The Publicity Hound’s
           Tips of the Week
       Issue #461 July 28, 2009
        Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
     http://www.PublicityHound.com
  http://www.publicityhound.net/  (Blog)
http://www.PublicityArticles.net  (Ezine Archives)

       Circulation: 38,964

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

==========================================

===============================
        In This Issue
===============================

1. It’s All About Relationships

2. Social Bookmarking How-to

3. TV Interviews from Hell

4. Growing Hunger for Food News

5. Promoting a Website for Black Doctors

6. Have You Signed Up for My Newsletter?

7. Hound Joke of the Week

8. And at My Blog…

=====================================
1. It’s All About Relationships
=====================================

When Publicity Hound Gail Sideman met freelancer Alyson McNutt
English at a writers’ conference more than a year ago, she
pitched a story about her client, a Wisconsin jeweler who makes
diamond encrusted jewelry and other blingy rings, necklaces and
baubles for professional athletes.

Soon after the interview, Alyson wrote the story for ESPN the
Magazine. But with the economy headed south, Gail said, “I
figured it was a dead story. The last thing people want to read
about is athletes buying expensive jewelry.”

Gail kept the relationship with Alyson alive. They followed each
other on Twitter, connected on LinkedIn, and stayed in even
closer contact on Facebook.

Then it happened.

A few weeks ago, Gail learned that her client, jeweler Harry
Glinberg, is shown in a huge photo on Page 2 of the July 27 issue
of the ESPN magazine, holding up a fistful of flashy necklaces
and diamond-studded brooches. It accompanies a feature titled “6
Things About Dealing Athlete Ice.”

Read it, and check out the great quotes, at
http://sports.espn.go.com/espn/page2/story?id=4344204

The story caught the attention of Charlie Villanueva, who plays
for the Detroit Pistons and is one of Harry’s clients.

“Charlie’s active on Facebook and Twitter and asked on those
sites how his jeweler got into ESPN’s magazine,” said Gail, a
sports publicist.

Traditional and social media publicity, she says, can work hand
in hand.

“A traditional pitch to a freelance reporter who writes for a
magazine turned into publicity on the social media sites. As a
publicist, that’s what I’m aiming for.”

While face-to-face communication with journalists isn’t always
possible, Gail says it can cement the relationship. Alyson has
since invited Gail to join her Fantasy Football League.

As you know if you’ve been reading this newsletter,
relationships with freelancers can prove incredibly lucrative. A
freelancer who writes for several publications might come back to
you again and again.

Publicity Hounds can meet writers, editors, freelancers and
broadcasters face to face at the National Publicity Summit Oct.
21-24 in New York City. Only 100 people will be chosen for this
event. Learn more about how to attend at
http://www.NationalPublicitySummit.com/?10011

=====================================
2. Social Bookmarking How-to
=====================================

I know what you’re thinking. One more social media task to worry
about.

That’s right. It’s called social bookmarking, and it can increase
the power of everything you do in social media.

Unlike your blog, or Facebook pages, you don’t have to create
massive amounts of content. Instead, you simply need to find it
elsewhere online, and then bookmark it for others to enjoy. And,
yes, you can also bookmark your own content, with care.

Here’s the best part. Once you get the hang of social
bookmarking, you can turn over much of this to an assistant who
can do most of the nitty-gritty work for you.

The results of my Customer Profile Survey show many of you want
more how-to information on this topic. So I’m hosting a
teleseminar on “How to do Social Bookmarking to Promote Your
Expertise, Attract Followers & Pull Massive Amounts of Traffic”
at 8 p.m. Eastern on Thursday, Aug. 13. If the time is
inconvenient, sign up anyway and receive the MP3 download.

My guest is Colin Martin, a social media expert and avid
bookmarker who will share his best tips on how to use bookmarking
to build valuable relationships online.

About a week before the call, everyone who registers will receive
a link to four videos Colin is creating. They show in step-by-
step detail how to create your accounts at these sites, how to
bookmark content, how to make friends and join groups, and
everyday uses and results of this powerful marking tool.

Read more about the teleseminar and register at
http://www.snipurl.com/social_bookmarking_teleseminar

=====================================
3. TV Interviews from Hell
=====================================

Don’t feel bad if you make mistakes when you appear as a guest on
TV news or talk shows. It’s part of the learning curve.

Being boring, overtly promoting your book, talking too much, and
failing to deliver pithy sound bites pale in comparison to the
mistakes two authors have made on shows where they appeared.

Watch both videos, which I’ve posted at my blog, and then comment
on which of the two you think is the worst. Promise me you’ll
watch both of them to the bitter end.

I can’t wait to see your comments.

Go to http://budurl.com/c764

=====================================
4. Growing Hunger for Food News
=====================================

You can say what you want about the bad economy. Foodies haven’t
cut back on their intake of food and beverage news.

I know. I’m a foodie from way back. And I’m still devouring the
Food Network, new recipes I find in magazines, and food feature
stories in local and national newspapers.

If you’re trying to pitch a food or beverage story idea, tying it
to the economy, or an emerging trend, or a celebrity, can be the
best way to grab a journalist’s attention.

But what if the newspaper you want to get into has laid off the
food editor? With so many journalists losing their jobs these
days, a good story idea just isn’t enough. You need to know how
to contact them and keep them on your radar screen.

Bulldog Reporter’s PR University will host an audio conference at
1 p.m. Eastern Time on Thursday, July 30, on “Maximizing Food and
Beverage Media Coverage in the New Economy: Epicurean Journalists
Field Live Pitches, Reveal Best PR Practices and Top Food Media
Trends.”

Learn how to tap into a growing hunger for food and beverage
news–and get your culinary offering on the menu at top
media today. Panelists include Hugh Garvey of Bon Appetit, Regina
Ragone of Family Circle, Megan Steintrager of Epicurious.com and
Nancy Hopkins of Better Homes & Gardens will explain how.

Learn more and register at http://snipurl.com/foodpublicity

========================================
5. Promoting a Website for Black Doctors
========================================

This week, six Publicity Hounds have ideas on how Cynthia Barnes
of Fort Wayne, Ind., can market her website,
http://www.BlackHealthCareProviders.org  It’s a nationwide free
referral service that helps consumers find African-American
health care providers in their own neighborhoods.

From Sonia Singh:

“Get involved with your local Black Chamber of Commerce.”

From Jen Fitzgerald:

“Create a competition nominating your favourite African-American
doctor. Also, there could be an African-American doctors’
association you could target.

From Jeff Rutherford:

“I would be willing to bet that there are online listservs or
LinkedIn groups for African-American doctors and medical
professionals to network. Start making personal, one-on-one
connections with five to 10 African-American doctors. Once you’ve
built a rapport, explained your site, and ask them to alert their
colleagues.”

The Publicity Hound says:

Read all the responses to this week’s Help This Hound question
at http://budurl.com/e7xr

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound  and
include your city and state.

=========================================
6. Have You Signed Up for My Newsletter?
=========================================

Help This Hound takes a vacation this week, a great opportunity
for me to remind you to be sure to sign up for the new version of
this newsletter, or risk being dropped.

I’m changing email marketing companies and don’t want to lose
you. To stay with me, you must do two things:

First, subscribe to the new version of the newsletter by going to
http://www.PublicityHound.com/aweber/optin.htm and entering your
name and email address into the form.

Second, check your email inbox for a message with the subject
line: “Response Required: Confirm Your Publicity Hound
Subscription.” Click on the link inside the email. If you miss
this step, you’ll miss receiving the weekly tips and you’ll be
like a lost puppy wandering the streets, looking for its mama.

Questions? Email me at mailto:JStewart@PublicityHound.com  If you
ever suddenly stop receiving the newsletter, let me know and
we’ll get you back onto the list.

P.S. I need Help This Hound questions. Send them to
JStewart@PublicityHound.com?=HelpThisHound   Be sure to mention
where you live.

================================
7. Hound Video of the Week
================================

You’ll love this “Bailey Plays Dead” clip from a segment of David
Letterman’s stupid pet tricks:

http://www.youtube.com/watch?v=DalB-CvO7Qc

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

=================================
8. And at My Blog…
=================================

Which of these author TV-interviews-from-hell is the worst?
http://budurl.com/c764

Meeting a journalist? 9 magic phrases the media love
http://budurl.com/vsjv

Blog content in short supply? 9 ideas for bloggers
http://budurl.com/5uab

————————————

Where to See & Hear The Publicity Hound:

Aug. 5 — Teleseminar for Restaurants

“How Restaurants Can Use Social Media to Create a Loyal Following
and Keep Customers Coming Back–Even in a Rotten Economy.” 3 p.m.
Eastern. Host: Jaime Oikle of RestaurantReport.com. Register at
http://budurl.com/m6tl

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Friend me on Facebook:
http://www.facebook.com/joanstewart

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/  or you
told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #460 July 21, 2009
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
http://www.PublicityArticles.net (Ezine Archives)

Circulation: 38,964

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

==========================================

===============================
In This Issue
===============================

1. This Newsletter is Moving

2. Big TV Shows Want MJ Tie-ins

3. Selective Twitter

4. Rank Your Company Against the Best

5. How to Measure ROI of Web Hits

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog…

=====================================
1. This Newsletter is Moving
=====================================

This newsletter is moving to a new home–and I don’t want to lose
you!

Starting Aug. 11, I’ll be using a different email marketing
company that will allow me to:

–Send this newsletter in two formats: HTML and text. You can
decide which format you prefer. Many people who completed my
Customer Profile Survey earlier this year asked for an HTML
version.

–Segment readers according to your interests. That means I’ll
send the newsletter to everyone who subscribes and confirms their
subscription. But over time, I’ll be able to segment readers by
occupation, interests and other factors. Authors will receive
tips and special mailings only for authors. Speakers will receive
tips and special mailings only for speakers, and so on.

–Send special tips and follow-up messages to segmented groups
via autoresponder. From time to time, I’ll be offering a series
of email tips on certain topics that might interest only certain
segments. If you’re not interested, I won’t bother you with email
you don’t want.

Now, here’s the important part. So that I don’t lose you, you
must do two things:

First, subscribe to the new version of the newsletter by going to
http://www.PublicityHound.com/aweber/optin.htm and entering your
name and email address into the form.

Second, check your email inbox for a message with the subject
line: “Response Required: Confirm Your Publicity Hound
Subscription. Click on the link inside the email. If you miss
this step, you’ll miss receiving the weekly tips and you’ll be
like a lost puppy wandering the streets, looking for its mama.

Questions? Email me at mailto:JStewart@PublicityHound.com. If you
ever suddenly stop receiving the newsletter, let me know and
we’ll get you back onto the list.

Thanks for reading and for being such a loyal Publicity Hound.

=====================================
2. Big TV Shows Want MJ Tie-ins
=====================================

If I had a PR client who was aching to get onto one of the big TV
shows, the first thing I’d suggest is a Michael Jackson tie-in.

Within a week or two, the media will be going nuts again as fans
await Jackson’s autopsy results, and guest bookers on the major
talk shows and news programs will be looking for any angle they
can milk.

The most logical story idea is anything connected to Jackson’s
long history of confirmed health problems.

Here are ideas that could get experts onto big TV shows:

–What do most doctors do when they suspect a patient is seeing
multiple doctors to get prescriptions like pain-killers? Do they
typically call law enforcement officials or handle the problem on
their own?

–Dermatologists can discuss vitiligo, Jackson’s skin condition
that caused him to lose melanin, the pigment in skin.

–If you’re with someone who is suffering a heart attack or goes
into cardiac arrest, what should you do after you call 911? How
do you resuscitate? Should you even try?

–Estate attorneys, what can people learn from the huge mess that
has been created over Jackson’s estate, and the custody battle
for his three children?

If you don’t have a Michael Jackson angle, there are still plenty
of ways to get on big TV shows. Michelle Anton, who worked as
Oprah’s former guest booker, will share them all when Steve
Harrison interviews her on “The Three Big Secrets For Getting
Free Publicity as a Guest On America’s Top National TV Shows”
at 2 or 7 p.m. Eastern Time on Thursday, July 23.

If you can’t attend, recruit somebody to listen and take notes
for you. These sessions are seldom recorded. Register at
http://budurl.com/8263

=====================================
3. Selective Twitter
=====================================

If you use the Twitter Facebook Application to feed your Twitter
posts into Facebook, don’t be surprised if your Facebook friends
start complaining.

Facebook users who don’t use Twitter hate seeing your Facebook
status flooded with tweets and retweets. Sometimes they feel like
they’re missing out on the entire conversation. They have no idea
what “RT” means (retweet). Pretty soon, they’re acting like
anything but a friend.

Here’s the solution. It’s a Facebook application called Selective
Twitter at http://budurl.com/r44h

It will feed a tweet into Facebook only if you type “#FB” at the
end of the tweet. I’ve been using this for several weeks and like
it. But when I’m in a hurry, I sometimes forget to add those
three extra characters.

Blogger Kim Woodbridge explains it in greater depth at
http://budurl.com/lgu6 Apparently this is a huge problem, judging
from the more than 70 comments at her blog.

For more tips, see “11 Ways to Avoid Missed Opportunities on
Facebook” at http://budurl.com/jfgw

=====================================
4. Rank Your Company Against the Best
=====================================

If you aren’t capturing email addresses, you’re missing a chance
to build a targeted list of loyal prospects who can turn into
happy customers.

Give away a clever tool, application or assessment, and capturing
addresses isn’t all that difficult. You might even generate
publicity by mentioning what you’re doing in an online press
release.

Wetpaint and Altimer Group are giving you a chance to see how
your company’s use of social media ranks among the Top 100
companies. They’re offering a complimentary social media
Engagement Survey that asks five questions about your level of
involvement at places like blogs, Facebook, Twitter, photo
sharing sites and forums.

Take the survey at http://www.engagementdb.com/Rank-Yourself
When you’re done, give them your email address and you’ll receive
your report.

The Top 10 list includes Starbucks, Dell, eBay, Google,
Microsoft, Thomson Reuters, Nike, Amazon, SAP, and a tenth-place
tie between Yahoo! and Intel.

What kind of tool can you give away in exchange for an email
address? I came up with 55 ideas, and they’re all in “Special
Report #51: 55 Free Things You Can Offer to Generate Publicity or
Capture People’s Email Addresses.” Only $10. Order at
http://budurl.com/xyvl

=====================================
5. How to Measure ROI of Web Hits
=====================================

This week, seven Publicity Hounds have tips for Cynthia Flash of
Bellevue, Wash., who asked about how to put a dollar value on web
hits she gets for her PR clients.

From Lora Hyler:

“Unless there’s a time limit or special order code, it’s
difficult to tie in the web article to sales. However, it’s
essential that PR experts quantify the value of their work for
clients. Research web views for websites to determine if these
sites are worth pursuing for clients. Religiously do this as much
as you would check out circulation for hard copy media outlets,
and make sure the demographics (target audience) match with the
client’s needs.”

From Grant Johnston:

“I personally believe that you should be tracking all links as
the Internet is one of the very few mediums that you can actually
track your online promotional efforts right down to the cent!

“The classic quote is ‘50 percent of your advertising budget is
wasted, but no-one knows which 50 percent!’”

From Plumber Atlanta:

“I don’t think you can put a dollar amount on a link. I think the
more links you have, the better you will rank in search engines,
and how do you quantify the value of that?”

The Publicity Hound says:

Read all the responses to last week’s Help This Hound question at
http://tinyurl.com/kmwqcp

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

=================================
6. Help This Hound
=================================

Cynthia Barnes of Fort Wayne, Ind., writes:

“After moving to Fort Wayne, Ind., and being unable to find an
African American doctor, I decided to create
BlackHealthCareProviders.Org.

“The site has a nationwide free referral service that helps
consumers find black health care providers in their own
neighborhoods. The challenges I face are getting the word out to
enough doctors so they’ll visit the site and register, and
spreading the word to enough consumers to let them know that this
directory is available.

“I’d like to make money from the site eventually, via
pharmaceutical endorsements, but for now it’s just a labor of
love. What ideas do your Hounds have for marketing the site to
doctors and consumers?”

The Publicity Hound says:

African-American publications, radio programs, blogs, podcasts
and niche social media sites seem like the obvious answers. But I
know my Hounds will come up with many more ideas than those.
Hounds with suggestions for Cynthia can post them to my blog at
http://budurl.com/e7xr

================================
7. Hound Joke of the Week
================================

The Kennedy’s dog gave birth to four pups: Butterfly, Blackie,
Streaker and White Tips, while in the White House. During a
letter-writing campaign to find homes for the pups, one child
wrote in: “I will raise a dog to be a Democrat and bite all
Republicans.”

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

=================================
8. And at My Blog…
=================================

Nonprofit marketing: Contest offers ideas for creative taglines
http://budurl.com/mbzz

————————————

Where to See & Hear The Publicity Hound:

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Friend me on Facebook:
http://www.facebook.com/joanstewart

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #459 July 14, 2009
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
http://www.PublicityArticles.net (Ezine Archives)

Circulation: 39,035

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

==========================================

===============================
In This Issue
===============================

1. When in Doubt, Tweet It

2. Use Value in Your Pitches

3. Who’s Using Your YouTube Videos?

4. How to Look Like a Weasel

5. The Benefits of Petting Animals

6. Help This Hound

7. Hound Video of the Week

8. And at My Blog…

=====================================
1. When in Doubt, Tweet It
=====================================

Do you ever send helpful tips on the social media sites and
wonder if anybody’s reading them?

I’m trying to make sure that about half my tweets include advice
that people would find useful.

Last week, for example, I tweeted about Oprah’s top 25 money-
saving tips and also included the link on my Facebook page.

One of my Facebook friends, Jennifer Melnick Carota, of
Pittsburgh, Pa., replied:

“Joan…you are a lifesaver! Just got a call from our local news
network requesting a last-minute money-saving segment with me
tomorrow…so many fresh ideas that I look forward to sharing,
thanks to you.”

Jennifer calls herself The Gift Therapist. At her website at
http://www.TheGiftTherapist.com, she passes along helpful tips to
her audience on how to buy inexpensive gifts for almost any
occasion.

When she taped the segment for the “Project Economy” feature in
the studios at WTAE-TV, the ABC station in Pittsburgh, on Friday,
she took the list of tips with her.

“What we didn’t use, I turned over to the reporter in case he
wanted me to do a follow-up segment,” she said. “I told him,
‘Here’s my gift to you. If you need anything else, please call
me.’”

Not only did I earn Jennifer’s loyalty with that one little tweet
that took less than 60 seconds to post, but I helped her help the
reporter, who will be more inclined to call her again. She said
he’s already considering a “Christmas in July” segment with her
that explains how shoppers can get good deals by buying now.

I called Jennifer after I saw her reply and invited her to test-
drive a new learning tool I’m creating. If she likes it, she’ll
give me a testimonial. So that little tweet turned into a win-
win.

Lesson: In social media, give before you receive. If you’re ever
on the fence about sharing helpful information, when in doubt,
tweet it.

That’s the Number One message from Warren Whitlock who was my
guest last summer during a teleseminar on “How to Use Twitter to
Amass an Army of Followers, Customers & Valuable Contacts–and
Promote.” Read more about what else Warren taught at
http://tinyurl.com/3lbcaw

=====================================
2. Use Value in Your Pitches
=====================================

When you pitch yourself to journalists and clients, how do you
describe yourself?

Do you tell them about the tasks you perform? Or do you explain
how you add value?

Publicity Hound Cheryl Antier, a freelance writer who lives on
the French Riviera, says there’s a huge difference. Before she
knew any better, she would tell potential clients about all the
things she could do for them, from writing copy for their
websites to creating their marketing brochures.

Business was good, not great, and she closed about 40 percent of
the projects she pursued. Last year, she immersed herself in
Formula Five, the course that teaches a five-pronged formula to
growing a business. She immediately started applying what she
learned when trying to attract clients.

As a result, she landed a freelance job writing for What Boat, an
international yachting magazine published in the UK.

Earlier this year, while on assignment in Greece, she ran into
the editor of the magazine and knew immediately she wanted to
write for him. Formula Five had taught her how to discuss value,
so she pitched him right on the spot, without preparing or
rehearsing the pitch.

“They write about a lot of technical topics, like sophisticated
radar devices you can use on your boat,” she said. “I told the
editor I thought readers might appreciate a story that explained
what they could do for fun in the Greek Islands, from chartering
a yacht to visiting shipwrecks from the 5th Century B.C.

“I told him I would immerse readers in the story, make them feel
like they were actually there, and open their eyes to all the
possible ways they could have fun while on their boats.”

Value. Value. Value.

Cheryl not only sold the story, but the editor invited her to
write a monthly article for his magazine.

Communicating value also works with her consulting clients, and
it can work with yours, too, whether you’re a nonprofit, sell PR
services, own a bricks-and-mortar store or work for somebody
else. A few weeks after she returned to France from Greece, she
met with a potential client in the insurance industry who needed
help with his website and other marketing materials.

Instead of going through the typical client interview and then
submitting a proposal, she instead communicated value by
discussing how she would work with his graphic designer, results
he would see from her work, and ways he could work with her on a
long-term basis.

“I told him that I’d like the opportunity to look at how he was
currently doing his marketing, as well as keeping in touch with
past clients. I told him that from looking at his website, I
could see five ways he could start getting his current customers
to buy new or more comprehensive policies–within the first 30
days.

He immediately asked her, “Where should I send the check?”

She’s booked solid with writing assignments until October, and
she’s on track to almost double her goal of $150,000 in revenues
this year. Today, 85 percent of new business comes from
referrals. Here’s the kicker.

Cheryl uses much of the information she learned in Formula Five
when working with her own consulting clients and with members of
the Writer’s Business Academy at
http://www.writersbusinessacademy.biz where she teaches authors
and writers how to market themselves.

In other words, she teaches her clients the five-pronged
technique of growing their businesses, just like she has. You can
do the same with your clients, too, and add value to what you
already do.

Watch the video Cheryl created that talks more about what she
does differently when somebody calls her and asks about her
prices. (Hint: You should be doing this, too!)

http://tinyurl.com/nqgp87

=====================================
3. Who’s Using Your YouTube Videos?
=====================================

When you post a video to YouTube, you’re giving anyone permission
to cut and paste the coding and embed it on their own website or
blog.

Knowing who’s using your videos can help you in several ways.

It can lead you to possible joint venture partners. You can share
other information you have, like articles you’ve written. You
might offer to be a guest on their podcast, or write a guest post
at their blog, or ask them to write a guest post at your blog.

YouTube is now making it easy for you to learn who’s using your
videos with a new tool called Insights. You’ll find step-by-step
directions at http://tinyurl.com/mhz6gf

That’s just one of dozens of benefits of using online video to
promote yourself. Learn more at a free webinar on Thursday, July
16. Register for “How To Quickly Drive More Traffic and Sales to
Your Website Through Social Media Using Easy-To-Create Videos
That Cost Almost Nothing to Produce” at
http://www.TrafficExplosionWebinar.com/?10011

========================================
4. How to Look Like a Weasel
========================================

If you’re appearing at a press conference or media event you’re
hosting, or one you’ve been invited to by somebody else, don’t
expect the media to play nice and ask you questions only about
the topic at hand.

Bad news, controversy and other nasty topics you don’t want to
discuss are fair game. Refuse to answer a reporter’s questions
and you’ll look like a weasel.

That’s what happened to Wisconsin State Rep. Tom Nelson last
week when he appeared at a press conference to discuss autism, an
innocent topic that couldn’t possibly get him into trouble.
..
Problem was, he and another Democratic legislator had been
dodging reporters from the local TV station all week. The
reporters wanted them to comment about an investigation they did
into an unknown provision that was slipped into the state budget.
It gives special treatment to a local Indian tribe and the way it
gets its liquor license. The tribe is a huge campaign contributor
to the Democratic governor.

After the autism event, a reporter approached Nelson on camera
and asked him to explain his vote approving the budget. Watch the
short video (after a short ad) and judge for yourself if you
think Nelson looks like a weasel when he refused to answer
questions about anything other than autism:
http://tinyurl.com/m2sb2g

That’s one of the disadvantages of press conferences. If you put
yourself out there for the media, you’d better be ready to answer
any and all questions, particularly if you’re a public official.
The media hate these staged events, by the way, but people
continue to have them.

The CD “Creative Alternatives to Boring News Conferences”
features PR pro Sandra Eggers who gives you dozens of ideas for
fun, interesting events that sidestep those horrid news
conferences.

Read more about what you’ll learn at http://tinyurl.com/hb3rs

=====================================
5. The Benefits of Petting Animals
=====================================

This week, six Publicity Hounds have advice on how Cathy Watson,
of Bostic, N.C., can promote the therapeutic benefits of petting
animals so she can bring traffic to her website and sell tickets
to her farm where people can pet animals.

From Patti Pokorchak:

“Have a party! Make it a charity fund-raiser for your favorite
animal shelter or other animal-related charity. Invite other
animal-related businesses to be part of this day–dog trainers,
groomers, pet food retailers, gourmet pet biscuit companies,
doggie shrinks, etc. Put on a fashion show. Go wild with
stretching the animal theme (paintings, sculptures, cakes).”

From Joni at Tangi Adopt A Rescue:

“Invite local artists and art teachers to a special ‘Draw the
Animals’ Day at your farm…Contact dog trainers and see if they
need a place to hold dog training classes or special events.
Consider learning, then starting, your own Clicker training
classes.”

From Lori Green LeRoy:

“Write a news release with tips about why petting animals is
therapeutic and invite unemployed people, people who have lost
their houses or cars, etc. (and the media) for a free pet therapy
session event to combat the recession blues.”

Read all the responses to this week’s Help This Hound question
http://budurl.com/9g6y

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

===============================
6. Help This Hound
===============================

Cynthia Flash, of Bellevue, Wash. writes:

“I’m looking for a way to put a dollar value on web hits I get
for my PR clients.

“For example, if a client is mentioned in a blog, is that worth
anything in terms of dollar equivalents (like having an article
appear in a newspaper)? If an online-only newspaper does a story
about the client, how much is that worth? Certainly, increased
sales to the client is a great way to tell, but it’s difficult to
know if that’s directly a result of the web publicity.

“Are PR people putting dollar values on web placements or is that
only something reserved for traditional media?”

The Publicity Hound says:

Many other PR people are curious about this, too, so the answers
will be interesting. If you do PR and can help Cynthia, post your
comments to my blog at http://tinyurl.com/kmwqcp

================================
7. Hound Video of the Week
================================

Thanks to Elaine Grassbaugh of Columbus, Ohio, for this video of
Bizkit, the Sleep-walking Dog:

http://www.youtube.com/watch?v=z2BgjH_CtIA

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

=================================
8. And at My Blog…
=================================

Artists, new book shows how to meet your PR goals
http://tinyurl.com/nfggu5

Media interview? How to deal with a confused journalist
http://tinyurl.com/lggx5f

————————————

Where to See & Hear The Publicity Hound:

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Friend me on Facebook:
http://www.facebook.com/joanstewart

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter.  But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy.  Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #458 July 7, 2009
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
http://www.PublicityArticles.net (Ezine Archives)

Circulation: 39,143

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

==========================================
===============================
In This Issue
===============================

1. How to Pitch a Yucky Topic

2. Attention-Grabbing Phrases

3. Help Talk Show Hosts Find You

4. Nonprofits, Need Publicity?

5. Tips to Promote Sewing Classes

6. Help This Hound

7. Hound Joke of the Week

8. And at My Blog…

==================================
1. How to Pitch a Yucky Topic
==================================

How’s this for a yucky topic? Urinary incontinence.

If you’re a PR person pitching that story on behalf of your
client, a gynecologist, how do you convince the local TV station
to cover it?

You find a patient who’s willing to talk about her, uh, leaking.

That’s what marketing consultant Sandra Adams of Hendersonville,
N.C. did recently. Her client, Dr. David Ellis, a local
gynecologist, was offering complimentary screenings for urinary
incontinence during the month of April.

Sandra wrote a press release and sent it to the local TV
stations. A health reporter from WLOS, the ABC affiliate in
western North Carolina, had wanted to do a story on that
topic but was having a hard time finding a patient who would
agree to an interview.

Dr. Ellis was able to offer Cheryl Bell, one of his patients, who
suffered from urinary incontinence. She was a key part of the
story.

After the segment aired, response to the incontinence tests was
so good that the doctor decided to extend the screenings through
the end of July. You can see the entire clip at
http://wlos.com/newsroom/health_alert/vid_233.shtml

Lesson #1: Find somebody with the yucky problem who will agree to
discuss it on camera, without reservations.

Lesson #2: Good props. When you watch the clip, check out the
interesting prop that helped illustrate this story.

TV producer Shawne Duperon, who has been on the receiving end of
hundreds of pitches to TV stations, has dozens of tips and ideas
for catching the attention of broadcasters who work in TV
newsrooms. She shared them all during the teleseminar “How to Get
onto the Local TV News Tomorrow.” Read more about it at
http://budurl.com/y5ty

=====================================
2. Attention-Grabbing Phrases
=====================================

Ever feel like you’re talking to yourself at your blog and at
social networking sites?

If so, try this experiment. It will lead to more comments at your
blog, on your Facebook wall, on Twitter, and even at niche social
networking sites.

Choose one of the following phrases and add it to the end of your
blog posts or messages:

–”Am I wrong?”

–”Am I crazy?”

–”What do you think?”

–”Do you agree?”

–”What’s your best advice?”

–”How many of you are guilty of this?” (I use this phrase after
linking to an article that talks about “the biggest mistakes.”)

–”Your thoughts?”

–”What’s your best tip?”

–”What’s your Number One pet peeve?”

These are all conversation-starters. They show your readers that
you’re curious about what’s on their minds.

Sometimes those magic phrases lead to a lively give-and-take.
When I end my messages with one of those questions, I generate
more comments at my blog and more retweets from my followers on
Twitter.

You can also use those phrases when pointing to controversial
content at somebody else’s site. Don’t shy away from sharing
other people’s information on Facebook.

One of the best ways to do that is by creating a Facebook Note,
where you can upload photos, link to other websites and use HTML
to command attention.

Not making good use of Notes is one of the mistakes we discussed
during the recent teleseminar on “11 Ways to Avoid Missed
Opportunities on Facebook.” You can read about the other 10, and
learn how to access the transcripts and recordings, at
http://budurl.com/jfgw

How many of those opportunities are you missing?

=====================================
3. Help Talk Shows Find You
=====================================

If you love promoting your expertise on Internet radio shows,
podcasts, satellite radio, and radio and TV talk shows, but
you’re not quite sure how to reach the hosts who need guests, add
this tool to your publicity toolbox.

RadioGuestList.com matches guest experts and the hosts who want
to interview them.

Guest bookers use this service to find guests, even on tightly
niched topics that can’t be covered on the top talk radio and TV
shows.

If you’d like to be notified when a show is looking for a
particular type of expert, go to http://www.radioguestlist.com/
and sign up to receive their emails. Whenever the site gets a
request from a talk show host, they’ll email you, and it will be
up to you to respond.

Want to be invited back on the same day you appear on someone’s
show? George McKenzie shares his tips on how to have fun with the
audience and make the host love you. See “How to Get onto Drive-
Time Radio Shows” at http://budurl.com/nrcx

=====================================
4. Nonprofits, Need Publicity?
=====================================

Publicity Hound Kathy Magrino is looking for nonprofits that need
publicity but can’t afford to hire a publicist.

She’s teaching a Publicity Methods course at Rider University in
New Jersey this fall. Her students will be working as teams and
creating publicity plans for about five non-profits that don’t
have big budgets.

She’s reviewing potential clients right now. If you know of an
organization located anywhere that would like to be a guinea pig
for her class, contact her at mailto:kathy@thewriteway.com

Kathy, by the way, is using my ebook, “How to be a Kick-butt
Publicity Hound,” as the textbook for her class. But you don’t
have to take her class to learn the same things her students will
be learning.

Check out the ebook at
http://www.PublicityHound.com/publicity/publicityhound.htm

The 2009 edition includes six new chapters on social media.

=====================================
5. Tips to Promote Sewing Classes
=====================================

This week, eight Publicity Hounds have tips for Cynthia Harvey of
Pasadena, Calif., who owns The Sewing Studio where she teaches
children, teens and adults about the fashion industry and how to
sew. She asked for tips on how to reach potential students with
no advertising budget.

From Harry Hoover:

“Perhaps you could come up with a simple wardrobe to help clothe
homeless children in your area. Recruit the people you already
have taught to come in a couple of times per month to sew the
clothes. A perfect media opportunity that increases your Sewing
Studio awareness, without advertising.”

From Doreen Overstreet:

“The media might be interested in a ’sew through a recession’
angle if you’ve seen an increase in adults wanting to learn how
to sew. It can be a good example of how you can save money
without losing any fashion appeal.”

From Mary Parker:

“How about contacting the local chapter of the American Sewing
Guild for cross-marketing? The ASG is heavily into community
service projects and helping to expand the ranks of those who
sew.”

The Publicity Hound says:

Save my idea for a few months from now. Pitch the local morning
TV news/feature shows on a segment in which you demonstrate how
to sew one inexpensive Halloween costume for adults, and one for
kids. I attend a Halloween party every year and always struggle
with ideas for a fun costume. I can sew, but I have a hard time
coming up with clever ideas for costumes I can sew quickly.

Read all the ideas from last week’s Help This Hound question at
http://budurl.com/ez4e

Send your own Help This Hound question to
mailto:jstewart@PublicityHound.com?subject=HelpThisHound

===============================
6. Help This Hound
===============================

Cathy Watson of Bostic, N.C., writes:

“I am trying to get traffic to my website and teach people the
therapeutic benefits of petting animals.

“I’m also trying to sell farm tours for $5 a person and spread
this message: Please educate yourself BEFORE you get that cute
puppy, kitty or piggy.

“I can’t take my animals on the road for a demonstration. But if
I can get people to come to my farm, I can show them how animals
should be cared for. I don’t like the term ‘petting zoo’ because
that usually means animals that are forced to participate.

“When you come here, the animals are in their natural environment
and come to you because they want to. I have been unsuccessful
trying to offer free animal education to the public schools. I
live between Asheville and Charlotte and the local economy is the
worst in the state. I’ve had TV coverage in Asheville, but with
no success to show for it.

“Can your Hounds suggest ideas on how I can generate traffic to
my website and get visitors to my farm?”

The Publicity Hound says:

My Hounds love these animal questions! Hounds with ideas on how
Cathy can get web and foot traffic can post them to my blog at
http://budurl.com/9g6y (Think social media!)

================================
7. Hound Joke of the Week
================================

From the book “I’ll be Doggone–401 Fun Facts About Dogs”:

The Lexington, Ky., police department had a bloodhound named Nick
Carter that tracked down 700 criminals during its long and
illustrious career. Book ‘em, Nicko.

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

=================================
8. And at My Blog…
=================================

Career columnist seeking male sources 60+ with job twist
http://budurl.com/4xpz

How to launch a career as a paid speaker
http://budurl.com/7vqj

See a 60 percent sales boost with no new customers
http://budurl.com/s8ra

———————————-

Where to See & Hear The Publicity Hound:

Follow me on Twitter:
http://www.twitter.com/PublicityHound

Friend me on Facebook:
http://www.facebook.com/joanstewart

Connect with me on LinkedIn (and tell me how we know each other):
http://www.linkedin.com/in/publicityhound

Permission to Reprint:

You may reprint any items from “The Publicity Hound’s Tips of the
Week” in your print or electronic newsletter. But please include
the following paragraph:

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine
featuring tips, tricks and tools for generating free publicity.
Subscribe at http://www.publicityhound.com/ and receive by email
the handy cheat sheet “89 Reasons to Send a Press Release.”

If you like these tips, please pass them on to your friends,
clients and colleagues.

You are receiving this because you signed up for it at The
Publicity Hound website at http://www.publicityhound.com/ or you
told me you want to subscribe.

Privacy Statement:

The Publicity Hound respects your privacy and has a strict anti-
spam policy. Read my privacy policy at
http://www.publicityhound.com/privacypolicy.htm

================================================
Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737

The Publicity Hound’s
Tips of the Week
Issue #457 June 30, 2009
Publisher: Joan Stewart
mailto:JStewart@PublicityHound.com
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
http://www.PublicityArticles.net (Ezine Archives)

Circulation: 39,264

==========================================

“Tips, Tricks and Tools for Free Publicity”

Receive this ezine direct to your desktop
http://www.publicityarticles.net/feed/rss/

==========================================
===============================
In This Issue
===============================

1. Feed Your Twitter Tribe

2. Avoid Excessive Links

3. Think Christmas in July

4. Another Facebook Annoyance

5. Reach Interior Design Students

6. Help This Hound

7. Hound Video of the Week

8. And at My Blog…

=====================================
1. Feed Your Twitter Tribe
=====================================

If you use Twitter to provide lots of helpful tips and advice to
your tribe, what happens to all that great content you’re dishing
up every day?

The more you tweet, the more your tips get pushed to the bottom
of your feed, right? Does that mean they’re as stale as last
week’s leftovers?

Not if you follow the lead of Chris Knight, CEO of
EzineArticles.com, who came up with a clever idea this week on
how to recycle his tweets and encourage others to share them.

He collected more than 50 of his own tweets and organized them
into four categories: tips and training snippets, fun facts,
inside information and motivation moments.

At the end of each tweet, you can click on the link and it
will take you directly to your Twitter sign-in page. Once
you’ve signed in, the retweet will automatically appear in the
window. All you have to do is click on “update.”

One caution, however. I noticed that in some cases, the addition
of “RT @EzineArticles” will make the tweet longer than 140
characters, so you may have to shorten it.

Take a look:
http://budurl.com/ugm5

What a fabulous way to feed your Twitter tribe with information
they don’t have to dig up themselves. You’ve suddenly given new
life to a lot of your old but valuable content.

Still confused by Twitter, or not getting the return on
investment that you expected? Let Warren Whitlock guide you. See
“How to Use Twitter to Amass an Army of Followers, Customers &
Valuable Contacts–and Promote” at http://budurl.com/bupu

=====================================
2. Avoid Excessive Links
=====================================

Submitting articles to EzineArticles.com can pull traffic to your
website or blog and make it easy for others to republish your
content.

But don’t make the mistake of stuffing lots of links into your
articles, or the EzineArticles police might reject them.

You should have no more than four links in each article:

–Two links within the body copy that lead to websites you don’t
own. These should be inserted after the third paragraph.

–Two self-serving links that can lead to your own websites or
blog. These should be in the author resource box at the end.

Here’s a tip I learned during yesterday’s “faculty office hours”
call hosted by  Stompernet, the membership site for Internet
marketers. Make sure one of those self-serving links is a raw
link that looks like this: http://www.PublicityHound.com

The second self-serving link should be hyperlink text. That means
my author resource box would include the phrase “publicity tips.”
That phrase would be a live ink that would lead the reader to my
homepage at http://www.PublicityHound.com

Why does Stompernet recommend this?

Because many publishers, when reprinting your articles offline,
will reprint them exactly as they appear on the screen. If an
article doesn’t include a raw link, the reader doesn’t have the
option of clicking on hyperlink text and going to your website.
Without a raw link, readers won’t know where to find your site.
And you lose.

Check out the cool video “Guide to Avoiding Excessive Links” at
http://budurl.com/2syw

If you can’t write, I’ll show you how. See “How to Write How-to
Articles” at http://budurl.com/s6r2 My training session includes
a template for a how-to article that you can use when writing
about almost any topic.

=====================================
3. Think Christmas in July
=====================================

Smart Publicity Hounds are poring over their media contact lists
right now, on the lookout for newspapers, magazines, wire
services, TV and radio shows and other media outlets that are
hungry for press releases and photos of consumer products that
would make great holiday gifts.

Many of these media outlets, particularly national magazines,
work six months ahead of time. Know their deadlines so you can
start pitching while lots of other clueless people are lying on
the beach.

This year, inexpensive gifts that offer high value, as well as
environmentally friendly gifts, will take precedence.

The very best guide on the market for holiday gift coverage is
The Gift List, which includes contact information, deadlines and
pitching tips for hundreds of media outlets. Today is the last
day to take advantage of their offer to knock $100 off the
subscription price, but only if you act before the clock runs out
at midnight and use this link:
http://www.giftlistmedia.com/?link=ph

If you’re donating a portion of the product price to a nonprofit
or charitable group, mention that in your pitch.

=====================================
4. Another Facebook Annoyance
=====================================

Many Facebook users who weren’t able to grab a vanity URL for
their Fan Pages several weeks ago, because they didn’t have at
least 1,000 Fans, waited patiently until this past Sunday when
Facebook opened up the URLs again to everybody who got closed out
the first time.

But–surprise!–Facebook raised the number of Fans you must have
from 25 to 100.

That sent lots of angry users to the message boards, blogs and
their own Facebook profiles where they ranted about how Facebook
unfairly raised the bar at the last minute.

Instead of complaining, how about trying to unravel some of the
other complexities of the world’s largest social networking site
and figuring out what you CAN do to make the experience better
for you and your Facebook Friends?

You can read all the rules about creating Fan Pages at
http://www.facebook.com/help.php?page=900

Then, when you’re done, take a look at all the topics Christine
Buffaloe covered on June 4 when she was my expert on a
teleseminar on “11 Ways to Avoid Missed Opportunities on
Facebook.” We included 28 pages of illustrated handouts that walk
you step-by-step through some of the most confusing parts of the
site. You can read the rave reviews from attendees and see all
the topics we covered at http://budurl.com/jfgw

=====================================
5. Reach Interior Design Students
=====================================

This week, four Publicity Hounds have ideas on how Jeanette
Simpson, of Lakewood Ranch, Fla., can market her ebook, “From
Interior Design Intern to Employee: How to be a Keeper (Including
Tips from those Who Hire)”, to interior design interns:

From Judy Soccio:

“ASID (American Society of Interior Designers) has student
members, and they do a lot to involve students in the society’s
activities. Contact your local ASID chapter to be included in
their newsletter, and offer to do a presentation to student
chapters. ASID also has a LinkedIn group where you could promote
your book.”

From Bruce Jones:

“Being that most of the interns are college students and are
heavily into Facebook and YouTube, how about producing several
videos? Make some simple two- to three-minute videos about
getting a job, with links to Amazon or wherever you’re selling
the book.”

From Susan Murphy:

“Join some of the many LinkedIn groups for interior designers and
promote your book (or blog if you have one) through those
groups…I am an interior designer and brand marketing
professional and find new resources through my groups all the
time.”

The Publicity Hound says:

If you’re using LinkedIn to promote, which can be powerful, make
sure you aren’t too heavy-handed with the promotion. LinkedIn
expert Scott Allen says you must be very savvy about how you use
this site in a marketing campaign. Do it right, and you can
encourage hundreds of your connections to also promote for you.

During the teleseminar I conducted with him last summer on “How
to Use LinkedIn to Promote Anything–Ethically & Powerfully,” he
offered an entire timeline of what a promotional campaign would
look like on LinkedIn. Read more about it at
http://budurl.com/fjm5

Read all the responses to last week’s Help This Hound question at
http://budurl.com/cahj

Send your own Help this Hound question to:
mailto:JStewart@PublicityHound.com?subject=HelpThisHound
and include your city and state.

===============================
6. Help This Hound
===============================

Cynthia Harvey, of Pasadena, Calif., writes:

“I am a fashion designer, sewing instructor and fashion career
advisor.

“I own The Sewing Studio in Old Town Pasadena, Calif., where I
have fun teaching kids, teens and adults about the fashion
industry and how to sew.

“For almost two years, I have taught hundreds of students. My
goal is to teach 100 each month.

“How do I reach my goal without an ad budget?”

The Publicity Hound says:

The first place I’d promote it is on Craigslist. See “How to Use
Craigslist as a Global Publicity Tool” at http://budurl.com/hff3

I can also think of several ways to collaborate with other
organizations in your community. Let’s see how many other ideas
my Hounds can generate. Hounds with great suggestions for Cynthia
can post them to my blog at http://budurl.com/hff3

================================
7. Hound Video of the Week
================================

Thanks to Publicity Hound Karla Little, of Toverton, R.I., for
this video of a four-legged hound defending itself from stealing
its own bone. If this doesn’t make you laugh out loud, I’ll be
doggone:

http://ow.ly/ga2p

DOG JOKES & QUOTES EBOOK: 170+ G-rated dog jokes and quotes,
perfect for a dog-lover, your favorite vet, or just for a few
good laughs.

BONUS: Buy the ebook and you also get a compilation of the 50
best websites for dog humor.

http://www.publicityhound.com/dogjokebook/

=================================
8. And at My Blog…
=================================

Michael Jackson songs won’t stop playing inside my head–help!
http://ow.ly/gbrD

Use social networking to market your product, services 12 ways
http://ow.ly/g9PD

Retailer’s guide lists clever ideas for in-store promotions
http://ow.ly/fXoc

Online press releases: 8 powerful reasons to keep using them
http://ow.ly/ga6y

———————————-

Where to See & Hear The Publicity Hound:

Listen to the Internet radio interview I did yesterday morning
when I was a guest on “Techno Granny,” Joanne Quinn-Smith’s
Internet radio show. Topic: “25 Things to Hate About Facebook.”
http://www.talkshoe.com/talkshoe/web/tscmd/tc/30986

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Joan Stewart
a.k.a. The Publicity Hound
3434 County KK
Port Washington, WI 53074
USA
Phone: 262-284-7451 (Central) Fax: 262-284-1737