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Publicity Tips—Welcome to My Addams Family Basement

November 9th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #580 Nov. 8, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Welcome to My Addams Family Basement

2. Research Reporters Before Pitching

3. How You’re Doing on Twitter

4. Product Review Template

5. Help This Hound

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Welcome to My Addams Family Basement
=====================================

Do you hate recording talking-head videos as much as I do?

There. I’ve said it. I hate recording talking-head videos!

Here’s why.

Before I can hit the “record” button, I must:

–Clean my home office. This includes ripping all the
inspirational post-its and to-do notes from the walls, and then
scooping up papers, notebooks, periodicals and other junk from my
desk and throwing it into a pile in the corner.

–Drag out my big wooden ladder so I can clip one of the lights
onto the side of it.

–Look for the blue gel sheets that I attach to the lights with
wooden clothes pins.

–Search for the damn clothes pins.

–Retrieve my tripod from the closet, set it up and attach the
camera, then reposition it until it’s perfect.

–Wash and style my hair.

–Paint my face.

–Find something decent to wear.

–Tape my talking points to the wall behind the camera.

Only then can I start recording a few dry runs. When I’m done
recording, I rip everything down and put the office back together
again.

Last night, I decided to turn a small corner of the apple cellar
in my Addams Family basement into a video studio. I can set up
the equipment once and everything stays in place forever. When
it’s time to record a video, all I have to do is gussy up, run
downstairs, turn on the lights and start recording.

My basement is fine for Lurch and Uncle Fester. But not for
video. Here’s where you come in. Click here to keep reading.
http://publicityhound.net/?p=9689

=====================================
2. Research Reporters Before Pitching
=====================================

Don’t pitch, ever again, unless you research the journalist
you’re pitching.

Check out the bio box along the right side of this article by
Kashmir Hill, who writes about privacy and technology for Forbes
magazine:

http://www.forbes.com/sites/kashmirhill/2011/11/02/the-spy-who-
liked-me/

The bio gives you golden nuggets of information that help you
pitch her. Click on “Show More” and then “Circle Me” and you’ll
find even more on her Google profile.

Researching journalists is just one part of “A Simple 5-Part
Formula for Delivering the Perfect Media Pitch & Hitting it Out
of the Park,” a webinar I hosted recently. Access the video
replay and the handouts here, including 27 angles for stories:

http://www.publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm

======================================
3. How You’re Doing on Twitter
======================================

If you don’t have time to keep checking how many people are
following you on Twitter and how much of your content has been
retweeted, let TwentyFeet.com do it for you.

The “egotracking” service collects all your online stats in one
place for Twitter, Facebook, YouTube, Google Analytics, and
Bit.ly.

For example, TwentyFeet told me that last week on Twitter, I had
97 retweets, 2 new listings, 55 new followers and 27 mentions.

For the first 30 days, TwentyFeet is free of charge. Apart from
that, one account with Twitter and one profile with Facebook are
free of charge forever.

I don’t use the paid service, but you might want to. Click here
to learn more: https://www.twentyfeet.com/

=====================================
4. Product Review Template
=====================================

Are you reviewing products at your website, blog or within
articles or your newsletter?

Reviews are a great service and help promote your expertise.

Here’s a simple template on how to write product reviews:

http://blog.ezinearticles.com/2011/11/Product-Review-article-
Template.html

======================================
5. Help This Hound
======================================

Joyce Restaino of Newfoundland, NJ writes:

“We’re on the final push seeking contributing authors for the
forthcoming book: Jersey Women Mean Business: Big, Bold Business
Advice from 100 New Jersey Women Business Owners–Practical
Pointers, Solutions, and Strategies for Business, which will be
published by Woodpecker Press, a company that helps authors self-
publish.

“The investment is $595 and 50 New Jersey women business owners
have already committed to write chapters. Since this is a self-
published book, the media typically aren’t interested. However,
there are plenty of benefits for those contributing a chapter,
such as a professional video clip of each author talking about
her chapter and her business ($600 value); an opportunity to be a
guest on a blog talk radio business show; PR and social media
training; opportunities to appear on business panels after the
book is published in 2012; discounts and special author-only
programs.

“To attract authors we have used email, direct mail, phone
follow-up, workshops, and in-person appearances to talk about the
book and its benefits. We’re making one final push for
contributing authors and would love suggestions from all of your
Publicity Hounds.”

The landing page is at http://bigboldbiz.com

The Publicity Hound says: These books are popular with writers
who don’t want to publish an entire book. So I know my Hounds
will have lots of ideas on how to promote it. Post your comments
to my blog at http://publicityhound.net/?p=9709

=====================================
6. Hound Video of the Week
=====================================

Thanks to Publicity Hound Dr. David Lee Scher of the Pennsylvania
State University College of Medicine in Harrisburg, Pa., for this
video of Tootsie Roll, the Yorkie that’s VERY particular about
where her treats come from. I howled as I was watching this.

http://www.youtube.com/watch?v=Qgcis4h3jX4

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

11 qualities to look for when hiring a publicist
http://publicityhound.net/?p=9678

Help me turn my apple cellar into a video studio
http://publicityhound.net/?p=9689

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

Publicity Tips—Make it Easy for People to Donate

November 1st, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #579 Nov. 1, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Make it Easy for People to Donate

2. Overused Words in Press Releases

3. ProfNet Leads on Twitter

4. Overcome Publicity Shyness

5. How to Time Your Facebook Posts

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Make it Easy for People to Donate
=====================================

Nonprofits and any business that’s asking website visitors for
donations: This tip is for you.

Make it as easy as possible for people to give to your worthy
cause.

Don’t just ask them to send a check. Let them pay by credit card,
or PayPal. Consider letting them donate stock, or give a
corporate matching gift. What about payroll deductions?

The Wikimedia Foundation, the folks that manage Wikipedia, gives
its website visitors nine ways to donate. You can read about it
at my blog at http://publicityhound.net/?p=9667.

Make these options part of your publicity campaign.

Include a reference in paid ads, press releases, your press kit,
the press room at your website, from a “Ways to Donate” link at
your blog, and on the social media sites.

Nonprofits that need publicity tips, or businesses that do joint
ventures with nonprofits, can find dozens more tips in the video
replay of a webinar I hosted last week with nonprofit marketing
expert Sandy Rees. If you’re sponsoring an event, looking for
donors, recruiting volunteers or trying to persuade the public to
support your cause, this is for you. Read more about what you’ll
learn and how to do it at
http://www.PublicityHound.com/publicity-products/marketing-
tapes/nonprofitpublicity.htm

=====================================
2. Overused Words in Press Releases
=====================================

Delighted. Best of breed. Scalability. Unique. Innovative. New.

And my personal favorite: Announced.

Those words appear everywhere in press releases, making the news
sound boring and trite.

Steve Farnsworth, chief digital strategist for Jolt Media, is
asking you to cast your vote.

“What overused drek is clogging the heart of news releases these
days? You can select up to 3!”

Vote at
http://stevefarnsworth.wordpress.com/2010/07/19/overused-
words-in-press-releases-what-words-would-you-outlaw/

And then learn how to write press releases the correct way. Take
my free email course, “89 Ways to Write Powerful Press Releases.” By
the time you’re done, it will be the equivalent of earning a
master’s degree in press releases. Opt into the course at
http://www.89pressreleasetips.com

======================================
3. ProfNet Leads on Twitter
======================================

ProfNet, the subscription service that provides leads Monday
through Friday from print and broadcast journalists looking for
sources, can be pricey if you’re a sole proprietor or your
company is on a tight budget.

That’s why following Proftnet’s Maria Perez on Twitter can pay
huge dividends. You won’t see all the leads, or most of them, but she
shares a few juicy ones.

Today, for example, she tweeted a lead from the Wall Street
Journal, which is looking for a forensic accounting expert. She
tweeted about the New York Post, which is looking for experts in
home health care. Another tweet mentioned that the Christian
Science Monitor is looking for experts in the Occupy Oakland
strike who can comment on what it will or won’t accomplish.

Follow Maria Perez on Twitter at http://www.Twitter.com/ProfNet.

That tip was one of more than 60 I shared recently when I
gathered my favorite free (or almost free) tools to share during the
webinar “60 Ideas in 60 Minutes: Free (or Practically Free) Tips, Tricks,
Tools & Tutorials for Publicity & Social Media.” You can access
the video replay, handouts and slides I used during the presentation.
at
http://www.publicityhound.com/publicity-products/marketing-tapes/60ideas.htm

=====================================
4. Overcome Publicity Shyness
=====================================

Most publicity advice is of the “here’s how to approach
journalists” variety.

But what if you’re reluctant, shy, embarrassed or uncomfortable
promoting yourself?

Many people are.

There’s a simple, profound principle that changed Steve
Harrison’s life when he started his business two decades ago. He’ll share
it, and explain the one marketing lesson that took him from
struggling to successful, when he hosts a free webinar tomorrow at 2 and 7
p.m. Eastern on “Fast-Track Strategies for Becoming a Well-Known,
Well-Paid Author, Speaker Or Expert In Your Field.”

Even though the call is free, I’m promoting it as a paid
affiliate because so many experts spend too many years trying to build
their platform, only to be disappointed in the end.

Don’t miss out, register for the call at
https://m164.infusionsoft.com/go/QL14FT/A10011/

======================================
5. How to Time Your Facebook Posts
======================================

This is way more work than you might be willing to do, but if you
love analyzing numbers, you can learn when to time your Facebook
posts so they reach the most fans.

Follow the directions given by Jeff Widman at the Mashable blog:
http://mashable.com/2011/10/26/time-facebook-posts/

And then discover all the other ways to attract Facebook fans.
Mari Smith, the world’s Number One Facebook expert, ticked them off
one by one, and demonstrated many of them, during my webinar, “33
Ways to Attract Facebook Fans, Provide Sterling Content & Keep Them
Coming Back for More.” You can access the video replay, the
handout listing all 33 tips and more. at
http://www.publicityhound.com/facebookpages.htm

=====================================
6. Hound Video of the Week
=====================================

Meet Daniel, the 20-pound miracle Beagle that’s up for adoption
after surviving a gas chamber in Florence, AL. What a great
mascot for dog-related company or nonprofit.

http://video-embed.nj.com/services/player/
bcpid651974715001?bctid=1242628019001

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best
websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

Nonprofit Marketing Tip: Explain all 9 ways people can donate
http://publicityhound.net/?p=9667

Write killer headlines: 102 fill-in-the-blank formulas
http://publicityhound.net/write-killer-headlines-102-
fill-in-the-blank-formulas/

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict
anti-spam policy at
http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

Publicity Tips—60 Ideas in 60 Minutes

October 17th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #576 Oct. 11, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. 60 Ideas in 60 Minutes

2. Join Hot Conversations Immediately

3. LinkedIn’s Company Pages Widget

4. Best Practices for Facebook Pages

5. What Separates Rich, Poor Authors

6. Artists Need International Publicity

7. Hound Video of the Week

8. And at My Blog & Mobile Site…

=====================================
1. 60 Ideas in 60 Minutes
=====================================

Nothing elicits more gasps, ooohs and aaahs from audiences at my
workshops than when I demonstrate the Google Wonder Wheel.

It’s a nifty tool that, within seconds, helps you learn which
specific keywords and keyword phrases people are searching for
within a general topic. I use the Wonder Wheel to find ideas for
articles, blog posts and press releases.

I encourage authors to use it to find ideas for chapter topics
for their next books. If you create products in a particular
niche, the wheel will help you pinpoint the kinds of problems
people within that area are struggling with, based on their
Google searches. Once you know their problems, you can provide
the solutions.

The Wonder Wheel is just one of hundreds of free tools I’ve
shared with you over the last few years. But to access the rest
of them, you’d have to look in more than a half dozen places: in
this ezine, at my blog, in articles at my website, in guest blog
posts I write for other bloggers, in my Twitter feed, and in my
status updates on LinkedIn and Facebook.

But you don’t have that kind of time.

So I’ve compiled the 60 best ideas on how to use free or almost-
free tools to navigate the world of social media and publicity,
particularly helpful if you have a tight budget and are looking
for ways to save time. I’ll present them, and demonstrate some of
them, during a webinar I’m hosting at 8 p.m. Eastern Time on
Monday, Oct. 17. It’s called “60 Tips in 60 Minutes: Free (or
Practically Free) Tips, Tricks, Tools & Tutorials for Publicity &
Social Media.

If the time is inconvenient, sign up anyway because you’ll get
the video replay. You’ll also receive, as a bonus, my newest
special report on how to find influential people who can lend
their names to whatever you’re promoting.

If you think your followers would benefit, share this on Twitter,
Facebook and LinkedIn. Affiliates, ask me how to configure your
affiliate link to earn a commission.

UPDATE: After this newsletter was sent, several alert readers
emailed to tell me that Google has pulled the Wonder Wheel. I’d
been using it for years and never thought to check to see if it
was still there. I should have. I regret the error. Google,
Please bring back the Wonder Wheel.

=====================================
2. Join Hot Conversations Immediately
=====================================

Savvy marketing and PR people stay on top of the hottest
conversations within their clients’ niches.

They have to.

They want their clients to be able to comment on blog posts,
write letters to the editor, pitch timely story ideas, offer
background information for journalists’ articles, or offer
commentary for an author’s forthcoming book–long before the
client’s competitors are even aware that there’s a hot topic
being discussed.

But until now, PR people have had to slog their way through a
variety of tools such as Klout, which doesn’t do a very accurate
job of measuring true influence.

A new tool from Appinions, a New York company, tracks traditional
and social media to round out a true picture of influence both
online and offline. It’s a subscription-based service that
matches influencers to specific topics, based on opinions it
finds from news reports, blogs, tweets, TV transcripts and social
networks.

The ideal user for this service is a PR or marketing agency with
numerous clients and revenues of more than $5 million a year.

CEO Larry Levy will demonstrate the tool during a free webinar
I’m hosting from 3 to 4 p.m. Eastern Time on Thursday, Oct. 13.
Register today because we have room for only 50 people:

https://www2.gotomeeting.com/register/308195010

Or read more about it at my blog at
http://publicityhound.net/?p=9541

After you register, email me your topics and Levy will try to
work them into his demonstration.

======================================
3. LinkedIn’s Company Pages Widget
======================================

Are you promoting your products and services yet on LinkedIn’s
Company Pages?

They’re free. You can create multiple pages. You can add photos.
And they’re a terrific way to promote B2B companies.

But how do you get people to find your pages, and then follow
you, so they can stay up to date on new products you’re
introducing?

Add the Company Pages widget to your website and blog.

Go here and build it:

https://developer.linkedin.com/plugins/company-profile-plugin

Learn more about LinkedIn expert Wayne Breitbarth’s power formula
for writing a killer profile, cashing in on groups and creating
company pages at
http://www.publicityhound.com/linkedinpowerformulapart2.htm

=====================================
4. Best Practices for Facebook Pages
=====================================

Don’t create the standard Facebook page if you or your PR client
are in one of these categories: celebrities, musicians,
journalists, politicians, athletes, nonprofits.

Facebook has Best Practices Guides for all those people, designed
to help you tell your story, build deep, lasting connections with
your audience and keep them updated and engaged.

You can find the guides at
https://www.facebook.com/FacebookPages?sk=app_229825110408473

Mari Smith has more ideas on how to encourage people to Like your
page and click on your links. She was my guest during the webinar
on “33 Ways to Attract Facebook Fans, Provide Sterling Content &
Keep Them Coming Back for More.” No time to watch the webinar
replay? That’s OK. Use the handy checklist I compiled. It
includes all 33 tips. Follow one tip each day and watch the
number of Likes on your page skyrocket.

Read more about how to access the replay and the checklist, part
of the handouts, at
http://www.publicityhound.com/facebookpages.htm

======================================
5. What Separates Rich, Poor Authors
======================================

Poor authors place their hopes, dreams, sweat, blood and money
only on their books.

If the book fails, the author fails.

Rich authors use the book as a calling card to upsell readers to
a wide variety of other products and services: coaching programs,
board games, wall calendars, membership programs, and more.
That’s one of the key differences between rich authors and poor
authors.

Learn the other six at a free 75-minute telephone seminar hosted
by Steve Harrison of Radio-TV Interview Report, at 2 and 7 p.m.
Eastern Time on Thursday, Oct. 13. Even though the call is free,
I promote it as a compensated affiliate. I’ve seen hundreds of
authors miss this important distinction and tie up their life’s
savings in cardboard boxes of books they can’t sell.

=====================================
6. Artists Need International Publicity
=====================================

This week, three Publicity Hounds have ideas for Kate Farrall of
San Diego, CA, whose PR clients, both artists, need international
publicity for the mural they painted on a water tank outside
Sacramento, CA.

From Celeste Balducci:

“Promote an event at the site and give something back to the
community, such as a kids’ arts day. Connect with all the mom
bloggers, schools, local officials, ongoing social media,
museums, press and non-profit arts groups.”

From Alyson B. Stanfield, a business coach for artists:

“There is an entire magazine devoted to public art called Public
Art Review at http://forecastpublicart.org/par.php. Try also
Sculpture magazine at
http://www.sculpture.org/redesign/mag.shtml. You’re calling it a
mural, but it is really an installation piece.

“How about community enhancement/planning pitching? There are so
many communities trying to revive themselves. Surely there are
publications devoted to city planning. (Art is my bailiwick, so
not sure about this one.)

From The Publicity Hound:

“I recommend two blogs for inspiration. Visit Lori McNee’s blog
at http://www.finearttips.com/blog/. She is an internationally
recognized artist who specializes in still life and landscape oil
paintings. She shares fine art tips, including marketing tips.

“Also, go to Alyson B. Stanfield’s blog at
http://www.artbizblog.com/. She’s savvy marketer and a Publicity
Hound!”

Read all the responses to this “Help This Hound” question at my
blog at http://publicityhound.net/?p=9512

======================================
7. Hound Video of the Week
======================================

Thanks to Publicity Hound Sophie Wajsman of Australia for sharing
this “Which is the Guilty Dog?” video. I promise you’ll laugh:
http://www.maniacworld.com/which-is-the-guilty-dog.html

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
8. And at My Blog & Mobile Site…
======================================

6 ways to promote your retail business before you open
http://publicityhound.net/?p=9556

7 ways to congratulate journalists–without brown-nosing
http://publicityhound.net/?p=9522

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

Publicity Tips—Lazy, Cop-out Photos

September 14th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #572 Sept. 13, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Lazy, Cop-out Photos

2. Bad Guest Blogger Pitches

3. Your Book: A Premium Incentive

4. Promoting a Breast Cancer Auction

5. Help This Hound

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Lazy, Cop-out Photos
=====================================

“We can’t think creatively. We’re lazy. And we don’t mind boring
you with this photo, which you’ve seen a thousand times before.”

That’s the message you send when you use these three types of
photos in a publicity campaign:

–The dreaded ribbon cutting, with the giant cardboard scissors.

–The ghastly check passing, with the oversized check that often
dwarfs the people on each end who are holding it.

–The uninspired groundbreaking, with eight guys in suits, ties
and hard hats, lined up side by side, each with a foot poised on
the shovel.

C’mon. You can do better than that.

Instead of a ribbon cutting, take a photo that shows how the
money is being spent. If it’s for the local food pantry, take a
photo of a volunteer stocking the shelves.

Dispense with the ribbon cutting. Instead, photograph the store’s
first customer making a purchase at the check-out counter.

Rather than a groundbreaking photo, create a helpful info-graphic
that explains various stages of the project, or a timeline for
completion.

Or hire a local artist to create an oil painting of the project.
Make inexpensive reprints available to the public. That’s a much
more interesting story.

That last idea comes from Dan Collins, the PR expert who was my
guest during the teleseminar on “Fun Alternatives to Boring
Groundbreakings, Ribbon Cuttings and Check Passings.” He has so
many creative suggestions for sidestepping boring photos that
you’ll swear off using the lazy ones forever. Read more about how
to access the transcript or audio replay at
http://www.publicityhound.com/publicity-products/marketing-
tapes/groundbreakings.htm

=====================================
2. Bad Guest Blogger Pitches
=====================================

This is starting to happen with annoying frequency.

Somebody emails me, offers to write a guest blog post and then
asks, “What would you like me to write about?”

I barely have time to figure out what topics I can write about.
The last thing I need is a guest blogger who I have to baby-sit.

Pitch a blogger the same way you’d pitch a journalist. Let them
know, without coming right out and saying it, that you’ve read
their blog. You know the kinds of topics their audience loves,
and you have an idea that’s a perfect fit. Also, explain your
area of expertise and why you’re the best person to write about
it.

Better yet, pitch two or three ideas. Include a link to your
blog, but do not tell the blogger to “visit my blog, take a look
around and let me know what you think.”

If you want exposure to my audience, make my job so easy that
publishing your post on my blog is a no-brainer.

When you submit the post, include one or two screenshots or
images. Write your own short author resource box. Link within the
post to other websites, when appropriate. And adhere to
Associated Press style. If you don’t have a stylebook, you can
buy one for less than $20 at http://ow.ly/6sXPb

Learn dozens more ideas on how to make a journalist’s or
blogger’s job easy by watching the video replay of a webinar I
hosted recently on “A Simple 5-Part Formula for Delivering the
Perfect Media Pitch and Hitting it Out of the Park.” You an
access it at
http://www.publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm

======================================
3. Your Book: A Premium Incentive
======================================

Many big companies offer books as “premium incentives” to
encourage people to buy a particular product, much like your
favorite magazine might offer you a clock, T-shirt or other bonus
when you renew your subscription.

Some companies also buy books to give to their customers as
“thank you” gifts. Other firms buy books in quantity to train or
inspire their employees and buy 5,000, 10,000 or as many as
20,000 books from an author or publisher.

It’s not as hard as you might think to land these kinds of super-
lucrative deals–IF you know how the corporate market really
works.

Matthew Bennett, a self-published author who’s relatively unknown
to the general public, has sold more than 5 million books in
quantity to Fortune 500 corporations including Disney, Reebok,
NBC, Abbott Labs, Pfizer, US Healthplans, Subway and many others.

Want to learn how he does it and how you too can get started
selling your books by the truckload to big companies?

You’re invited to a free webinar (or telephone seminar) on
Thursday, Sept. 15, to hear Steve Harrison interview Matthew
about his methods and proven system for selling tons of books.
Register here:

http://www.authortrainingwebinar.com/?10011

Even though the call is free, I promote it as a compensated
affiliate, because too many authors spend far too much time and
effort selling single-copy books, and not enough on bulk sales.

Note: Steve has only 11 spots remaining for his National
Publicity Summit Oct. 12-15 in New York City, where you can
personally meet more than 100 producers and journalists who do
stories and shows for many of America’s biggest media outlets.
The price goes up after tomorrow, Sept. 14. Apply here:
http://www.nationalpublicitysummit2011.com/applyhere/?10011

=====================================
4. Promoting a Breast Cancer Auction
=====================================

This week, four Publicity Hounds have tips for Leticia Meireles
of San Diego, CA, on how to get more traffic to her online
auction that’s raising money for breast cancer research.

From Christel Hall:

“Leticia may get a big boost from social media. In fact, I just
tweeted for her cause:

“Birthday girl asks for friends/family to bid & buy to donate to
cancer cause, rather than give her b-day gifts:
http://www.32auctions.com/organizations/1878/auctions/2039.”

From Judith Bron:

“Every community has a hospital, hospice, health center or some
other health facility that works with breast cancer patients and
breast cancer survivors. Try contacting them and asking if you
can publicize your auction on their website, on their Facebook
page or other communications. If one of these organizations is
holding a dinner to raise funds for the cause, ask if you can
place flyers on tables at the event. Ask if you can put flyers at
health care facilities and in the cafeterias at local hospitals.”

From The Publicity Hound:

“Some big brands have donated items to your auction. Do they have
Facebook pages? If so, thank them publicly for the donation, tag
them, and link to the auction page. Same for all the local
businesses that have donated gift certificates and other items.
Their customers and fans might be very interested in bidding.”

Read all the responses to this week’s “Help This Hound” question
at http://publicityhound.net/?p=9341

Send your own Help this Hound question to
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.

=====================================
5. Help This Hound
=====================================

Carrie Steuer of Itasca, IL, writes:

“I am a ‘Bra Lady’—a direct seller for Essential Bodywear.

“This month, I’m being featured in Family Circle magazine. It’s
an article about me, being a wife and mom and managing my bra
business.

“I am considering writing a press release or something else, but
I don’t know how to do that, or what to say, or what else I
should be doing.

“Can your Hounds lead me in the right direction? My website is
http://www.MyEssentialBodywear.com/breastfriend.”

The Publicity Hound says:

I love the bra care advice at your website I’ll bet other
magazines, women’s newsletter editors and bloggers would too.
Create a simple “tips list” and start pitching. Let’s see what
other suggestions my Hounds can post to my blog at
http://publicityhound.net/?p=9401

======================================
6. Hound Video of the Week
======================================

Thanks to Christel Hall of Minden, NV, for this video of a dog
that just couldn’t make it as a service dog and became a SURFice
dog:

http://www.youtube.com/watch_popup?v=BGODurRfVv4

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

10 ways to be an indispensable media source
http://publicityhound.net/?p=9348

Need a 2-page website? You can be a beta tester
http://publicityhound.net/?p=9386

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

Publicity Tips—Facebook Deadline Oct. 1

September 9th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #571 Sept. 6, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Facebook Deadline Oct. 1

2. Make Your Blog Your Home Base

3. The Press Release Addiction

4. Repeat of TV Talk Shows Webinar

5. Help This HOund

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Facebook Deadline Oct. 1
=====================================

If you’re on Facebook and you have created a page that is
customized and hosted outside of Facebook, you will need to buy
an SSL certificate before Oct. 1. This affects almost all of us.
If you’re in doubt about whether you need it, talk to your web
consultant.

SSL stands for Secure Socket Layer. It lets your customers know
that their transactions and other communications with you are
secure.

You can buy an SSL certificate from hosting services such as
HostGator at
http://secure.hostgator.com/~affiliat/cgi-
bin/affiliates/clickthru.cgi?id=pubhound and GoDaddy at
http://x.co/ZW1h for less than $100.

Please don’t ask me about SSL certificates, because this isn’t my
area of expertise. But this deadline is important enough to
mention here. If you have questions, ask your web consultant or
read this blog post, the best one I found that explains this
topic is at
https://ilocalsearch.net/facebook-pages-changes-ssl-certificate-
requirements-that-you-need-to-know-about

Once this is out of the way, you go back to your checklist of
things you can do at your Facebook account to build a loyal base
of fans who have Liked your pages, the only place on Facebook
where you can promote what you’re selling.

I created a checklist of 33 items that Mari Smith mentioned when
she was my guest during the recent webinar on “33 Ways to Attract
Facebook Fans, Provide Sterling Content & Keep Them Coming Back
for More.” Follow one tip each day, and watch the number of
“Likes” on your page skyrocket.

Read more about how to access the replay and the cheat sheet of
tips, part of the handouts, at
http://www.publicityhound.com/facebookpages.htm

=====================================
2. Make Your Blog Your Home Base
=====================================

It’s darn near impossible to sell something directly from
Twitter, or even the snazziest Facebook page.

But not from your blog.

Your blog is the place where you can promote your expertise,
explain how to use one of your products, answer readers’
questions about your services, or go into great depth explaining
why visitors should donate to a worthy cause you’re promoting.
It’s also the place where you can convince journalists that you
know so much about your topic that they should be using you as a
source, and probably even interviewing you for their articles.

You can post photos and videos at your blog, too. After you’ve
hooked visitors and convinced them they need your products or
services, you can link to a sales page at your website.

The big mistake on social media sites is that most people skip
the blog. They try to take their followers directly from Twitter
to a sales page. Spend a few minutes reading all the junk in your
Twitter feed and you’ll see what I mean.

If you aren’t blogging yet, it isn’t too late to start. I have
yet another cheat sheet for you. It’s more than 100 ways to find
content for your blog so you’re never lacking for ideas. It comes
with the replay of the teleseminar I created with Patsi Krakoff
on “Time-saving Tips for Smart Business Blogging.” Read about
what Patsi will teach you at
http://www.publicityhound.com/publicity-products/marketing-
tapes/businessblogging.htm

======================================
3. The Press Release Addiction
======================================

Writing press releases is like a drug addiction.

It’s a quick fix that feels good, because it makes you think
you’ve really accomplished something. But when you come down from
Cloud Nine, it dawns on you that the press release hasn’t moved
one journalist to call you. The problem of no media attention is
still there–staring you in the face.

Sound familiar?

If so, break the vicious cycle right now by vowing to never write
a press release and send it to a journalist or broadcaster if you
want them to cover your story. Instead, write a compelling,
personalized pitch that tells the journalist, “I know who you
are. I know what you cover. I know what you need. Here’s a story
idea that can help you.”

Keep the press release in your back pocket, just in case they
tell you they are interested in the story and would like a
release along with an interview.

A webinar I hosted recently, “A Simple 5-Part Formula for
Delivering the Perfect Media Pitch and Hitting it Out of the
Park,” shows you how to do what nine out of 10 other people
aren’t doing when they want media attention. They aren’t
customizing pitches.

The replay of the webinar includes handouts that offer samples of
compelling pitches that generated media coverage. When Publicity
Hound Mary Castillo used my formula, two journalists bit and said
they’d cover her client’s story. Find out what she did that you
could be doing at
http://www.publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm

=====================================
4. Repeat of TV Talk Shows Webinar
=====================================

If you missed the webinar on how to get booked on big TV talk
shows like “Rachael Ray,” “Live with Regis & Kelly” and the
“Wendy Wilson Show,” you’re in luck.

Steve Harrison is repeating it at 2 and 7 p.m. Eastern Time on
Thursday, Sept. 8. When you pitch, producers and guest bookers
may ask you a question that you must be ready to answer, pronto.
Find out what it is and learn the inside secrets on exactly what
kinds of guests these shows are looking for. Register for the
call at http://www.tvpublicityteleseminar.com/?10011

=====================================
5. Help This Hound
=====================================

Leticia Meireles of San Diego, CA, writes:

“I just had my birthday and, in lieu of gifts, I’ve been asking
friends to support a cure for breast cancer.

“Many generous business owners helped me to gather almost 100
items to be sold on my fundraising online auction—items on
Ebay, too. Many of them are from retailers and restaurants in San
Diego. Others are from national chains such as BestBuy. All
proceeds will benefit the Susan Komen 3-Day for the Cure.

“I need to raise $10,000, but no one seems to be bidding. What
should I do differently? You can see the items up for bid at
http://www.32auctions.com/organizations/1878/auctions/2039

The Publicity Hound says:

Social media to the rescue. At least that’s what I’d do. I’d find
every social media group possible near San Diego and ask people
to spread the message for you. But that’s just a start. What
about other online promotion ideas, and the many ways you can
spread the word offline? Hounds with ideas for Leticia can post
them to my blog at http://publicityhound.net/?p=9341

======================================
6. Hound Video of the Week
======================================

Check out this dog’s eyes as he stands before a plate of
cupcakes:

http://www.youtube.com/watch?v=iTuOr2vlC-c&feature=
player_embedded

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

Http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

What Taylor Swift can teach you about book marketing
http://publicityhound.net/?p=9320

Press release mistake: Not including a call to action
http://publicityhound.net/?p=9311

Promoting fiction: Should authors fake a memoir?
http://publicityhound.net/?p=9252

9 ways to sneak your website address into media stories
(A guest blog post I wrote)
http://www.arikhanson.com/2011/08/25/9-ways-to-sneak-your-
website-address-into-media-stories/

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

Publicity Tips—How to Follow Up a Pitch

August 25th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #569 Aug. 23, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. How to Follow Up a Pitch

2. Reader’s Digest Wants Your Story

3. How Not to Walk Off the Set

4. Tips for Pitching Local TV News

5. Help This Hound

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. How to Follow Up a Pitch
=====================================

In the old days, a decade ago, PR experts advised that after
pitching a journalist, you should follow up seven times before
you give up and move on.

No more.

Today, smart Publicity Hounds also spend their time doing things
they didn’t have to worry about back then: managing their
Facebook pages, bookmarking, tweeting, sharing industry news on
LinkedIn, blogging, and commenting at other people’s blogs. It’s
impractical and next to impossible to do all that and follow up a
pitch seven times.

When I presented last week’s webinar on “A Simple 5-Step Formula
for Delivering the Perfect Media Pitch & Hitting It Out of the
Park,” I recommended you follow up three or four times.

But when you do, don’t call and say, “Hi, I’m calling to follow
up on….”

It’s better to say, “I sent you information on…” and then offer
something else. That could be a photo opportunity, a graphic, an
additional source or two, or statistics for a sidebar. Sometimes
that extra little nugget will tip the scales in your favor and
encourage the journalist to say “yes.”

One Publicity Hound who attended the webinar already has gotten a
“yes” from two reporters, after using my 5-step formula. Learn
how to access the video replay, handouts and other materials at
http://www.Publicityhound.com/publicity-products/marketing-
tapes/pitchingformula.htm

=====================================
2. Reader’s Digest Wants Your Story
=====================================

Can you write your autobiography in 150 words or less, and
include advice or a life lesson?

If so, you should enter “Your Life…The Reader’s Digest
Version,” a campaign on the magazine’s Facebook page at
http://www.facebook.com/ReadersDigest

Grand prize is $25,000 and lots of exposure. The winning entry
will be printed in the magazine (circulation 17 million).

Jane Lynch, of the TV hit show “Glee,” is spokesperson for the
campaign and submitted the first entry.

After you write yours, you can encourage your friends to vote for
it. The page is a little clunky, and you can’t see all the
entries. But you can search for them by name or topic.

Share a lesson, simple advice, funny moment, or a story about
your life. You can also upload a photo or video.

If you’d rather skip this and spend your time acquiring more
Facebook fans, use the helpful handout I compiled on “33 Ways to
Find Facebook Fans, Provide Sterling Content & Keep Them Coming
Back for More.” It comes with the video replay, MP3 and other
bonuses from the webinar I hosted with Mari Smith recently. she’s
the world’s Number 1 Facebook expert.

Read more about what you’ll be able to do at
http://www.publicityhound.com/facebookpages.htm

======================================
3. How Not to Walk Off the Set
======================================

Former U.S. Senate candidate Christine O’Donnell blew it big time
when she walked off the set of CNN last week while being
interviewed by Piers Morgan.

He asked her opinion on gay marriage. But she said she wanted to
talk instead about her new book. From there, things got really
ugly.

Here’s an entertaining video compiled by CNN reporter Jeanne Moos
on how not to walk off the set of an interview.

http://piersmorgan.blogs.cnn.com/2011/08/19/in-wake-of-the-walk-
off-how-not-to-walk-out-of-an-interview/?hpt=pm_mid

=====================================
4. Tips for Pitching Local TV News
=====================================

The local TV newscast that typically pulls the biggest audience
is at 10 or 11 p.m. on Sunday.

I can’t remember where I heard that statistic, but it’s true in
my house. I never watch the local TV news during the week. But I
always watch it on Sunday night, mostly because I want to see the
weather forecast for the coming week.

Feature stories abound on Sunday night because there’s so little
hard news to report. If you’re pitching local TV, try to figure
out an angle that ties into the coming week. Can you tie into the
changing of the seasons? The weather? An upcoming holiday?

Are you the local angle to a national story that will be in the
news during that week? Is your company or nonprofit doing
something that week that’s newsworthy?

Shawne Duperon, a TV producer, knows all the inside tips on how
to catch the attention of local TV news producers. She shared
them all during the teleseminar “How to Get on the Local TV News
Tomorrow.” Read about what she discussed and how you can access
the audio replay or the downloadable transcript, at
http://www.publicityhound.com/publicity-products/marketing-
tapes/getinthenews.htm

=====================================
5. Help This Hound
=====================================

This week, five Publicity Hounds responded to Dr. Karen Hoving’s
question about whether she should continue to use social media to
market her psychology practice in Aurora, Colo.

From Kevin Green:

“Trust. It’s important for your business. Blogs can be used to
show you know your stuff and are likable, which leads to trust.
Ask for newsletter sign-ups at your blog.”

From Mary Jane Hurley Brant:

“Write articles on topics that you’re an expert in, and then post
on Facebook, LinkedIn and everywhere you can think of. Articles
addressing important topics today drive traffic and it’s
different than a blog. Submitting our articles to credible sites
as Ezinearticles.com (to name one great place) is always helpful
especially when one becomes recognized as an expert.”

From Bruce Bair:

“Twitter is helpful for letting followers know your schedule and
to get them to come to your main site.

“Facebook is a place you can get a following. Be sure you have a
landing page there and that you have content only available
there. Create some video on the problems of prominent people in
the news: Mel Gibson, Lindsay Lohan and Britney Spears.”

The Publicity Hound says:

Read all the responses to this “Help This Hound” question at
http://publicityhound.net/?p=9172

Send your own “Help This Hound” question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.

======================================
6. Hound Video of the Week
======================================

You think dogs can’t spell? Watch this German Short-hair Pointer
listen intently for its owner to drop the clue that signifies
good times ahead. Bogie, my German Short-hair, tilts her head to
the side, just like this one does, when I’m talking to her. Too
cute.

http://www.youtube.com/watch?v=3m78V6ub4ao&feature=related

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

Http://www.publicityhound.com/dogjokebook/

======================================
7. And at My Blog & Mobile Site…
======================================

3 ways to customize a pitch to journalists and get a “yes!”
http://publicityhound.net/?p=9216

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

PublicityTips—TV Interview Emergencies

July 19th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #564 July 19, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. TV Interview Emergencies

2. Why So Many Tweets?

3. Piggyback onto Twitter

4. NYT Writers on Quora

5. Help People Share Your Content

6. Hound Joke of the Week

7. And at My Blog & Mobile Site…

=====================================
1. TV Interview Emergencies
=====================================

It’s 7 a.m., and you’re scheduled to be at the local TV station
for a talk show interview in three hours.

You pull your favorite silk suit from the closet, remove it from
the dry cleaning bag and put on the slacks.

Horrors! They’ve shrunk.

Now what?

If you were prepared, and you’d tried on the outfit yesterday,
you wouldn’t be in this predicament.

But don’t feel bad. I had my own emergency last week shortly
before I was to appear on a live webcast in San Diego, hosted by
Don Crowther, the creator of the Social Profit Formula 2.0 social
media course I took and highly recommend.

Just before I was to leave for the recording studio, I noticed my
tube of liquid lipstick cracked, or the top came loose. And I had
to deal with a gooey mess that stained my fingers bright pink and
caused unnecessary delays and frayed nerves.

That made me think about other emergencies that pop up before and
during TV interviews, like freeway accidents that back up traffic
and make you late for your appearance. Or questions from the
interviewer that you don’t know how to answer. Or a hair stylist
who cancels your appointment the morning of the interview because
she’s ill.

Read my blog post, and be prepared:

http://publicityhound.net/?p=8866

=====================================
2. Why So Many Tweets?
=====================================

Don Crowther, who hosted the webcast I mentioned above,
recommends that Publicity Hounds who use Twitter to promote their
expertise send up to 20 tweets per day.

Why so many? Doesn’t that brand you as a pest?

Not if you’re sharing terrific content. During last night’s
coaching call for people who have registered for his Social
Profit Formula course, he explained that when people log into
their Twitter accounts, they see the most recent tweets at the
top of their feed. Those are the tweets that catch people’s
attention first.

If yours is among them, and readers click on a link you’ve
shared, they might end up at your website or blog or a helpful
article you’ve written that will position you as an expert. Or
they’ll click on a link to someone else’s content-rich article,
and you’ll look like a hero.

Last week, during the launch of Don’s Social Profit Formula 2.0
course, lots of people missed out because they were on vacation
or had to wait for payday, or whatever.

Don has reopened registration for the course (which I’m taking).
I love the coaching calls because I can ask questions. And his
constantly updated material keeps me abreast of the many social
media changes on sites like Facebook and YouTube. I share only a
few tidbits from his course here.

Is the entire course right for you? Only if you want to be far
ahead of your peers and equipped with time-saving tools and smart
strategies that will make you money, not just friends and
followers. Find out how:

https://btconsulting.infusionsoft.com/go/spfopen/a342/

His next coaching call is Monday, July 25. I hope you can join
us.

======================================
3. Piggyback onto Twitter
======================================

Thanks to Publicity Hound Carolyn Howard-Johnson, author of The
Frugal Book Promoter, who tipped me off to this clever way that
KFC piggybacked off a tweet to create great publicity.

KFC paid attention to one of Wade Dwyane’s tweets asking if
anyone was hiring after the NBA lockout.

Dwyane, who plays for the Miami Heat basketball team, used to
work for KFC, so they offered him his old job back. If he’d lead
a team filling KFC buckets fast (instead of NBA baskets), they’d
donate $250,000 to charity.

Here’s the link to read more:

http://aol.sportingnews.com/nba/story/2011-07-11/kfc-offers-
dwyane-wade-a-job-during-lockout?icid=main%7Chtmlws-main-
n%7Cdl10%7Csec1_lnk3%7C218968.

If you don’t have $250,000 to spend on a similar campaign, that’s
OK.

“You just need to keep your marketing bonnet on so that when the
opportunity arises, you will be there,” Carolyn says.

To subscribe to her excellent ezine, Sharing with Writers, send a
SUBSCRIBE message to HoJoNews@aol.com.

=====================================
4. NYT Writers on Quora
=====================================

Three writers for The New York Times will be on Quora today, and
the next two Tuesdays, answering questions related to their new
books. They are:

–Financial writer Diana Henriques

–Business columnist Gretchen Morgenson

–Deputy national editor Adam Bryant

If you’re a smarT Publicity Hound who wants to get in front of
them, you won’t be pitching. Instead, you’ll be asking questions
related to the writers’ expertise. And you’ll be paying attention
to the answers, which might provide fodder for weaving into your
next pitch.

Publicity Tips— I am Not a Flake

June 29th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #561 June 28, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. I am Not a Flake

2. Use Glue to Grab Facebook Fans

3. Pull Journalists with Video

4. Why You Should Care About Klout

5. Confidence in Media Still Low

6. Hound Quote of the Week

7. And at My Blog & Mobile Site…

=====================================
1. I am Not a Flake
=====================================

Pay attention to the way the 2012 presidential candidates answer
tough questions on the talking head shows.

On “Fox News Sunday” with Chris Wallace this past weekend, GOP
candidate Michele Bachmann–love her or hate her–gave Publicity
Hounds a valuable lesson on how to bridge from a very difficult
question to a talking point.

Wallace told Bachmann that she has a history of making
“questionable statements” or gaffes.

“Are you a flake?” he asked.

Without flinching, Bachman responded, “I think that would be
insulting to say something like that because I’m a serious
person.”

She launched into a recitation of her background and
accomplishments.

Here’s the important part. At no time did she ever respond, “I am
not a flake.”

If she had, the video clip of her saying, “I am not a flake”
would have been rebroadcast thousands of times between now and
the election–on political ads, news shows, blogs, YouTube and
elsewhere.

If a reporter asks you a question that you think is unfair,
insulting, or irrelevant to the interview, say so. Then, use a
transition and bridge to one of your talking points.

Wallace, it turns out, ended up issuing a video apology to
Bachmann and also calling her.

In my “Special Report #2: Questions You Can Expect Reporters to
Ask During an Interview,” I explain which questions are innocent,
and which are deliberate traps. If you want to be media-savvy,
you must know the difference.

Read more about the report here and stay out of trouble for only
$10:
http://publicityhound.com/publicity-
products/reports.html#SpecialReport2

=====================================
2. Use Glue to Grab Facebook Fans
=====================================

Why is it that some people have so much trouble generating
interest in their Facebook pages?

Yet, other people, like Mari Smith, one of the world’s foremost
experts on Facebook, seem to have a big pot of glue that they
slather onto their pages and capture whoever happens to stop by?

Mari’s glue is in the form of interesting videos, status updates
that tip off fans to other people’s how-to articles about
Facebook and Internet marketing, and compelling polls and
surveys. She promotes other people’s webinars, teleseminars and
products that she thinks her fans will find valuable.

And she sparks lively discussions that make readers stick like
glue to the page and, often, participate.

Mari does something else that keeps those fans coming back for
more—-and this is the page’s real value. Almost every day, she
answers people’s questions about Facebook and a variety of other
topics. Sometimes the same questions keep popping up. And she
keeps giving the answers. And attracting even more fans.

Tomorrow, at 4 p.m. Eastern Time, she’ll dip into her Facebook
glue pot and show you what’s inside, when she’s my guest on the
webinar, “The Best Ways to Attract Facebook Fans, Provide
Sterling Content and Keep Them Coming Back for More (Just Like
the Celebrities Do).”

In my eyes, Mari is the Number One expert on Facebook. You do not
want to miss this one.

Join us by registering here:
http://www.on2url.com/app/adtrack.asp?MerchantID=20214&AdID=
559760

=====================================
3. Pull Journalists with Video
=====================================

What are the two hottest online trends right now?

For my money, it’s online video and social media.

And the cool thing is, social media expert Don Crowther has just
posted a new free video revealing how his clients are combining
the two to generate a TON of traffic every month and make a LOT
of money. You can do the same thing they’re doing to attract the
attention of journalists who are searching online for people with
your expertise.

What’s really nice is that Don reveals his super simple, nothing-
fancy-needed, video creation strategy that lets you create
multiple videos in no time–maybe an hour tops.

He has made things even easier with a downloadable worksheet you
can use to brainstorm your video ideas and customize your own
traffic strategy.

Plus, Don’s giving away his list of exactly what you should buy
to put together your own video studio, no matter what your budget
is. Finally, someone is answering that key question for all of
us!

If you want to use social media to drive traffic, make money and
pull journalists to you, this video is a must.

Check out the driving traffic video here:
https://btconsulting.infusionsoft.com/go/vid3/a342/

======================================
4. Why You Should Care About Klout
======================================

If journalists are thinking of calling you, but want to find out
how influential you really are online, all they have to do is go
to Klout at http://www.Klout.com and plug in your Twitter handle
in the search box in the upper-right corner.

Klout will deliver your score, from 0 to 100.

This is quickly becoming the Number One site for measuring online
influence.

Previously, Klout based your score on your activity on Twitter
and Facebook. It recently added LinkedIn to its algorithm.

If you’re on LinkedIn, good for you. But are you using it to
connect with the right people, flaunt your expertise to your
target market, generate sales leads and raise your Klout score?

Let Wayne Breitbarth take you by the hand and walk you step-by-
step through the most important parts of LinkedIn. He was my
guest during the webinar on “Your LinkedIn Power Formula Part 2:
Advanced Strategies for Writing a Killer Profile, Cashing in on
Groups and Creating Company Pages.”

We recorded it, and I’m offering the video replay. Read more
about what he’ll teach you to do here:
http://www.Publicityhound.com/linkedinpowerformulapart2.htm

=====================================
5. Confidence in Media Still Low
=====================================

A new Gallup Poll shows Americans’ confidence in newspapers and
television news rebounded slightly in the past year, having been
stuck at record lows since 2007.

The 28 percent of Americans who express a great deal, or quite a
lot, of confidence in newspapers and the 27 percent who say the
same about television news still lag significantly behind the
levels of trust seen through much of the 1990s and into 2003,
however.

Newspapers and television news rank 10th and 11th in confidence,
respectively, among the 16 institutions tested.

Read the results here:

http://www.gallup.com/poll/148250/Americans-Regain-Confidence-
Newspapers-News.aspx

The results of this poll demonstrate why social media is
paramount in a publicity campaign.

======================================
6. Hound Quote of the Week
======================================

Thanks to Publicity Hound Paula Daniel Peconic, NY, for this
quote about dogs:

“A dog is not ‘almost human,’ and I know of no greater insult to
the canine race than to describe it as such.”

–John Holm

======================================
7. And at My Blog & Mobile Site…
======================================

Mari Smith to share her Facebook ‘pot of glue’ Wednesday
http://publicityhound.net/?p=8764

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

Publicity Tips—Attract Rabid Facebook Fans

June 24th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #560 June 21, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Attract Rabid Facebook Fans

2. Why Social Media Doesn’t Work

3. Dreaded Check-passing Photos

4. Land a Corporate Sponsor

5. Promote a Restaurant Reopening

6. Hound Quote of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Attract Rabid Facebook Fans
=====================================

Mari Smith’s Facebook page has become the go-to place for people
who have questions about Facebook.

On any given day, dozens of people post questions–some of them
no-brainers and some of them so perplexing that even Mari doesn’t
know the answer. But she always finds out and shares the
information with her readers.

She also encourages her more than 43,000 fans to share their best
tips–and share they do.

I learned, for instance, that if you tag someone on Facebook with
his or her first and last name, you can simply remove the last
name after it’s already highlighted in blue, and the status
update will still show up on that person’s page. Removing the
last name makes the message more personal. Very cool!

Mari is arguably the world’s Number 1 Facebook expert. She’s
smart, funny, helpful, and I love listening to her “wee” Scottish
accent.

That’s why I was thrilled when she accepted the invitation to be
my guest expert on a webinar at 4 p.m. Eastern Time on Wednesday,
June 28. Choosing the topic was easy. The Number One question
people ask me is, “How do I get more people to Like my page?”

She’ll explain more than a dozen ways (knowing Mari, it will be
closer to two dozen) to attract Facebook fans, provide sterling
content, and keep them coming back for more (just like the
celebrities do).

I took the big batch of question you’ve been asking the last few
months and forwarded them to her so she’ll be ready with the
responses.

One particularly knotty topic is contests. Mari wrote last week
that most people violate Facebook’s Terms of Service when they
sponsor contests. I almost did, too, until I read what she wrote.
Break the rules, and Facebook can close down your account,
pronto.

She’ll cover how to sponsor contests in detail, and address other
frequently asked questions. I’ve also asked her to explain how
you and I can encourage people to post questions on our pages so
we can imitate her, and be the go-to sources for up-to-the-minute
news in our industry.

Join us at 4 p.m. Eastern Time on Wednesday, June 29. Register at
http://www.Publicityhound.com/facebookpages.htm.

=====================================
2. Why Social Media Doesn’t Work
=====================================

Don Crowther, the Top Gun of social media whose SMARTS course has
been my guiding light for last two years, just posted a free, new
video called “Social Media Doesn’t Work.”

Watch it here and then, correct what you’re doing wrong:

https://btconsulting.infusionsoft.com/go/spf2/a342/

Don readily admits that for most people social media doesn’t
work. And the reason is simple: It’s because of a costly mistake
that most social media marketers are making right now, a mistake
that will doom your social media efforts to failure.

The good news is, Don shows you the deceptively simple, but
highly effective secrets that can turn it all around, and sell
more books or products, get more consulting assignments and paid
speaking engagements, or just plain make more money with social
media.

You’ll also get a downloadable worksheet that shows you in just 5
minutes precisely how well you’re doing with social media. You’ll
quickly discover whether you’re wasting your time, or are on your
way to making serious money.

Last thing: You can watch the video on your iPhone, iPad or
iTouch without any hassles or delays.

Watch it here:

https://btconsulting.infusionsoft.com/go/spf2/a342/

=====================================
3. Dreaded Check-passing Photos
=====================================

When I presented a workshop on Saturday at the international
convention of the General Federation of Women’s Clubs, I asked
all Publicity Hounds in the audience to stand, raise their right
paws, and repeat after me:

“I solemnly swear to never assign, take or appear in photos of
checkpassings, ribboncuttings and groundbreakings.”

Everybody had a good laugh, especially when I projected onto the
big screen one photo after another of those incredibly boring
ribbon-cutting ceremonies with the giant cardboard scissors, and
a second set of photos of checkpassings, with the oversized
cardboard checks that dwarfed the people standing on each side of
them.

“Enough, already,” I told them. “You can do better than that.”

One audience member said her club donated money for exercise
equipment to a local hospital. Rather than assigning the photo
we’ve all seen a million times, the dreaded checkpassing, club
members waited until the exercise equipment was delivered.
Dressed in workout clothes, they hopped aboard the equipment and
walked, ran, rowed, pulled and sweated their way to a great photo
that appeared in the local newspaper.

PR guy Dan Collins gives dozens more ideas on how to steer clear
of trite photos. He was my guest during the teleseminar “Fun
Alternatives to Boring Groundbreakings, Ribboncuttings and
Checkpassings.” It’s available as a CD or electronic transcript
you can download right now.

======================================
4. Land a Corporate Sponsor
======================================

One of the best ways for corporations to market themselves is
through experts like Brendon Burchard and Jacqueline Whitmore.
And maybe even you.

After a lot of trial and error, Brendon cracked the code and
developed a surprisingly easy way to get major companies like
Wachovia, Coke, Toyota and Sony Pictures to promote and sponsor
his books, publicity and speaking tours.

Jacqueline has had equally impressive success.

She’s been the gift-giving expert for Sam’s Club, the gift-buying
expert for Office Depot, and a national spokesperson for Sprint.
She also has partnered with Clarisonic skin care products and
Hologic, which sells imaging equipment for the health care
industry.

In both cases, Brendon and Jacqueline found companies that were a
perfect fit with their area of expertise and have received
mountains of free publicity from national print and broadcast
media.

“When you’re aligned with a corporation, especially a Fortune 500
company, or one that has a reputable name, you’re perceived as
more credible because that corporation has chosen you as its
spokesperson,” Jacqueline says.

In fact, at the National Speakers Association convention several
years ago, Jacqueline heard Brendon speak about how to land
corporate sponsors and said he was one of the highest-rated
speakers at the event.

This year, Brendon will share his secrets during a free
teleseminar this Thursday, June 23, with Steve Harrison. Discover
how you can use his methods to promote your own book, product or
business, just like Brendon and Jacqueline do, and get PR firms
to pay all your expenses.

The call will be presented twice–-at 2 and 7 p.m. Eastern. If
you can’t make it, please recruit someone to listen and take
notes for you. Register at
http://www.SponsorshipTrainingTeleseminar.com/?10011 (I’m a
compensated affiliate for Steve Harrison).

=====================================
5. Promote a Restaurant Reopening
=====================================

This week, seven Publicity Hounds have tips for Timothy Nishimoto
of Portland, Ore., owner of Vino Paradiso Wine Bar & Bistro, who
is looking for suggestion on changing the name of the restaurant.
He wants to know how to coordinate PR–drip it out little by
little or announce it all at once?

From Jenni Bowring:

“Courting the local food writers/bloggers is key to creating
advance buzz. Invite them-–when you, the food, and your chef are
ready–-to an advance, food-writers-only tasting.

“Close the restaurant for an evening (if possible) to make it
even more exclusive, or hold a kitchen dinner for them if closing
would be a hardship. Invite them to screen the new menu and taste
the food with carefully chosen wine pairings (perhaps the new
menu could include a wine pairing suggestion for each entrée).

“Each tabletop should have something in the center with the
message about the re-naming.”

From Everett:

“Here is my reaction to your current name (Vino Paradiso: A
friendly wine bar and bistro). Using ‘vino’ and ‘wine’ is a
redundancy, but not a felony. It would indeed be nice if you
could eliminate the repetition. ‘Bistro’ is actually a French
word, although perhaps not everyone knows that. Using a French
word might detract from your desire to communicate the new
Italian menu…You might even consider ‘Vino Paradiso
Restaurant.’ It says it all.”

From Shelley Hunter:

“There is a very popular and long-standing burger joint in Davis,
Calif., that was called Murder Burger. I think the name was
originally about butchering the beef. For obvious reasons, they
also decided to change the name. They, too, held a contest.

“I remember the contest because my brother-in-law (in college at
the time) and all his buddies were thinking of names to win free
food. I think the winner got a burger a week for a year, or
something like that. The name was changed to Redrum Burger,
which is brilliant if you’ve seen The Shining and is perfect for
this college town. I chuckle every time I see the sign and always
remember the contest.”

The Publicity Hound says:

Read all the responses to this “Help This Hound” question
http://publicityhound.net/?p=8690

Send your own question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.

======================================
6. Hound Quote of the Week
======================================

“You can say any foolish thing to a dog, and the dog will give
you a look that says, ‘My God, you’re right! I never would’ve
thought of that!’” — Dave Barry

======================================
7. And at My Blog & Mobile Site…
======================================

Facebook, inflight mag titles added to inventory closeout
http://publicityhound.net/?p=8752

Do you buy ads? Offer a testimonial for free publicity
http://publicityhound.net/?p=8714

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

=======================================
Joan Stewart
The Publicity Hound

Publicity Tips—Weinergate’s 5 PR Lessons

June 7th, 2011 by JStewart in Publicity Tips

The Publicity Hound’s
Tips of the Week
Issue #558 June 7, 2011
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Weinergate’s 5 PR Lessons

2. Facebook Best Practices Guide

3. Duck Makes Home at Home Depot

4. Your Biggest Publicity Problem?

5. Inventory Closeout Next Week

6. Hound Video of the Week

7. And at My Blog & Mobile Site…

=====================================
1. Weinergate’s 5 PR Lessons
=====================================

What a week for learning about crisis communications.

Here are five important lessons that Rep. Anthony Weiner taught
Publicity Hounds. You’ve heard them all before:

–Don’t lie. Weiner thought he could fib his way through the
crisis. But at almost every media interview, he got himself
tangled up in his own lies and kept changing his story.

–Don’t criticize the messenger. He called a reporter a “jackass”
for asking a logical question, and that showed he was combative.

–Prepare talking points and stick to them. Weiner agreed to
numerous media interviews but kept digging a deeper hole because
he wasn’t prepared.

–When dumping bad news, tell it all, tell it first and tell it
fast. The drip-drip-drip of bad news throughout last week helped
this story grow long legs.

–Take responsibility. Weiner claims “responsibility for my
actions” but adamantly says he won’t resign. Expect politicians
from both parties to pile on throughout the week and keep this
story at the top of the news. A resignation would end the media
frenzy.

Learn more about how to respond in a crisis. Crisis counselor
Jonathan Bernstein was my guest during a teleseminar on “How to
Keep the Media Wolves at Bay” and explained how to deal with a
variety of issues, from tape-recorded interviews to hostile
reporters. Read more about what you’ll learn at
http://www.publicityhound.com/publicity-products/marketing-
tapes/media_wolves_atbay.htm

=====================================
2. Facebook Best Practices Guide
=====================================

Still puzzled about how to make Facebook work for you?

Check out the free Facebook Best Practices Guide from Facebook-
Studio.com. They did a super job of presenting their tips in an
easy-to-understand format.

All their tips fall into one of five categories of guiding
principles:

–Build a strategy that’s social by design.

–Create an authentic brand voice.

–Make it interactive.

–Nurture your relationships.

–Keep learning.

I found incredibly helpful tips on how to use Facebook ads, apps,
widgets, social plugins and more. Claim your copy here:
http://www.facebook-
studio.com/fbassets/media/856/FacebookBestPracticeGuide.pdf

Used in combination with the webinar I offered on “12 More Ways
to Avoid Missed Opportunities with Facebook,” you’ll have more
than enough ideas on how to make Facebook work for you. Read more
about what Christine Buffaloe taught during the webinar at
http://www.publicityhound.com/publicity-products/marketing-
tapes/facebook12ways.htm

=====================================
3. Duck Makes Home at Home Depot
=====================================

Home Depot in Bangor, Maine, generated fabulous publicity on CNN
recently with a feel-good story about a mallard duck that built a
nest and laid its seven eggs in the garden aisle.

The story had three key elements that TV cameras love: people,
color and motion.

And two more things: a sales associate named Brenda Hatch (great
last name) who made for a fun interview, and the fact that the
duck has returned for the second year to make its nest in the
same place.

Watch:
http://www.cnn.com/video/#/video/us/2011/06/02/me.home.depot.duck
.wvii?hpt=hp_t2

TV producer Shawne Duperon says it’s often easy to call a TV
station and get onto the news the same day. Read more about the
TV pitching tips she shared during the teleseminar I hosted with
her:
http://www.publicityhound.com/publicity-products/marketing-
tapes/getinthenews.htm

======================================
4. Your Biggest Publicity Problem?
======================================

I had a second set of botox injections into my vocal chords, last
week, to remove the straining in my voice caused by spasmodic
dysphonia (you can read about it at my blog at
http://publicityhound.net/?p=8142).

So far, I’ve noticed only a slightly higher pitch to my voice,
and I’m thrilled! The after-effects should disappear within a
week.

That means I can start planning more webinars on topics that will
help you with publicity, PR and social media.

But I don’t want to guess about topics you need. I want you to
tell me.

What’s your Number One publicity problem that keeps you up at 3
a.m.? What PR training do you need? Is there a certain expert who
I should invite as a guest?

Click here and suggest a topic:

Mailto:JStewart@PublicityHound.com?=SuggestedWebinar

=====================================
5. Inventory Closeout Next Week
=====================================

I’m still clearing out my inventory, and finding more CD and
transcript titles to add to my inventory clearance.

It will be ready next week. Promise.

======================================
6. Hound Video of the Week
======================================

Thanks to Elaine Grassbaugh of Columbus, Ohio, for this video of
Bizkit, the sleep-walking dog:

http://www.youtube.com/watch?v=z2BgjH_CtIA

======================================
7. And at My Blog & Mobile Site…
======================================

Lulu.com: You get what you pay for, says Book Shepherd
http://publicityhound.net/?p=8586

Nonprofits: Patch.com offers volunteers, free ad space
http://publicityhound.net/?p=8571

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicityhound

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
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Joan Stewart
The Publicity Hound

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