to this “Help This Hound” question at
http://publicityhound.net/?p=9991

Send your own question to:
mailto:JStewart@PublicityHound.com and
include your city and state.

====================================
6. Hound Joke of the Week
=====================================

“You can say any foolish thing to a dog, and the dog will give
you a look that says, ‘My God, you’re right! I never would’ve
thought of that!’” — Dave Barry

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
Http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

Have an online pressroom you can be proud of–update it!
http://publicityhound.net/?p=10025

5 Twitter resolutions that will help you tweet smarter
http://publicityhound.net/?p=10039

Nice year-end gift for clients, and more tweets
(Top tweets from last week)
http://publicityhound.net/?p=10015

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other)
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #587 Dec. 27, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. No More Passwords

2. Best of 2011 Publicity Tips

3. Free Photos, Fast

4. Include Links on Twellow

5. Help This Hound

6. Hound Photos of the Week

7. And at My Blog & Mobile Site

=====================================
1. No More Passwords
=====================================

What makes you different from everyone else–your voice, your eyes,
etc.–will be used to safeguard your identity online and you’ll
never need passwords again.

That’s one of five predictions that IBM made last week, to signal
innovations it sees in 2012. Its annual predictions have been
covered by top-tier media outlets like Forbes magazine, FOX News,
The Washington Post and The New York Times, in addition to dozens
of techie blogs.

It isn’t too late to compile your top five predictions for next
year, or even just one prediction, and write a press release. Or
pitch it to your favorite blogger. You can even offer to write a
guest blog post.

Your predictions don’t have to be serious. They can be humorous and
off the wall.

Predictions are just one of thousands of ideas I give you in my
ebook, “How to be a Kick-butt Publicity Hound.” This is the Number
One all-around resource to get you through 2012 if you need help
promoting in traditional media and social media.

Learn more about the book here:
http://www.publicityhound.com/publicity/publicityhound.htm

=====================================
2. Best of 2011 Publicity Tips
=====================================

If you know a small business owner who’s struggling with promotion,
a PR pro who’s running out of story ideas for her clients, or a
nonprofit that needs to ramp up its publicity, let them know about
my free ebook, “The Best of The Publicity Hound’s Tips of the Week
of 2011.”

It’s filled with 24 of the best tips from this newsletter the past
year.

The tips are divided into four categories:

–Traditional media

–Social media

–Online publicity

–Building your business and nonprofit

Go ahead. Regift the book by sending your friends, followers and
clients here:
http://publicityhound.net/?p=9935

======================================
3. Free Photos, Fast
======================================

Need photos for your website, blog, online press room or marketing
materials, but can’t afford the stock photo services?

Thousands of free photos await you on Flickr at
http://www.Flickr.com, under the Creative Commons license. Problem
is, it can be a real pain navigating that site to find them.

Instead, use Compfight.com, a search engine that uncovers
Creative-Common-tagged freebies in the Flickr archives. There’s
even a search box so you can find what you’re looking for quickly.

But don’t just use them without crediting the photographers. Pay
attention to the terms of use for each photo.

Thanks to CopyBlogger.com for this tip.

For more tips, see “How to Use Photos & Graphics in Your Publicity
Campaign” at
http://www.publicityhound.com/publicityphotos.htm

=====================================
4. Include Links on Twellow
=====================================

If you’re listed on Twellow, the giant Twitter yellow pages (and
you certainly should be), you can now display the links to your
other social networking profiles on your Twellow profile.

Log into Twellow and click on the “Settings” link. You can now
display links for Facebook, Delicious, Flickr, LinkedIn, and many
more. This is a great way for your friends and future Twitter
followers to see your social networking activity on the web.

Still not tweeting? It isn’t too late. If you’re confused by what
all the fuss is about, or if you’re on Twitter but can’t gain
traction, shorten your learning curve by watching the replay of a
webinar I hosted on “Twitter for Beginners: A Step-by-Step,
Can’t-Fail System for Experts and Influencers (and Those Who Want
to Be).”

I explain how to use Twitter to establish your credibility,
influence your followers, share great content and attract the
types of people who need your expertise as well as your products
and services. Read more about what you’ll learn how to do
at
http://www.publicityhound.com/publicity-products/marketing-tapes
/twitterforbeginners.htm

======================================
5. Help This Hound
======================================

This week’s “Help This Hound” question is from Anne Roos of South
Lake Tahoe, CA:

“I’m an author and I’ve received 40 free books from the publicist I
used last year, 20 copies each of “The Musician’s Guide to Brides:
How to Make Money Playing Weddings” and “The Brides Guide to
Musicians: Live Wedding Music Made Easy and Affordable.”

“They were copies supplied without cost from the publisher to be
sent out for review. Since I didn’t pay for them, I want to do a
giveaway.

“What’s the most effective way to do a contest/giveaway? Where do I
post it to get it noticed? Should it be a quiz with a question of
the day? Should it be some kind of silly trivia? I just don’t know
how to attract people to a little contest.

“Even when I had a big grand prize giveaway that I tried out about
a year ago, it garnered very little interest. I’d love ideas from
your Hounds on how to really attract attention with this.”

The Publicity Hound says: OK, Hounds, have at it. Help Anne
generate the most publicity possible for this book giveaway. Post
your best ideas to my blog at
http://publicityhound.net/?p=9991

====================================
6. Hound Photos of the Week
=====================================

Thanks to Publicity Hound Meryl K. Evans of Plano, Texas for these
photos of the 10 Weirdest Dog Toys. My favorite is the red lips!
Go to http://www.oddee.com/item_97297.aspx

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few good
laughs.

BONUS: Buy the ebook and you also get a compilation of the 50 best
websites for dog humor.
Http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

10 best Dog Tweets listed each week here
http://publicityhound.net/?p=10006

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other)
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict
anti-spam policy at
http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #585 Dec. 13, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. 52 Headline Hacks

2. Heads-Up: Deadline Tonight

3. No-no’s for Nonprofit Publicity

4. Holiday Greetings for Journalists

5. 17 Freebies for Publicity

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. 52 Headline Hacks
=====================================

When it comes to writing headlines, pretend like you never heard
of the Seventh Commandment, “Thou shalt not steal.”

There’s nothing wrong with stealing other people’s headlines. I
do it all the time. So do magazine copywriters. You should too.

We’re stealing formula headlines–the type that force people to
pick up a magazine and head for the checkout counter. Formula
headlines usually have a few words or a phrase which can be
removed and substituted with another that will serve the purpose
of whatever you’re writing. Like this:

–How [Blank] Gamble with Your [Blank]. 7 Ways to Protect
Yourself

–10 Shortcuts for [Completing Tedious Process] in Record Time

–7 Things Your [Target Audience] Needs to Hear You Say

–How to be Smart in a World of Dumb [Group of People]

–What [World-Class Example] can Teach Us About [Blank]

Those five examples are from the free report “52 Headline Hacks–
A Cheat Sheet for Writing Blog Posts That Go Viral.”

Blogger Jon Morrow wrote it. Copyblogger, the popular writing and
blogging site, offered it this morning as its holiday gift to
readers. I want you to have it, too. Even if you don’t blog, you
can use the headlines for articles and press releases.

You don’t need to buy anything. You don’t need to give up your
email address. Just click here and save it to your hard drive:

http://headlinehacks.com/

My annual gift to you, “The Best of the Publicity Hound’s Tips of
the Week” ebook, will be ready for you next week. Share it on the
social media sites and re-gift it to friends and clients.

=====================================
2. Heads-Up: Deadline Tonight
=====================================

You only have until 11:59 p.m. tonight to answer several
questions at http://www.PublicityHoundSurvey.com.

You only have until 11:59 p.m. Friday to use the $25 coupon
that’s my way of thanking you.

What’s your Number One problem with publicity or social media?
And how can I help?

Publicity Hounds who already have answered those questions are
using their coupon and claiming special reports, CDs, transcripts
and ebooks they’ve been eyeing. They are also eligible to win one
of three $50 Amazon gift certificates. The first two winners are
Publicity Hounds Victor Brodt and Ernie Boxall.

I’m wrapping up the survey tonight and compiling the results
tomorrow. So don’t miss out. Go here now, answer a few questions,
grab your coupon code, and choose the training tools that will
help you most: http://www.PublicityHoundSurvey.com

The third $50 Amazon gift certificate winner will be chosen
tonight when the survey closes. Don’t miss out. Go to
http://www.PublicityHoundSurvey.com

======================================
3. No-no’s for Nonprofit Publicity
======================================

Your mailbox is probably overflowing with appeals from nonprofits
this time of year, when you’re feeling most generous.

Nonprofit marketing expert Sandy Rees says these two themes are
showing up repeatedly in direct mail pieces, press releases and
pitches to the media. And they’re a big turn-off:

–What your organization needs. Nobody cares that you’re short-
staffed. The public doesn’t give a hoot about your high utility
bills. And stop grumbling about a lack of volunteers.

–The bad economy. The constant “woe is us” mantra gets very old,
very quickly. And it won’t endear people to your cause. Forget
about the bar charts showing the big difference in donations at
this time last year compared to this year.

Instead, concentrate on the almost-guaranteed strategy that will
force donors to dig into their pockets for money, and compel
journalists to cover you.

Tell a compelling story of how your nonprofit has changed lives.
It might be a rags-to-riches story about one of your clients. Or
a hero-of-the-day profile of one of your volunteers who made a
big difference.

For more nonprofit publicity tips, including an easy formula for
profiling and finding your ideal donors, access the video replay
of a webinar I hosted a few months ago with Sandy, “Failproof
Publicity Tips for Cash-strapped Nonprofits to Raise Money,
Recruit Volunteers & Promote a Worthy Cause”:
http://www.publicityhound.com/publicity-products/marketing-
tapes/nonprofitpublicity.htm

You can use your $25 coupon. (See Item #2 above.)

=====================================
4. Holiday Greetings for Journalists
=====================================

Skip the gifts and food trays.

If you want to say “thank you” to a favorite journalist or
blogger this year, send a holiday greeting card in the mail.
(Email seems too lazy and impersonal.)

This isn’t the time to pitch. But you CAN mention that you enjoy
working with them.

Return to them next month with a story idea, or an idea for a
guest blog post their readers will enjoy.

See “How to Pitch the Best Bloggers & Create a Publicity
Explosion” at
http://www.publicityhound.com/publicity-products/marketing-
tapes/pitch_bloggers.htm

======================================
5. 17 Freebies for Publicity
======================================

If you’re a smart Publicity Hound, you know that the easiest sale
of all is a sale to someone who already knows, likes and trusts
you.

One of the best ways to create loyalty long before a customer
buys from you, or generate fabulous publicity for your business,
is to offer a valuable freebie that ties into your topic. A free
ebook, White Paper, quiz, special report or a calculator can be a
convenient way to enhance your expertise, position yourself as
the go-to expert in your field, and generate free publicity for
your business or nonprofit.

Journalists and bloggers love telling their readers about these
freebies. Readers love getting them, and they’re eager to share
the goodies with their friends and followers on the social media
sites.

When Distribion, Inc. invited me to write a guest post for The
Distributed Marketing Blog, I agreed. It’s a high-traffic blog
for marketers at big companies in regulated industries, and it
gives me exposure to an audience that might not know about me.

You can read the post here and share it at your own blog or on
the social media sites:
http://distributedmarketing.org/2011/12/12/17-fun-freebies-that-
build-thought-leadership-2/

Next week, I’m going to feature a guest post at my own blog from
Deb McAlister-Holland, director of marketing at Distribion,
explaining how she publicizes guest bloggers. It’s fascinating,
and I asked her to write about it. She sure taught this old dog
some new tricks! Stay tuned.

=====================================
6. Hound Video of the Week
=====================================

If you don’t like the thought of stuffing a puppy into a
cardboard gift box, don’t watch this video. But if you want to
see sheer happiness and yelps of joy from the new puppy owners,
check out this “Puppies for Christmas” video:

http://www.youtube.com/watch?v=MDgh14043dA

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
Http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

Piggyback PR onto Baldwin & celebrities behaving badly
http://publicityhound.net/?p=9867

Nominate a newspaper for a notable idea, achievement
http://publicityhound.net/?p=9884

Guest blog post:

17 Fun Freebies that Build Thought Leadership
http://distributedmarketing.org/2011/12/12/17-fun-freebies-that-
build-thought-leadership-2/

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other)
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #584 Dec. 6, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. OK, What’s Bugging You?

2. Attention Amazon Authors

3. Your Own Amazon URL

4. Twitter Tweekly

5. My Gift to You–It’s Almost Here

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. OK, What’s Bugging You?
=====================================

I can hear it in your voice when you call.

You sound frustrated.

At times, you sound lost, like you’re not quite sure where you’re
going with publicity and social media, and sometimes you’re
unsure that you’re even on the right road.

You’ve got success stories to share with other Publicity Hounds,
but they’re hit or miss.

During those weeks when you’re clicking on all cylinders, you
sometimes stall. And it’s usually so difficult to start back up.
So you plod along, all alone.

There’s a better way. I can help.

But to make sure I know exactly what you’re looking for, I need
your input. So I’m asking you to answer just a few quick
questions at http://www.PublicityHoundSurvey.com

To thank you for your time and input, I’ll give you a $25 gift
certificate good for any Publicity Hound product, as soon as you
finish the last question. Consider this your Deal of the Day.

Go here now: http://www.PublicityHoundSurvey.com

Oh, as an additional “thank you,” I’ll also enter you into a
drawing for one of three $50 Amazon gift cards. Now wouldn’t THAT
be a super-cool treat that would make your holiday shopping a
whole lot easier?

Just make sure you give me your email address, so I can contact
you if you win!

Here are the questions:

http://www.PublicityHoundSurvey.com

The quicker you finish, the quicker you can use your gift
certificate.

=====================================
2. Attention Amazon Authors
=====================================

With so many authors formatting their books for the Kindle, I
want to remind you about Amazon.com’s Author Central.

It’s a page on Amazon just for you, so you can tell them a little
about yourself, promote your expertise, and tell them about your
books. You can list your website addresses, too. But the links
aren’t live. That’s because–duh–Amazon wants you to stay on the
site and buy.

As soon as you sign up for Author Central, you can start adding
content to your page, even though it can take from three to five
days for the page to show up on the site.

You can learn all about Author Central at
https://authorcentral.amazon.com/gp/help

Warning: Authors write some of the dullest, most boring bios on
earth. Don’t you be one of them.

See “Special Report #46: Tips for Rewriting Your Boring Bio.” I
show you how to find great materials for your bio, share examples
of some of the best bios I’ve read, and explain how to
incorporate key events from your childhood that will make your
writing come alive. All for only $10. Order at
http://www.publicityhound.com/publicity-
products/reports.html#SpecialReport46

======================================
3. Your Own Amazon URL
======================================

Thanks to Publicity Hounds Anne Roos (the Celtic harpist) and Bob
Baker (the indie music PR guy) for tipping us off to this new
Amazon feature that authors will love.

If you sell books on Amazon and you’ve already created a page for
yourself using Amazon’s Author Central (see item above), you can
now have a customized web address or your profile.

A simple URL makes it a lot easier to share the link on your
Facebook page, in a tweet, in your email signature, and on
marketing materials.

You’re limited to only one URL but you can use any combination of
letters, numbers, dashes, periods and underscores.

You’ll find detailed instructions on how to claim it at
https://authorcentral.amazon.com/gp/help?ie=UTF8&topicID=
200799660

=====================================
4. Twitter Tweekly
=====================================

I love the way art marketing expert Alyson Stanfield updates her
blog readers on all the content they’ve been missing if they
don’t read her Twitter feed.

Every Friday, she publishes a post titled “Twitter Tweekly.” It’s
a simple list of her favorite tweets from that week, with links.

I’ve started doing that, too, though I wouldn’t dare steal her
fun title. The list reminds my readers who subscribe to the RSS
feed that they need to follow me on Twitter. It also flags
readers who might have found out about me for the first time by
coming to my blog through one of the search engines.

You can see Alyson’s latest Twitter Tweekly here:
http://www.artbizblog.com/2011/12/tweekly-19.html

Here’s mine:
http://publicityhound.net/?p=9838

Notice how the blog promotes Twitter and this newsletter promotes
the blog. If you have a blog and an ezine, there are dozens of
ways you can use them to cross-promote. The blog pulls in
traffic. Once you can capture the reader’s email address, you can
use it to push out your message with an ezine.

That pull-push cycle is an incredibly powerful marketing tool.
Don Crowther explained all the ways you should be using them in
tandem when he was my guest during the teleseminar “How to use
Blogs & Ezines Together to Grow Your Business.” Read more about
it at
http://www.publicityhound.com/publicity-products/marketing-
tapes/blogs_and_ezines.htm

======================================
5. My Gift to You–It’s Almost Here
======================================

How would you like to be able to help your clients, boss and
friends with publicity, and look like a hero when they show up on
the front page of the local business journal or on TV?

Give them my free ebook, “The Best of the Publicity Hound’s Tips
of the Week of 2011.” It’s chock full of more than two dozen
publicity and social media tips that will have their tails
wagging.

Each year, I comb through every item in this newsletter, pluck
out the 24 or more that received the greatest response from
readers, and compile them into an ebook that makes a valuable
holiday gift for Publicity Hounds on your list.

The book will be ready for you on Tuesday, Dec. 20, and you’ll
read about it here. Stay tuned…

=====================================
6. Hound Video of the Week
=====================================

Dread trimming the tree this year?

You’ll find some inspiration in this video, courtesy of Publicity
Hound Kathleen Mahan of San Juan Capistrano, CA. Watch how these
clever four-legged Hounds trim their own tree. One even climbs up
on a ladder. If they can do it, we two-legged Hounds can do it!

http://www.youtube.com/watch?v=AUtPKbMwnRo

Dog Jokes & Quotes Ebook: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
Http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

How to piggyback PR onto top consumer trends for 2012
http://publicityhound.net/?p=9846

Fast Company tips and other tweets from this past week
http://publicityhound.net/?p=9838

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #582 Nov. 22, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Black Friday Hooks

2. My Own Black Friday Sale

3. Video Studio Taking Shape

4. How to Promote a Car Raffle

5. Help This Hound

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Black Friday Hooks
=====================================

The media is obsessed with covering Black Friday.

It’s the same with Cyber Monday, the Monday after Thanksgiving
when online retailers push discounts and special promotions.

Smart Publicity Hounds can tie into both days by pitching these
stories:

–Local retailers and chambers of commerce, let your TV stations
and newspapers know about any unusual promotions you’re planning
to encourage people to “shop local.”

–Consumer experts, share tips on how online shoppers need to be
aware of things like “free shipping” policies, return policies,
and the hidden costs of restocking fees.

–Parenting experts, how can parents keep their kids safe at busy
shopping malls and in crowded parking lots? Is it smart to
“leash” your child? This is a great topic for radio talk shows
because it’s so controversial.

–Diet and fitness experts, share tips on how shoppers, who just
gorged on the Thanksgiving meal, can eat smart during shopping
trips. What are the “best bets” at the mall food court? What
kinds of small snacks, like yogurt and string cheese, can
shoppers stash inside their purses, to satisfy their hunger?

–Let the media know if you pride yourself on knowing how to find
the very best bargains, compare ads and sniff out the best
coupons like a bloodhound.

=====================================
2. My Own Black Friday Sale
=====================================

I had to reschedule the webinar on how to monetize your blog,
which I was planning for Black Friday, to a yet-to-be-determined
date in the next few months.

So I’m giving you something special instead.

If you’ve been eyeing some of my training tools like webinar
replays, special reports or ebooks, but you’ve held off buying
until you could get a good deal, this is what you’ve been waiting
for.

I’m having my own Black Friday sale starting this Friday, Nov.
25, and running through the weekend. You’ll get big discounts of
at least 40 percent on all my products, and some other fun
specials that will have your tail wagging.

Watch for the email on Thanksgiving.

Until then, start looking over the list of videos, CDs and
transcripts. on
http://www.publicityhound.com/publicity-products/tapes.html

You’ll find special reports at
http://www.publicityhound.com/publicity-products/reports.html and
ebooks at http://www.publicityhound.com/ebooks.htm

======================================
3. Video Studio Taking Shape
======================================

Thanks for your tips on how to turn a dark, dank, dingy room in
my “Addams Family” basement into a video studio.

Two weeks ago, I appealed for help at my blog at
http://publicityhound.net/?p=9689 and was swamped with wonderful
ideas straight out of HGTV.

Several Publicity Hounds suggested I use furniture like a comfy,
overstuffed chair or a credenza. But they’re too big to fit
through the small door. I’m using an old bookcase as a backdrop,
an idea from Publicity Hound Gail Sideman.

I bought two slabs of cement board from the Home Depot last
Saturday, which I’ll use to cover up the stone wall. And I filled
a bag with inexpensive do-dads from a local consignment shop to
dress up the set. I’ll be creating the studio this weekend.

I’m saving all my receipts so I can show you how inexpensive this
project can be and how little space you need to create talking-
head videos that pull traffic.

Stay tuned for my first video, coming soon to a YouTube channel
near you.

=====================================
4. How to Promote a Car Raffle
=====================================

This week, four Publicity Hounds have tips for Barbara Roy, a
communications specialist in Oakland City, IN, who needs ideas on
how to promote an upcoming charity car raffle that helps train
teen-age drag racers for auto-related careers.

From Jason Saeler:

“Tuner cars require parts. Try contacting local high performance
parts dealers to see if they will let you leave a poster or flyer
in the window, on the counter or otherwise help spread the word.
Also try contacting industry magazines. Many have online forums
(Import Tuner, for example) to see if they would be willing to
help spread the word in some way.

From Judith Bron:

“Get dramatic!

“When advertising in print, display photos starting with a kid
racing on a deserted street. The next photo is of a kid in
handcuffs. The next photo is of a dejected kid looking out the
bars of a cell.

“If this is in writing, describe kids who got into trouble like
this and the sentence they had to serve to get their life back.
If on a video, get some kids to play the kids who got into
trouble.

“Then the caption: ‘Want to prevent this waste of a human life?
Check this out!’

“When it comes to doing something to help kids go straight, lots
of folks want to help.”

Read all the responses to this week’s “Help This Hound” question
at http://publicityhound.net/?p=9750.

Send your own question to
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.

======================================
5. Help This Hound
======================================

This week’s “Help this Hound” question is from Karin Rex of
Lansdale, Pa.:

“My book, Microsoft Office 2010 Demystified, was just published a
few weeks ago. But the publisher is doing NO publicity for the
book. The Demystified series is one of their best book series
with over 100 titles!

“Obviously, I’ll need to toot my own horn, but how?

“The primary audience for this book is professors/teachers who
teach courses that involve Word, Excel, PowerPoint, Outlook or
Access. The book covers all five applications and includes
quizzes at the end of every chapter and a final exam at the end
of the book. The obvious secondary audience is, well, anybody
else who uses Office. Here are a few snippets from a recent
Computerworld article:

“’Office 2010 is the most successful consumer version we have
ever shipped, and the product is also performing extremely well
in the business segment,’ said Peter Klein, Microsoft’s chief
financial officer.

“’Office 2010 is the fastest-selling consumer version of Office
in history, with license sales over 50% ahead of Office 2007 for
the equivalent period following launch,’ said Bill Koefoed, the
general manager for investor relations at Microsoft.

“With numbers like that, you KNOW a lot of people are gonna need
a book like mine! So, can your Hounds throw me a bone and offer
their best tips on how I can spread the word?”

The Publicity Hound says:

Sure can, Karin. Hounds, help Karin sell a truckload of books to
both target audiences. Share your tips at my blog at
http://publicityhound.net/?p=9806

=====================================
6. Hound Video of the Week
=====================================

This one is titled “The World’s Most Funny Dog Video.” And it
just might be, with more than 17 million videos on YouTube.(If
you’re at work, turn down the speakers.)

http://www.youtube.com/watch?v=Hb92wQpPG-s

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

5 reasons it’s OK to say “I don’t know” in interviews
http://publicityhound.net/?p=9783

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #581 Nov. 15, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. What Was Sandusky’s Lawyer Thinking?

2. Worst Way to Monetize Your Blog

3. Publicity for Handmade Things

4. Your Own TV Show

5. Help This Hound

6. Hound Photos of the Week

7. And at My Blog & Mobile Site…

=====================================
1. What Was Sandusky’s Lawyer Thinking?
=====================================

Crisis Communications 101 teaches that before you agree to a
media interview, you must anticipate every killer question you’ll
be asked.

Create a well-thought-out response to each one, and rehearse
until you can answer each question confidently.

Criminal Law 101 teaches that your client who is charged with a
crime has the right to remain silent.

It was disaster on both fronts last night when Bob Costas of
NBC’s “Rock Center” interviewed disgraced Penn State football
coach Jerry Sandusky, charged with sexually abusing children.

Sandusky denied being a pedophile but said he had a serious lapse
in judgment when he showered with young boys.

Here’s an excerpt, in which Sandusky was interviewed by phone,
with his lawyer seated next to Costas.

Costas: “Are you sexually attracted to young boys, to underage
boys?”

Sandusky: “Am I sexually attracted to underage boys…sexually
attracted? No, you know, I enjoy young people. I love to be
around them….I…I…But no, I’m not sexually attracted.”

It wasn’t until this morning that NBC released the full
transcript of the Costas interview, which is far more damaging
than just that sound bite. You can read it here:

http://www.nydailynews.com/sports/college/jerry-sandusky-i-
seeking-young-person-sexual-helped-article-1.977730#ixzz1dniwDav7

PR experts and criminal defense attorneys said the interview will
work against Sandusky in his criminal case and in civil lawsuits
that will most likely be filed against him.

A USA Today poll asked, “Did Jerry Sandusky help himself with the
Costas interview?”

As of this afternoon, 85 percent of the 4,026 respondents said
no. I agree, and I was surprised the percentage wasn’t higher.

=====================================
2. Worst Way to Monetize Your Blog
=====================================

If you want to make money from your blog, don’t assume that
quality copy alone can make it happen.

You must be proactive and do things like go after sponsors, use
Google AdSense ads, and turn blog content into information
products that you can sell.

And you can do it all without aggravating your readers.

On Black Friday, while the masses are at the shopping malls
spending money, I’ll be teaching Publicity Hounds how to make
money by blogging. I’ve identified 27 ways to monetize your blog,
and I’ll explain them all during a webinar at noon Eastern Time.

If the time is inconvenient, sign up anyway because you’ll get
the video replay and other materials. Register here:
http://www.PublicityHound.com/publicity-products/marketing-
tapes/howtomonetizeyourblog.htm

If you have a clever way of monetizing YOUR blog, let me know. I
might include your tip in the webinar and help drive traffic to
your blog.

======================================
3. Publicity for Handmade Things
======================================

Thanks to the Etsy.com newsletter for four more websites where
Publicity Hounds who make handmade things can promote their
items:

http://craftmarketer.com/sites-for-getting-publicity-for-your-
handmade-things/

Artists, don’t miss out on the dozens of other tips I shared with
Ariane Goodwin when she interviewed me on “How Artists Can Sell
More Artwork through Online & Offline Publicity.”

You can access the CD or electronic transcript at
http://www.publicityhound.com/publicity-products/marketing-
tapes/artists.htm

=====================================
4. Your Own TV Show
=====================================

How much more credibility would you have with your audience and
customers if you had your own TV show?

It’s a powerful way to deliver your message, heighten your
platform and really make a name for yourself.

Wine expert Gary Vaynerchuck has his own WineLibraryTV show on
the web. It helped turn his family’s wine store into a $50
million
enterprise.

Relationship expert Tamara Schilling reaches a much larger
audience with her show, called “RelationShift TV.”

My friend Steve Harrison is hosting a webinar/telephone seminar
this Thursday, Nov. 17, with veteran video producer Perry
Lawrence, who’s helped many people launch their own direct-to-web
TV shows and use them to become the “go-to” experts in their
fields.

He’ll give lots of examples of other people who are using their
own web TV shows to enhance their expertise, and show you how to
get started.

Register here for this free call, which I’m promoting as an
affiliate:
https://m164.infusionsoft.com/go/webtv/A10011/

Here’s the best part: Your videos do NOT have to be perfect, just

good enough.

======================================
5. Help This Hound
======================================

This week’s Help this Hound question is from Barbara Roy, a
communications specialist in Oakland City, IN:

“I need ideas on how to promote an upcoming charity car raffle in
2012 through the Mad Mac Foundation, a group that sponsors
educational programs for at-risk youth.

“Proceeds from the raffle will be used to get teenagers, who
illegally race their cars on streets, into the classroom where
they can learn how to build tuner cars from the ground up. The
training will help them transfer their skills, which they’ve been
using illegally, into career paths that might include auto
engineering and design, auto repair, and creating video games
that involve cars. The curriculum includes science, technology,
engineering and math.

“Two cars will be given away during the July raffle.

“The winter months will be spent on materials prep and strategy.
But beginning in January, we’ll focus more on going after
sponsors and businesses to carry the raffle tickets. I could
really use recommendations on how to gain mass awareness for this
nationwide event.

“We will have branding, messaging and content on the website by
January, as well as a Facebook event page. Can your Hounds offer
their best ideas on how to promote the raffle and the training?”

The Publicity Hound says:

I can think of so many ways to reach this niche audience,
particularly through social media. Hounds, start your engines and
race over to my blog at http://publicityhound.net/?p=9750 with
your best ideas.

=====================================
6. Hound Photos of the Week
=====================================

Thanks to Meryl K. Evans of Plano, Texas, for these photos of 10
Extreme Dog Houses:
http://www.oddee.com/item_97267.aspx

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

Create sound bites that the media find scrumptious
http://publicityhound.net/?p=9727

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #579 Nov. 1, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Make it Easy for People to Donate

2. Overused Words in Press Releases

3. ProfNet Leads on Twitter

4. Overcome Publicity Shyness

5. How to Time Your Facebook Posts

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Make it Easy for People to Donate
=====================================

Nonprofits and any business that’s asking website visitors for
donations: This tip is for you.

Make it as easy as possible for people to give to your worthy
cause.

Don’t just ask them to send a check. Let them pay by credit card,
or PayPal. Consider letting them donate stock, or give a
corporate matching gift. What about payroll deductions?

The Wikimedia Foundation, the folks that manage Wikipedia, gives
its website visitors nine ways to donate. You can read about it
at my blog at http://publicityhound.net/?p=9667.

Make these options part of your publicity campaign.

Include a reference in paid ads, press releases, your press kit,
the press room at your website, from a “Ways to Donate” link at
your blog, and on the social media sites.

Nonprofits that need publicity tips, or businesses that do joint
ventures with nonprofits, can find dozens more tips in the video
replay of a webinar I hosted last week with nonprofit marketing
expert Sandy Rees. If you’re sponsoring an event, looking for
donors, recruiting volunteers or trying to persuade the public to
support your cause, this is for you. Read more about what you’ll
learn and how to do it at
http://www.PublicityHound.com/publicity-products/marketing-
tapes/nonprofitpublicity.htm

=====================================
2. Overused Words in Press Releases
=====================================

Delighted. Best of breed. Scalability. Unique. Innovative. New.

And my personal favorite: Announced.

Those words appear everywhere in press releases, making the news
sound boring and trite.

Steve Farnsworth, chief digital strategist for Jolt Media, is
asking you to cast your vote.

“What overused drek is clogging the heart of news releases these
days? You can select up to 3!”

Vote at
http://stevefarnsworth.wordpress.com/2010/07/19/overused-
words-in-press-releases-what-words-would-you-outlaw/

And then learn how to write press releases the correct way. Take
my free email course, “89 Ways to Write Powerful Press Releases.” By
the time you’re done, it will be the equivalent of earning a
master’s degree in press releases. Opt into the course at
http://www.89pressreleasetips.com

======================================
3. ProfNet Leads on Twitter
======================================

ProfNet, the subscription service that provides leads Monday
through Friday from print and broadcast journalists looking for
sources, can be pricey if you’re a sole proprietor or your
company is on a tight budget.

That’s why following Proftnet’s Maria Perez on Twitter can pay
huge dividends. You won’t see all the leads, or most of them, but she
shares a few juicy ones.

Today, for example, she tweeted a lead from the Wall Street
Journal, which is looking for a forensic accounting expert. She
tweeted about the New York Post, which is looking for experts in
home health care. Another tweet mentioned that the Christian
Science Monitor is looking for experts in the Occupy Oakland
strike who can comment on what it will or won’t accomplish.

Follow Maria Perez on Twitter at http://www.Twitter.com/ProfNet.

That tip was one of more than 60 I shared recently when I
gathered my favorite free (or almost free) tools to share during the
webinar “60 Ideas in 60 Minutes: Free (or Practically Free) Tips, Tricks,
Tools & Tutorials for Publicity & Social Media.” You can access
the video replay, handouts and slides I used during the presentation.
at
http://www.publicityhound.com/publicity-products/marketing-tapes/60ideas.htm

=====================================
4. Overcome Publicity Shyness
=====================================

Most publicity advice is of the “here’s how to approach
journalists” variety.

But what if you’re reluctant, shy, embarrassed or uncomfortable
promoting yourself?

Many people are.

There’s a simple, profound principle that changed Steve
Harrison’s life when he started his business two decades ago. He’ll share
it, and explain the one marketing lesson that took him from
struggling to successful, when he hosts a free webinar tomorrow at 2 and 7
p.m. Eastern on “Fast-Track Strategies for Becoming a Well-Known,
Well-Paid Author, Speaker Or Expert In Your Field.”

Even though the call is free, I’m promoting it as a paid
affiliate because so many experts spend too many years trying to build
their platform, only to be disappointed in the end.

Don’t miss out, register for the call at
https://m164.infusionsoft.com/go/QL14FT/A10011/

======================================
5. How to Time Your Facebook Posts
======================================

This is way more work than you might be willing to do, but if you
love analyzing numbers, you can learn when to time your Facebook
posts so they reach the most fans.

Follow the directions given by Jeff Widman at the Mashable blog:
http://mashable.com/2011/10/26/time-facebook-posts/

And then discover all the other ways to attract Facebook fans.
Mari Smith, the world’s Number One Facebook expert, ticked them off
one by one, and demonstrated many of them, during my webinar, “33
Ways to Attract Facebook Fans, Provide Sterling Content & Keep Them
Coming Back for More.” You can access the video replay, the
handout listing all 33 tips and more. at
http://www.publicityhound.com/facebookpages.htm

=====================================
6. Hound Video of the Week
=====================================

Meet Daniel, the 20-pound miracle Beagle that’s up for adoption
after surviving a gas chamber in Florence, AL. What a great
mascot for dog-related company or nonprofit.

http://video-embed.nj.com/services/player/
bcpid651974715001?bctid=1242628019001

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best
websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

Nonprofit Marketing Tip: Explain all 9 ways people can donate
http://publicityhound.net/?p=9667

Write killer headlines: 102 fill-in-the-blank formulas
http://publicityhound.net/write-killer-headlines-102-
fill-in-the-blank-formulas/

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict
anti-spam policy at
http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #577 Oct. 18, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. What Happened to the Wonder Wheel

2. A Fiverr.com Success Story

3. Find Experts & Hot Topics, Fast

4. Publicity Tips for Nonprofits

5. Lunch with Jack Canfield

6. Hound Photos of the Week

7. And at My Blog & Mobile Site…

=====================================
1. What Happened to the Wonder Wheel
=====================================

After I gushed about the Google Wonder Wheel last week, several
alert Publicity Hounds emailed me and said they tried Googling it
but couldn’t find it.

Turns out that for the third time, Google has pulled it. Rats!

A few sharp Hounds suggested a similar tool that does almost
everything the Wonder Wheel does, but without the razzle-dazzle.
It’s the WikiSummarizer from Wikipedia. You can find it at
http://www.wikisummarizer.com/Pages/Default.aspx

It automatically generates outlines from Wikipedia articles on
any topic. Just type in a keyword and click on the “Summarize”
button. Within seconds, it will deliver a condensed list of
important subtopics connected to your broader keyword.

Use it if you’re hunting for sub-topics to blog about, or a topic
for a tips list or press release.

The WikiSummarizer was part of the webinar I hosted yesterday on
“60 Tips in 60 Minutes: Free (or Practically Free) Tips, Tricks,
Tools & Tutorials for Publicity & Social Media.” Afterward, a few
Hounds who were on the call shared their own favorite tools.

If you missed it, go ahead and register. I’m sending out the link
later today where you can download the video replay and the
handouts that list every tool. You don’t even have to take time
to watch the video. Use the handouts as a checklist.

Register at
http://www.PublicityHound.com/publicity-products/marketing-
tapes/60ideas.htm

If you think your followers would benefit, share this on Twitter,
Facebook and LinkedIn. Affiliates, ask me how to configure your
affiliate link to earn a commission.

=====================================
2. A Fiverr.com Success Story
=====================================

Several Publicity Hounds sent me to the dog house for my
enthusiastic endorsement of Fiverr.com, a site where people tell
you what they’re willing to do for only $5.

I know many people who have used this site to find vendors to
create logos, write headlines, draw illustrations and cartoons,
and even have WordPress blogs installed. That’s why I recommended
it.

The skeptics say sites like this devalue the good work of other
competent vendors, and they’d never consider using this resource.

Then, I heard from Publicity Hound Jenny Munn of Atlanta, Ga.,
this morning, thanking me for the beautiful header that a
graphics artist at Fiverr created for her blog at
http://healthierkidfood.com/

The artist promised it within eight days and finished the logo in
only one day.

“It cost me only $5, and I wouldn’t have lost much if things
hadn’t worked out,” Munn said.

Fiverr.com, by the way, is one of the 60 tools I shared during
yesterday’s webinar. Read more about what else I shared at

http://www.PublicityHound.com/publicity-products/marketing-
tapes/60ideas.htm

======================================
3. Find Experts & Hot Topics, Fast
======================================

Would you like to know the hottest topic that experts are
discussing right now, online and in traditional media, in your
niche?

If you’re an expert in pain management, would you ever guess that
other experts are talking about bracelets?

Yes, bracelets.

That’s what Publicity Hounds learned last week during the webinar
I hosted with Larry Levy, who was demonstrating the new service
his company has created called the Influencer Exchange. It’s a
sophisticated subscription website that tells you, within
seconds, which experts are discussing which topics in a
particular niche, and the level of influence of each expert.

He used the pain management example to illustrate his point.

We learned, surprisingly, that many of the experts he found were
discussing bracelets. The controversial topic of whether magnetic
and copper bracelets actually relieve pain is all over the media
right now, and his website tracked down their quotes.

Knowing that information means you can comment at a blog, write
your own blog post or timely op-ed piece, or create a video on
the topic of bracelets and pain.

Unlike Klout.com, which really doesn’t measure influence, Levy’s
service tracks experts across the entire media and social media
landscape. He’s offering a 14-day free trial so you can
experiment with it and see if this is right for you. The ideal
client for this service is a PR or marketing agency that does
more than $5 million a year in revenues.

You can watch or download the video replay by clicking on the
link that you see at the end of my blog post at
http://publicityhound.net/?p=9613

=====================================
4. Publicity Tips for Nonprofits
=====================================

Stop relying on the tired “woe is us” storyline to grab media
attention for your nonprofit.

Smart nonprofits know that to stand out from all the other
agencies competing for media attention, they must pitch stories
that are interesting and different, and make the media’s job as
easy as possible.

Let’s use a dog example.

If I did PR at the local humane society, I wouldn’t bark about
how tough times are for the critters. Instead, I’d write a list
of helpful safety tips for dog owners who are planning to dress
up their dogs for Halloween. What kinds of costumes are
dangerous? Do they actually make fire-resistant costumes?

Or, I’d share recipes for homemade dog treats–perfect for
stuffing inside trick-or-treat bags.

Sandy Rees–a speaker, author, coach and expert in nonprofit
marketing–teams up with me next week to present her best tips
for nonprofit PR during the webinar “Failproof Publicity Tips for
Cash-strapped Nonprofits to Raise Money, Recruit Volunteers &
Promote a Worthy Cause.”

We’ll share dozens of tips, tricks and tools that will help you
save time and money communicating your story to the masses–and
achieve the results you need.

Read more about what we’ll be discussing, and register, at
http://www.PublicityHound.com/publicity-products/marketing-
tapes/nonprofitpublicity.htm

======================================
5. Lunch with Jack Canfield
======================================

Would you like to have lunch with Jack Canfield and pick his
brain about marketing your own book or project?

Canfield co-created the “Chicken Soup for the Soul” series that
has sold over 115 million books and was featured in the movie
“The Secret.”

He once had seven books on the New York Times Best Seller List
simultaneously–a world record.

Steve Harrison is offering a free 90-minute telephone seminar
with Canfield this Thursday, Oct. 20, and the author will share
his strategies for getting where you want to go as an
author/speaker.

Go here now to register for Thursday’s call and you’ll also be
entered into a drawing to have lunch with Canfield, Harrison and
up to three others.

https://m164.infusionsoft.com/go/JackQL13/A10011/

Even though the call is free, I promote it as a compensated
affiliate.

=====================================
6. Hound Photos of the Week
=====================================

It’s time for the annual collection of Howl-o-ween Costumes. I
love the last one, the Chihuahua dressed as a taco:
http://dogtime.com/halloween-dog-costumes.html

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

Find influential experts in any topic, fast
http://publicityhound.net/?p=9613

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

The Publicity Hound’s
Tips of the Week
Issue #574 Sept. 27, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Your Lawyer’s Bad Advice

2. Ghost-tweeter Runs Amok

3. If You Can’t Get Reprint Rights

4. This Idiom Drives People Nuts

5. See You in Arizona

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Your Lawyer’s Bad Advice
=====================================

While you’re at lunch today, a reporter leaves you a voicemail
message telling you that one of your customers has filed a
lawsuit against you for shoddy business practices. The reporter
has called because he wants a comment.

You know nothing about the lawsuit. Your first inclination may be
to call your lawyer.

Clarence Jones, a media trainer and former award-winning
investigative reporter, is betting that your lawyer’s advice will
be wrong.

In almost every instance, Jones says, the lawyer will tell you
not to comment, which is the same as screaming, “I’m guilty!”

Think about it. You’ve reaad dozens of news stories about
companies being sued, and the CEO or company attorney says, “We
can’t comment on this because it’s in litigation.”

Your attorney’s Number One job is to cover your butt in a court
of law. Problem is, most attorneys don’t know anything about
covering your butt in the court of public opinion.

By the time a lawsuit winds its way through the courts, and you
win, your reputation could be tarnished and your business in
ruins.

Jones says your company–and even you, if you’re a sole
proprietor–must know how to respond in bad-news situations so
you can put your best foot forward and take control of the story.
If you find yourself in a PR crisis, weigh your lawyer’s advice
along with the advice of others such as a good crisis counselor.

Jones was my guest during the teleseminar I hosted called “In a
Media Crisis, Your Lawyer Will be Wrong” and offered lots of
advice on exactly how to respond during bad-news stories. Read
more about how to access the recording at
http://www.publicityhound.com/publicity-products/marketing-
tapes/yourlawyerwillbewrong.htm

=====================================
2. Ghost-tweeter Runs Amok
=====================================

Too busy to write your own tweets?

Lots of people are, so they hire ghostwriters to tweet for them.

That’s what Internet marketing strategist Mark Davidson did. In
fact, he hired an entire team of ghost-tweeters. But when he
fired one of them, he made the mistake of failing to change his
Twitter password.

Take a look at what happened next at
http://www.mediabistro.com/alltwitter/twitter-ghostwriter-
blues_b14044

It’s a good idea to change your passwords on social media sites
every few months, and not just when something like this happens.

If you aren’t tweeting yet, don’t let this scare you. A Twitter
feed that shares helpful advice and solutions to your readers’
problems is a powerful way to position yourself as an expert.

I recently hosted the webinar “Twitter for Beginners: A Step-by-
Step, Can’t-Fail System for Experts and Influencers (and Those
Who Want to Be).” It walks you through all the steps on how to
use Twitter to establish your credibility, influence your
followers, share great content, and attract the types of people
who need your expertise as well as your products and services.
Find out how to access the video replay at
http://www.publicityhound.com/publicity-products/marketing-
tapes/twitterforbeginners.htm

======================================
3. If You Can’t Get Reprint Rights
======================================

After a newspaper or magazine publishes a story about you, and
you’re on a publicity high, nothing can bring you crashing down
quicker than discovering that you can’t reprint the story unless
you pay the media outlet several thousand dollars for reprint
rights.

As ad revenue and circulation decline at many publications, more
print media–especially big newspapers and magazines–are
demanding hefty reprint fees.

The best way around this problem is to buy as many copies of the
publication as you can afford, as soon as it’s printed. Don’t
wait several months and discover that the company can sell you
only three copies of the magazine that featured a cover story
about you.

These articles are powerful PR tools that you can tuck inside a
presentation folder when offering a proposal to a client. They
can be used as leave-behinds after meeting with someone who you
want to impress. You can mount the article onto a plaque and hang
it in your lobby.

These are the kinds of valuable tips you’ll find in my ebook,
“How to be a Kick-butt Publicity Hound,” a one-stop shop on how
to generate print and online publicity using traditional and
social media. The ebook includes a handy glossary that defines
media terms you might find confusing. Read more about what’s in
the book here at
http://www.publicityhound.com/publicity/publicityhound.htm

=====================================
4. This Idiom Drives People Nuts
=====================================

Do you go bonkers like I do when you hear “At the end of the
day…” from a talking head on TV?

That tired, worn out idiom that people think is so very hip is
starting to pop up in writing, too.

Don’t use “at the end of the day” when you’re talking to the
media, or they’ll pounce on it and use it in a direct quote or in
a five-second sound bite.

Speakers, don’t utter it from the platform.

Authors, you can do better than that.

Let me analyze your writing and show you how to improve it. I
serve as the personal writing coach for people in my mentor
program and review their press releases, bios, articles, blog
posts, tweets, status updates and more.

Learn more about the program, and if you qualify, at
http://www.publicityhound.com/mentorprogram/intro.html

=====================================
5. See You in Arizona
=====================================

I’ll be in Mesa, AZ, Oct. 20-22, attending Don Crowther’s Social
Profit Live conference on social media and Internet marketing.

If you’d like face-to-face consulting time with me, even if
you’re not attending the conference, let me know and let’s put it
on the calendar. I’ll be at the Phoenix Marriott Mesa.

Just hit “Reply” and let me know your schedule.

======================================
6. Hound Video of the Week
======================================

Thanks to Publicity Hound Kathleen Mahan of San Juan Capistrano,
CA, for sharing this precious 13-second video that shows what a
dog does when it gets cold at
http://www.lifewithdogs.tv/2011/07/what-a-dog-does-when-its-cold/

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

13 press release topics when there’s nothing newsworthy
http://publicityhound.net/?p=9451

Pitching Mistake: Calling the media via your assistant
http://publicityhound.net/?p=9436

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