The Publicity Hound’s
Tips of the Week
Issue #519 Aug. 24, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. My New Twitter Strategy

2. Why Can’t They Find You on Twitter?

3. Replay of Teleseminar for Authors

4. Important Deadline Today

5. Let’s Ban Groundbreaking Events

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blogs & Mobile Site…

=====================================
1. My New Twitter Strategy
=====================================

If you’re like me, and you’re on Twitter, you love to share
helpful articles and blog posts you see elsewhere, and retweet
other people’s content.

Most of my tweets lead my followers to interesting and compelling
information written by other experts. Sure, I link to my own blog
posts and articles, but it’s a heck of a lot easier to just
scroll through my Google Reader and share somebody else’s
content, without thinking too hard, instead of writing my own.

When I read a blog post last week written by Mark Faggiano at the
Mashable blog, it dawned on me that I’m not doing a good enough
job positioning myself as a subject matter expert.

What’s missing, I concluded, is a steady stream of my own advice,
original thought and opinions about publicity and PR topics. If
you aren’t providing those, Mark says, you aren’t a subject
matter expert on Twitter. You’re simply a news channel.

Mark adds that subject matter experts should also avoid writing
status updates such as what they’re doing or where they’re going.
He even says that no status updates are OK.

Read his entire post at
http://socialmediatoday.com/markfaggiano/163726/three-keys-being-
subject-matter-expert-twitter and then decide if you need to
change your Twitter strategy, too.

======================================
2. Why Can’t They Find You on Twitter?
======================================

If someone needs a person with your expertise, they can go to
http://www.Search.Twitter.com and search by keyword phrase, name,
location or topic.

But what if that’s not where they’re looking?

Instead, they’re at one of the dozens of Twitter directories. If
you’re not listed in those directories, they won’t be able to
find you. But they might find several of your competitors there,
start following them, and become rabid fans. And you’re left in
the cold.

Learn about the most important Twitter directories where you must
have a presence, and dozens of other tips on how to use Twitter
lists and directories to save hours of time, form relationships
with journalists, become that subject matter expert I mentioned
above, and create and solidify your brand.

My webinar at 3 p.m. on Thursday, Aug. 26, will include step-by-
step directions and advice on how to create a powerful strategy
for using lists. Many Publicity Hounds are confused about this
topic and I’m swamped with questions. If you can’t attend live,
you’ll get the link to the video replay and the MP3, plus
handouts and a free report on “How to Use Twitter for Business to
Network, Promote, Sell, Recruit & Profit.”

If you missed the five tips I sent you last week, you can read
them at my blog at
http://publicityhound.net/5-ways-to-use-twitter-lists-for-pr-
publicity/ or go directly to the webinar registration page at
http://www.publicityhound.com/publicity-products/marketing-
tapes/twitterlists.htm

=====================================
3. Replay of Teleseminar for Authors
=====================================

Publishing and marketing mentor John Eggen hit it out of the park
during the teleseminar I hosted last week on how to “Write a
Client-Attracting Book Fast That Makes $150,000 Even Before It’s
Published” (and more thereafter).

Participants loved the timeline he gave on exactly how many weeks
you should spend writing, editing, designing, printing and
shipping your book. While some authors exceed his 90-day window
for producing a book, they still complete the task in far less
time than it takes many other authors who labor for years over
their books. Those unfortunate authors turn the process into a
grueling, exhausting exercise that eats up precious time and
exceeds their budget, often by thousands of dollars.

I recorded the call and you can listen to it, including the
killer question-and-answer session, at http://tinyurl.com/25blcta

There’s a valuable free gift (a $265.00 value) offered to
attendees during the interview, but it will only be honored for a
few more days. When it’s gone, it’s gone.

Claim your teleseminar recording at http://tinyurl.com/25blcta

======================================
4. Important Deadline Today
======================================

Today is the last day to take advantage of the early-bird
discount to attend the National Publicity Summit in New York
City, Oct. 20-23.

Only 24 of 100 slots are still open, and the price goes up by at
least $200 for anyone who applies after today.

When you attend the summit, you’ll personally meet over 100 top
journalists/producers who do stories and shows for major media
like: ABC’s The View, CNN, Fox News, Today Show, Woman’s Day,
MSNBC, 48 Hours, Live With Regis & Kelly, Fox & Friends, ABC’s
20/20, USA Weekend, Dateline NBC, Health, Entrepreneur, Family
Circle and many more top outlets. I’m a compensated affiliate and
I promote the summit because of the many great results I’ve heard
and seen from Publicity Hounds who have attended.

Apply at http://www.nationalpublicitysummit.com/apply/?10011

======================================
5. Let’s Ban Groundbreaking Events
======================================

This week, four Publicity Hounds have tips for Lois Kirkpatrick
of Fairfax, Va., who works for a large county government, and
needs alternatives for ground-breaking events.

From Jay Hamilton-Roth:

“Why not create a time capsule at the event? Have people bring
photos, newspaper clippings, drawings, etc. to bury. This could
involve kids and adults, with the bonus of a contest for the best
or smallest or heaviest time capsule submissions.”

From Karen Zapp:

“Get a Flip video camera and record a video as the contractor
begins the site prep work. Ideally, they’re excavating with heavy
equipment. Then have someone engaging in the foreground sharing
key pieces of information about the project.”

From Gail Sideman:

“Hold events that give back to the community when you announce
the opening/reopening of a government venue. For a library,
organize a book drive for those who cannot afford new books or
are challenged for transportation to the library. Some of those
books may also go to the shelter during its opening.

“Regarding the shelter, hold a drive for baby items, such as
diapers, bottles and the like so that the new facility may be
well stocked.”

The Publicity Hound says:

Read all the responses to this “Help This Hound” question at
http://publicityhound.net/?p=6913 and then check out “Fun
Alternatives to Boring Ground-breakings, Ribbon-cuttings and
Check-passings” at
http://www.publicityhound.com/publicity-products/marketing-
tapes/groundbreakings.htm

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound and
include your city and state.

======================================
6. Help This Hound
======================================

Deborah Lott of Giddings, Texas, writes:

?My husband and I opened a casual pizza and Italian restaurant in
the small Texas town of Giddings, population 5,000, on Hwy. 290,
a major highway between Austin and Houston.

?We have been open for only six months and are having a hard time
getting local residents to dine here. Money is tight so
advertising has been minimal.

?We are open to any and all ideas to help us keep our doors open.
The first three months we were open, we were doing great, but
this summer has been a hardship.?

The Publicity Hound says:

Deborah, you’re not the only restaurant owner who’s hurting.
That’s why tips from my Hounds are more important than ever. Post
them at my blog at http://publicityhound.net/?p=6959

=====================================
7. Hound Joke of the Week
=====================================

Thanks to Twitter follower @NathanBryce for this one:

A dog gave birth on the side of the road and was cited
for…littering.

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://www.publicityhound.com/dogjokebook/

====================================
8. And at My Blogs & Mobile Site…
====================================

Great fodder for retweeting:

How to turn a Golf Digest article into more publicity
http://publicityhound.net/?p=6944

5 ways to use Twitter lists for PR, publicity
http://publicityhound.net/?p=6929

How to link your Twitter and Facebook accounts
http://www.mysocialmediasolution.com/?p=438

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #518 Aug. 17, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Grade Your Online Presence

2. TweetBeep Saves Time

3. Your Darn Smart Competitors

4. Make Money While Writing Your Book

5. Publicity & Survey Secrets

6. Help This Hound

7. Hound Video of the Week

8. And at My Blogs & Mobile Site…

=====================================
1. Grade Your Online Presence
=====================================

For all the time we spend discussing how to build an online
presence, we spend too little time talking about how to measure
the results.

That’s why Hubspot’s 10 grading tools at http://grader.com/ are a
good place to start.

They grade your influence on Twitter, Facebook and LinkedIn. They
measure the effectiveness of your website and press releases.
There’s even a fun little tool that shows you how to get the most
out of FourSquare.

Authors, there’s one for you, too, that helps you improve the
marketing of your books.

If you sell anything online, http://Action.Grader.com lets you
optimize your calls-to-action. You can determine which content is
likely to generate the most clicks.

I used several of the tools to see how I rank and found some of
my scores overly generous, particularly my 100 percent Twitter
ranking, or falling far below where I thought they should be.
This isn’t scientific, but it’s one way to get a quick overview
of your online presence. In a few cases, your results will
include specific instructions on how to improve your scores.

Try it and let me know what you think.

======================================
2. TweetBeep Saves Time
======================================

Thanks to Publicity Hound Tom Ciesielka, a PR pro from Chicago,
Ill., for recommending TweetBeep.com, a free tool at
http://www.TweetBeep.com that can save you hours of time hunting
for conversations about your area of expertise.

The web-based application lets you create a search for any
keyword or phrase on Twitter, and receive hourly updates via
email when any tweets include that keyword, phrase or hashtag.

“TweetBeep is an easy tool for tracking talk on Twitter about
your company, website, events or products and services,” Tom
says. “By monitoring the conversation about your brand, you can
make sure you are managing your reputation and engaging with
people who are interested in you–people who can become potential
clients.”

You can also use TweetBeep as a way to measure the level of
interest in various campaigns, or track the reactions to your
company’s announcements or events.

“With targeted information delivered directly to your inbox,
you’ll be sure to never miss a beat–or a tweet,” says Tom, who
included this tip in his excellent PR newsletter at
http://www.tcpr.net/tips.php

=====================================
3. Your Darn Smart Competitors
=====================================

Ever read a blog post, article, or tweet from one of your
competitors, and wonder how Little Miss Smarty Pants got so darn
smart?

I have. But I don’t just sit here and scratch my head. I go to
her Twitter profile and check out her Twitter lists.

Does she have a list of the smartest PR people? The top marketing
gurus? The very best social media coaches? A list of people who
blog about blogging? If so, am I on any of them?

Whether I am or not, I’ll add her best lists to my lists. I’ll
read the tweets from top experts she follows, including those who
provide stellar content worth retweeting so my more than 15,000
followers retweet that information to their tribes, making me
look good.

But that’s only one way to use Twitter lists. Publicity Hounds
have sent me so many questions about this topic, and about
Twitter directories, that I’m hosting a webinar at 3 p.m. Eastern
Time on Thursday, Aug. 26. Come with questions! Register at
http://www.Publicityhound.com/publicity-products/marketing-
tapes/twitterlists.htm and, as one of your bonuses, get a copy of
my special report “How to Use Twitter for Business to Network,
Promote, Sell, Recruit & Profit.”

======================================
4. Make Money While Writing Your Book
======================================

Yesterday, I emailed you the three disarmingly simple tips from
publishing and marketing mentor John Eggen on how to start making
money from your book long before it’s published.

John has many more tips he’ll share with you tomorrow night, Aug.
18, from 8 to 9:15 p.m. Eastern Time when we present the
teleseminar on how to “Write a Client-Attracting Book Fast that
Makes Up to $150,000 Before It’s Published.” He’s including a
package of three bonuses at the end that I’ve never seen offered
before, including one worth $265. Your time will be well spent.
Promise.

This session applies primarily to Publicity Hounds who are
writing or thinking of writing a non-fiction book. If you write
fiction, you’ll benefit, too.

We’re expecting several hundred people on the call. Register at
http://mypublishingopportunity.com/joans/ and come with your
questions!

======================================
5. Publicity & Survey Secrets
======================================

Two things you don’t want to miss:

–The replay of Jeanne Hurlbert’s content-packed session last
week on how to use surveys for PR and to grow your business. Find
out if you’re guilty of “survey suicide.” Grab the replay before
5 p.m. Eastern tomorrow, Aug. 18. Learn more about it at my blog
at http://publicityhound.net/?p=6893

–The video from Steve Harrison on “The Biggest Secret for
Getting Major National Publicity for Your Book, Product or
Message”:
http://www.thebigsecrettogettingpublicity.com/?10011

(Both are good fodder for retweets.)

======================================
6. Help This Hound
======================================

Lois Kirkpatrick of Fairfax, Va., writes:

“I work for a large county government that has a variety of
groundbreaking/grand opening events.

“The facilities range from libraries, parks and public safety
buildings to homeless shelters and mental health centers.

“What are some things we can do instead of the dreaded VIPs-
holding-shovels groundbreakings and VIPs-holding-scissors ribbon-
cuttings? I’m looking for general ideas that can be applied to
most types of facilities.”

The Publicity Hound says: While we’re on the subject, Hounds, how
about giving Lois some ideas for those equally obnoxious check-
passing ceremonies with the giant, oversized cardboard checks?
Post your best ideas to my blog at
http://publicityhound.net/?p=6913

=====================================
7. Hound Video of the Week
=====================================

You’ll love this short video which proves that many dog owners
do, indeed, look like their dogs:

http://www.youtube.com/watch?v=642qxehEcGg

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://www.publicityhound.com/dogjokebook/

====================================
8. And at My Blogs & Mobile Site…
====================================

Great fodder for retweeting:

7 ways to use surveys for publicity, PR, business-building
http://publicityhound.net/?p=6893

21 ways to promote your webinars and teleseminars
http://publicityhound.net/?p=6877

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #517 Aug. 10, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

===================================
In This Issue
===================================

1. Grab Attention on LinkedIn

2. What’s Your #1 Free PR Tool?

3. How Others Perceive You on Twitter

4. Make Money While Writing Your Book

5. Read Your Customers’ Minds

6. Publicity Summit Discount Ends Today

7. Dog Joke of the Week

8. And at My Blogs & Mobile Site…

=====================================
1. Grab Attention on LinkedIn
=====================================

With more than 70 million people on LinkedIn, it’s often
difficult to attract attention to your profile, particularly if
you’re in a crowded industry.

But Paul Furiga, owner of WordWrite Communications in Pittsburgh,
Pa., has found an unusual way to do just that.

In his LinkedIn profile, rather than stating his job title, he
includes a pithy one-sentence elevator pitch that quickly
summarizes what he does at his PR firm:

“I use every tool in the public relations toolbox to make our
clients the heroes in their own stories,” it says.

It’s easy enough to do. When creating your profile, you simply
include your elevator pitch where your job title would be.

I discovered this last week as I was posting a question to
LinkedIn about what PR people think is their Number One free PR
tool. I liked Paul’s idea so much that I wrote a blog post about
it for SocialMediaToday.com at
http://socialmediatoday.com/publicityhound/157407/how-tweak-your-
linkedin-profile-stand-out-crowd

You can even see how I illustrated it with screen shots to show
how his profile really stands out.

That’s one tiny way to promote on LinkedIn. Social media expert
Scott Allen shared more tips that involve well-thought-out
strategies, not just tactics, during the two-part teleseminar I
conducted on “How to Use LInkedIn to Promote Anything–Ethically
& Powerfully” at
http://www.publicityhound.com/publicity-products/marketing-
tapes/linkedin.htm

======================================
2. What’s Your #1 Free PR Tool?
======================================

I’m compiling a list of free tools that Publicity Hounds use in
their PR and publicity campaigns, and I’d like to hear about your
favorite, not including this newsletter.

Examples:

–Any of the free media leads services like PitchRate, Reporter
Connection, HARO or the new service called NewsBasis.

–The free social media press release template from Shift
Communications at
http://www.shiftcomm.com/downloads/smprtemplate.pdf

–My free course on how to write and distribute online press
releases at http://www.89pressreleasetips.com

–A blog or ezine.

Let’s hear it. What’s the one free PR tool you absolutely cannot
live without? Email me, put “PR Tool” in the subject line and
explain where other Publicity Hounds can find it.

Mailto:JStewart@PublicityHound.com?subject=PRTool

=====================================
3. How Others Perceive You on Twitter
=====================================

The two best ways to put yourself in front of influential people
on Twitter are to:

–Retweet them. Your tweets will show up in their Mentions
column, and if you retweet them often enough, they’ll know who
you are.

–Reply to their tweets. Many people, even big-wigs, will be more
than happy to carry on a conversation with you.

How do you find the most influential people in Twitter? One way
that really saves time is to check out other people’s Twitter
lists and see who they’ve identified as the best (fill in the
blank) within an industry. When you subscribe to THEIR lists,
you’ll see a list of all the tweets from people they’ve
mentioned.

Publicity Hounds have flooded my email inbox with Help This Hound
questions about how to use Twitter lists, a topic that isn’t
answered easily in a blog post. So I’m hosting a teleseminar at 3
p.m. Eastern Time on Thursday, Aug. 26, called “How to Use
Twitter Lists & Directories to Generate Publicity and Build Your
Brand.” I’ll even show you a nifty tool that you can use to find
out, within seconds, the Number One keyword or keyword phrase
that people on Twitter use to describe you.

If the time is inconvenient for you, sign up anyway because I’m
recording it. You?ll get a link where you can watch the streaming
video, or download the video. Read more about what you’ll be able
to do with Twitter lists and directories at
http://www.Publicityhound.com/publicity-products/marketing-
tapes/twitterlists.htm

=====================================
4. Make Money While Writing Your Book
=====================================

The moment you decide to write a book, you can begin to leverage
that fact to attract new clients and revenue.

John Eggen, a publishing and marketing mentor, says one way to do
that is to include this one-liner in your email signature:
“Author of the forthcoming book, (insert your title and subtitle
here).”

Independent professional Jeanna Pool tried it. She reported, “I
got two new clients and $25,000.00 in income, all within 30 days
of starting my book. It took just three minutes to use John
Eggen’s simple technique.”

John has two more incredibly easy ideas that I’ll email you later
this week, along with information on how to join me when I
interview him during a teleseminar at 8 p.m. Eastern Time on
Wednesday, Aug. 18. Don’t miss this one if you’re writing a book,
or thinking of writing one.

You can sign up now at http://mypublishingopportunity.com/joans/
or wait to see the email.

======================================
5. Read Your Customers’ Minds
======================================

One of the worst mistakes I made when I started creating
information products was guessing what Publicity Hounds were
willing to buy.

A handful of the more than 100 products I’ve created turned out
to be stink bombs that, to this day, have fewer than five buyers.

Fortunately, I found Jeanne Hurlbert last year and hired her to
create a customer profile survey for me. The responses showed me
exactly what my customers wanted and how much they were willing
to spend. Ditto for services.

Jeanne is hosting a free webinar at 4 p.m. Eastern Time on
Thursday, Aug. 12. She’ll explain the four survey principles that
will let you read your customers’ minds to create products to
order that they will beg to buy.

She’ll show you how to leverage surveys for PR and publicity that
you couldn’t buy with a million-dollar advertising budget. You’ll
learn how surveys let you build a tribe that loves you, spelling
the difference between falling victim to an economic downturn and
making a fortune from it.

Jeanne will also explain how mobile surveys can put you on the
cutting edge of online marketing.

Register at http://mixiv.com/vp/47965/18826

======================================
6. Publicity Summit Discount Ends Today
======================================

Today, Aug. 10, is the last day to get the full discount on your
tuition for the National Publicity Summit, October 20-23, in New
York City, where you can meet more than 100 top journalists and
broadcasters face to face and pitch your story ideas.

After today, the price goes up. Host Steve Harrison will begin
pre-Summit training for the 53 people who already have been
admitted to the summit.

To apply for one of the 47 open spots, go here now:
http://www.nationalpublicitysummit.com/apply/?10011

I promote the summit as an affiliate because many of my readers
have attended, and reported great results. Watch this video Steve
created, in which four people who attended past summits explain
what happened to them after the did:
http://www.nationalpublicitysummit.com/info/npsvideo.html?10011

=====================================
7. Dog Joke of the Week
=====================================

A 3-year-old boy went with his dad to see a new litter of
Labrador puppies.

When they returned home, the boy breathlessly informed his
mother, “There were three boy Labrador puppies and four girl
Labrador puppies.”

“How did you know that?” his mother asked.

“Daddy picked them up and looked underneath,” he replied. “I
think it’s printed on their bottoms.”

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

====================================
8. And at My Blogs & Mobile Site…
====================================

My blog at http://www.PublicityHound.net has a new look that
matches the HTML version of this newsletter. I’ll be adding
widgets, categories and other features in the next few weeks. In
the meantime, check out these posts:

13 fun, easy ways to find content for your blog
http://publicityhound.net/?p=6824

How to tweak your LinkedIn profile and stand out from the crowd
http://socialmediatoday.com/publicityhound/157407/how-tweak-your-
linkedin-profile-stand-out-crowd

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

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Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #516 Aug. 3, 2010
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.publicityhound.com
http://www.publicityHound.mobi
http://www.publicityhound.net/ (Blog)
http://www.publicityarticles.net (Ezine Archives)

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
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===================================
In This Issue
===================================

1. Create Twitter Lists

2. New Media Leads Service

3. Secrets of Publicity Superstars

4. Subject Lines That Scream “Open!”

5. How to Promote Wardrobe Workshops

6. Authors, Save the Date

7. Dog Quote of the Week

8. And at My Blogs & Mobile Site…

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1. Create Twitter Lists
=====================================

If you’re active on Twitter, you’ve probably seen at least one
reference on your own profile page to Twitter lists.

They’re a powerful way to categorize Twitter users according to
their area of expertise, or the topics of their tweets and then,
once the list is created, let anyone see it. They save valuable
time because when you create a list, every tweet from every
person on that list feeds into that particular list. You don’t
have to drink from a firehose on Twitter to be able to find the
tweets from people who have a particular expertise.

But don’t be fooled into thinking that that’s the only way to use
Twitter lists. They’re powerful tools that can help you do
valuable research, track down experts in a particular niche, find
people in your target market, spy on your competitors, find
journalists who cover your industry, and so much more.

They’re also an excellent way to determine how other people
perceive your expertise and your brand. Here’s what I mean.

Go to your Twitter Home or Profile page and look under your photo
on the upper right side. You’ll see the number of people you’re
following, the number of people who are following you, and the
number of lists you’re on. Click on “Listed.”

Instantly, you can look down the list and see which Twitter users
have put you on one of their lists, and you can see the names of
their lists. For example, I’m on 644 Twitter lists. When I click
on “Listed,” a window opens and I can see that many of the lists
include the words “PR,” “publicity” and “social media.”

I can also see I’m on lists called “best-resources-4-authors,”
“inspiring-quotes” and “futuristic-entrepreneurs.”

If you aren’t on many lists, or you haven’t created your own
lists yet, that’s OK. I’m hosting a teleseminar at 3 p.m. Eastern
Time on Thursday, Aug. 26, called “How to Use Twitter Lists &
Directories?to Generate Publicity and Build Your Brand.” If the
time is inconvenient for you, sign up anyway because I’m
recording it. You’ll get a link where you can watch the streaming
video, or download the video. Read more about what you’ll be able
to do with Twitter lists and directories at
http://www.Publicityhound.com/publicity-products/marketing-
tapes/twitterlists.htm

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2. New Media Leads Service
======================================

There’s a new media leads service similar to HARO, PRLeads,
Reporter Connection and PitchRate.

It’s called NewsBasis. Darryl Siry, a freelance writer and
marketing executive, created it.

It’s similar to the four services mentioned above, because it
matches journalists with sources. You can also build a public
profile.

NewsBasis gives you the ability to upload articles to the site,
which can be found by journalists. There’s also a cool feature
that lets you embed your point of view into an article at the
site, and also point out inaccurate information.

Watch the short video that gives you an overview of the service
at http://newsbasis.com/#overview

=====================================
3. Secrets of Publicity Superstars
=====================================

In almost every field, there are people who seem to attract
publicity like magnets.

Journalists love them, and they appear regularly on radio and TV
shows.

They not only know how to get a ton of free coverage, but also
how to profit from the coverage in the form of increased sales,
name recognition, speaking engagements and more.

To discover how these “publicity superstars” do it and how you,
too, can use their strategies, join Steve Harrison this Thursday,
August 5, for a free webinar (or teleseminar if you prefer) at
http://www.freepublicity.com/superstars/?10011

It’s part of a series of free teleseminars he’s hosting to
promote the National Publicity Summit, Oct. 20-23 in New York
City, where 100 pre-qualified Publicity Hounds will be able to
meet dozens of journalists and broadcasters face-to-face and
deliver a pitch. I’m promoting the summit as an affiliate,
because I’ve received great feedback from people whose topics
were a perfect fit for the summit. If your topic is better suited
to trade publications, or niche publications, you won’t be
accepted.

Register for the teleseminar at
http://www.freepublicity.com/superstars/?10011 or apply to attend
the summit at http://www.nationalpublicitysummit.com/apply/?10011

=====================================
4. Subject Lines That Scream “Open!”
=====================================

Some subscribers missed receiving this item last week, because of
a dumb mistake I made. So here it is. If you already read it,
it’s worth a second read:

Here’s some really bad advice that the so-called PR experts
dispense: Your email pitches to journalists and bloggers should
be as short as possible. No more than three or four words.

Why is it bad advice? Because it forces people to make their
subject lines sound cute rather than informative.

Publicist Michelle Tennant, a master at booking her clients on
top-tier TV and radio shows, often uses as many words as
necessary in her subject lines so they scream, “Open me!”

And wow, do journalists ever open them!

During last week’s webinar on “How to Tie Your Pitch to Breaking
News and Make the Media Interview YOU,” Michelle dissected three
email pitches that scored publicity in major media outlets. All
three had the critical elements of an email pitch and made the
journalist’s job incredibly easy. You can adopt them for your own
use.

News is breaking all around you–and that’s the very best time to
pitch. I recorded the webinar and you can watch it at your
computer, or download it along with the MP3 file, the handouts
and Michelle’s sample email pitches. Read more about what she
taught at
http://www.Publicityhound.com/publicity-products/marketing-
tapes/breakingnews.htm

======================================
5. How to Promote Wardrobe Workshops
======================================

This week, six Publicity Hounds have tips for Cathy Berger of
Roslyn, NY, who asked for quick, creative ways she can market
workshops that show women how to dress according to their body
type.

From Bob Shultz:

“Have you marketed your plan to area health clubs and fitness
centers that focus on women who want to look and feel better?
Also, weight loss centers such as Jenny Craig and Weight Watchers
may be interested.”

From Rekaya:

“Narrow your target audience. For example, for the ‘6 Steps for
Fashionably Fitting the Voluptuous Woman,’ create flyers and
distribute them to plus-sized stores in the area. Your current
target audience could work if you use social media. Try catching
their attention with buzzwords such as ‘Fashion Trends in the
Workplace,’ ‘What to Wear to an Interview with Your Body Type,’
and ‘Dressing for Less.’”

From Marcia Yudkin:

“You can get much better attendance if you narrow your topic.
Women who know they have an hourglass figure (for example) would
much rather pay to attend a workshop where they know all the
content pertains to them than to pay for and sit through a
workshop where only a percentage of the content pertains to
them.”

The Publicity Hound says:

Read all the responses to this week’s “Help This Hound” question
at
http://publicityhound.net/dress-better-workshops-for-women-need-
publicity-ideas/

Send your own “Help This Hound” question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

=====================================
6. Authors, Save the Date
=====================================

If you’re writing a book or thinking of writing one, you won’t
want to miss my teleseminar on how to “Write a Client-Attracting
Book Fast that Makes Up to $150,000 Before It’s Published” at 8
p.m. Eastern Time on Wednesday, Aug. 18.

My guest, John Eggen, a publishing and marketing mentor, has an
impressive string of success stories from authors who made big
bucks from their books, attracted clients, and received
consulting assignments long before their books hit the
bookstores.

Sign-up information should be ready for you next week.

=====================================
7. Dog Quote of the Week
=====================================

“My dog, she looks at me sometimes with that look, and I think
maybe deep down inside she must know exactly how I feel. But then
maybe she just wants the food off my plate.” –Unknown

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.
http://www.publicityhound.com/dogjokebook/

====================================
8. And at My Blogs & Mobile Site…
====================================

Great retweets:

How to build a strong brand so competitors can’t define you
http://publicityhound.net/?p=6806

Guest post:
Everything you do online–good or bad–is publicity
http://publicityhound.net/?p=6789

7 ways blogging makes you and your employees smarter
http://publicityhound.net/?p=6776

Show website visitors how to find you at social media sites
http://www.mysocialmediasolution.com/?p=432

——————————————-

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Join my Facebook Fan Page:
http://www.facebook.com/publicitytips

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

——————————————–

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Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website or you told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy at http://www.Publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
U.S.
Phone: 262-284-7451
Fax: 262-284-1737